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“\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u56fd\u9645\u79c0\u573a\uff0c\u65f6\u5c1a\u827a\u672f\u5c55\u4e2d\uff0c\u6211\u4eec\u80fd\u770b\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u4e2d\u56fd\u8bbe\u8ba1\u5e08\u9762\u5b54\uff0c\u4ee5\u53ca\u4e2d\u56fd\u4f20\u7edf\u7eb9\u6837\u548c\u8bbe\u8ba1\u7684\u51fa\u73b0\u3002\u901a\u8fc7\u4e2d\u56fd\u65b0\u4e00\u4ee3\u8bbe\u8ba1\u5e08\u4e0d\u65ad\u5851\u9020\u5c5e\u4e8e\u6211\u4eec\u81ea\u5df1\u7684\u8bed\u8a00\uff0c\u62e5\u6709\u4e86\u66f4\u5927\u53d7\u4f17\u9762\u7684\u53d8\u5316\uff0c\u8fd9\u5e94\u8be5\u662f\u6bcf\u4e00\u4e2a\u4e2d\u56fd\u8bbe\u8ba1\u5e08\u90fd\u4e3a\u4e4b\u5174\u594b\u7684\u3002”\u5143\u6c14\u68ee\u6797\u8bbe\u8ba1\u5e08Alene\u738b\u5728\u91c7\u8bbf\u4e2d\u8bf4\u9053\u3002 <\/p>\n
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\u4e8c\u3001\u4ea7\u54c1“\u589e\u6c14”\uff1a\u52c7\u95ef\u884c\u4e1a\u65e0\u4eba\u533a<\/strong><\/p>\n
BBC\u7eaa\u5f55\u7247\u300a\u9020\u7269\u5de5\u5382\u300b\u6709\u4e00\u671f\u5728\u4ecb\u7ecd“Soft Drinks”\u65f6\uff0c\u4ece\u55c5\u89c9\u548c\u5473\u89c9\u4e0a\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48\u5e26\u6c14\u7684\u996e\u54c1\u66f4\u5bb9\u6613\u4ee4\u4eba\u611f\u5230\u6109\u60a6\u3002 <\/p>\n
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\u6240\u8c13“\u51fb\u5589\u611f”\uff0c\u672c\u8d28\u4e0a\u662f\u6eb6\u89e3\u4e8e\u6c34\u4e2d\u7684\u4e8c\u6c27\u5316\u78b3\u91ca\u653e\u51fa\u6765\u5f62\u6210\u6c14\u6ce1\uff0c\u5e76\u5728\u53e3\u8154\u548c\u5589\u5499\u70b8\u88c2\u5f00\u5e26\u6765\u7684\u611f\u89c9\u3002\u4f46\u662f\uff0c\u5728\u4e8c\u6c27\u5316\u78b3\u4f5c\u4e3a\u6c14\u6ce1\u6c34\u4e2d\u7279\u6b8a\u6c14\u6001\u539f\u6599\u7684\u6761\u4ef6\u4e0b\uff0c\u60f3\u8981\u589e\u5f3a“\u51fb\u5589\u611f”\u5e76\u4e0d\u662f\u7b80\u5355\u7c97\u66b4\u5730“\u591a\u6253\u6c14”\u5c31\u884c\u3002 <\/p>\n
\u5982\u679c\u4ec5\u4ec5\u901a\u8fc7\u52a0\u538b\u5c06\u66f4\u591a\u4e8c\u6c27\u5316\u78b3\u9501\u8fdb\u996e\u6599\u4e2d\uff0c\u4e00\u65b9\u9762\u4f1a\u5bf9\u74f6\u4f53\u6750\u6599\u4ea7\u751f\u66f4\u9ad8\u7684\u5f3a\u5ea6\u8981\u6c42\uff0c\u4ee5\u907f\u514d\u8fd0\u8f93\u8fc7\u7a0b\u4e2d\u53d1\u751f\u4ea7\u54c1\u7834\u88c2\u3001\u53d8\u5f62\u7b49\u60c5\u51b5\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5728\u5f00\u76d6\u77ac\u95f4\u538b\u5f3a\u964d\u4f4e\uff0c\u4e8c\u6c27\u5316\u78b3\u4f1a\u98de\u901f\u9003\u9038\uff0c\u867d\u7136\u611f\u89c9\u4e0a\u6c14\u5f88\u8db3\uff0c\u4f46\u5b9e\u9645\u4e0a\u996e\u6599\u4e2d\u7559\u5b58\u7684\u6c14\u4f53\u5e76\u6ca1\u589e\u52a0\u591a\u5c11\uff0c\u5b9e\u5c5e\u52a0\u4e86\u4e2a\u5bc2\u5bde\u3002\u56e0\u6b64\uff0c\u60f3\u8981\u6c14\u6ce1\u6c34\u7684“\u6c14\u66f4\u8db3”\uff0c“\u723d\u611f”\u66f4\u591a\uff0c\u4e0d\u4ec5\u8981\u52a0\u6c14\uff0c\u8fd8\u8981\u60f3\u529e\u6cd5\u7559\u4f4f\u6c14\u3002 <\/p>\n
\u8fd9\u5c31\u6d89\u53ca\u5230\u4e86\u5143\u6c14\u68ee\u6797\u6b64\u6b21\u4ea7\u54c1\u5347\u7ea7\u7684\u53e6\u4e00\u5927\u4eae\u70b9——\u6c14\u6ce1\u7684“\u6301\u4e45\u6027”\uff0c\u4e5f\u5c31\u662f\u5f00\u74f6\u540e\u6c14\u6ce1\u80fd\u957f\u65f6\u95f4\u505c\u7559\u5728\u6db2\u4f53\u91cc\uff0c\u5728\u996e\u7528\u8fc7\u7a0b\u4e2d\u6301\u7eed\u63d0\u4f9b“\u51fb\u5589\u611f”\u3002 <\/p>\n
\u8981\u77e5\u9053\uff0c\u7531\u4e8e\u65e0\u7cd6\u6c14\u6ce1\u6c34\u7684\u914d\u6599\u8868\u8f83\u4e3a\u7b80\u5355\uff0c\u5f88\u96be\u50cf\u6709\u7cd6\u996e\u6599\u4e00\u6837\u6709\u6548\u963b\u62e6\u6c14\u6ce1\u7684“\u9003\u9038”\u3002\u800c\u65e9\u57282021\u5e74\uff0c\u5143\u6c14\u68ee\u6797\u5c31\u5df2\u7ecf\u5ba3\u5e03\u65d7\u4e0b\u5168\u7ebf\u6c14\u6ce1\u6c34\u4ea7\u54c1\u4e0d\u518d\u6dfb\u52a0\u82ef\u7532\u9178\u94a0\u3001\u5c71\u68a8\u9178\u94be\u7b49\u9632\u8150\u5242\uff0c\u8981\u4ece“0\u7cd6\u30010\u8102\u30010\u5361”\u505a\u5230“0\u7cd6\u30010\u8102\u30010\u5361\u30010\u5c71\u68a8\u9178\u94be\u30010\u82ef\u7532\u9178\u94a0”\uff0c\u8fd9\u65e0\u7591\u8ba9\u672c\u5c31\u5c11\u5f97\u53ef\u601c\u7684\u914d\u6599\u8868“\u96ea\u4e0a\u52a0\u971c”\u3002 <\/p>\n
\u4f46\u4ee4\u4eba\u6b23\u6170\u7684\u662f\uff0c\u9ad8\u8981\u6c42\u4e4b\u4e0b\uff0c\u5143\u6c14\u68ee\u6797\u7684\u7814\u53d1\u56e2\u961f\u5e76\u6ca1\u6709\u6cc4\u6c14\uff0c\u800c\u662f\u4ece\u4e0d\u540c\u539f\u6599\u7684\u6bd4\u4f8b\u4e0a\u60f3\u529e\u6cd5\u3002\u5728\u7ecf\u8fc7\u5343\u767e\u6b21\u7684\u5b9e\u9a8c\u548c\u8c03\u6574\u540e\uff0c\u4e3a\u6c14\u6ce1\u6253\u9020\u51fa\u4e86\u66f4\u7a33\u5b9a\u7684“\u4fdd\u62a4\u4f53\u7cfb”\uff0c\u63d0\u9ad8\u4e86\u6c14\u6ce1\u7684\u6301\u4e45\u6027\uff0c\u4e5f\u786e\u5b9a\u4e86\u672c\u6b21\u66f4\u65b0\u7684\u6c14\u6ce1\u6c34\u914d\u65b9\u3002 <\/p>\n
\uff08\u5f00\u74f6\u540e\u91ca\u653e\u51fa\u6c14\u4f53\u7684\u91cf \u56fe\u6e90\uff1a\u5143\u6c14\u68ee\u6797\uff09 <\/p>\n
\u636e\u6089\uff0c\u5347\u7ea7\u540e\u7684\u5143\u6c14\u68ee\u6797\u6c14\u6ce1\u6c34\u5728\u5f00\u74f6\u540e30\u5206\u949f\uff0c\u542b\u6c14\u91cf\u4f9d\u65e7\u80fd\u7ef4\u6301\u5728\u521d\u59cb\u542b\u6c14\u91cf\u768480%\u5de6\u53f3——\u76f8\u6bd4\u539f\u7248\u6c14\u6ce1\u6c34\u768460%\uff0c\u542b\u6c14\u91cf\u63d0\u5347\u4e86\u5c06\u8fd11\/3\u3002\u5143\u6c14\u68ee\u6797\u5728\u5b9e\u73b0\u4ece3\u4e2a0\u52305\u4e2a0\u627f\u8bfa\u7684\u540c\u65f6\uff0c\u4e5f\u6253\u7834\u4e86\u884c\u4e1a\u96be\u4ee5\u540c\u65f6\u6ee1\u8db3\u5065\u5eb7\u3001\u597d\u559d\u548c\u6c14\u8db3\u4e09\u89d2\u5173\u7cfb\u7684\u53d1\u5c55\u684e\u688f\u3002 <\/p>\n
\u5143\u6c14\u68ee\u6797\u6c14\u6ce1\u6c34\u54c1\u724c\u8d1f\u8d23\u4eba\u865e\u6d77\u5b87\u8fd8\u5728\u4f1a\u4e0a\u900f\u9732\uff0c\u672a\u6765\u51e0\u4e2a\u6708\uff0c\u5143\u6c14\u68ee\u6797\u8fd8\u5c06\u63a8\u51fa\u66f4\u591a“\u91cd\u78c5\u65b0\u54c1”\u3002\u4eca\u5e74\uff0c\u5143\u6c14\u68ee\u6797\u4e5f\u4f1a\u548c\u5176\u4ed6\u54c1\u724c\u5c55\u5f00\u4ea7\u54c1\u3001\u5185\u5bb9\u548c\u8425\u9500\u7b49\u5c42\u9762\u7684\u7a81\u7834\u6027\u5408\u4f5c\uff0c\u63a2\u7d22\u66f4\u591a\u53ef\u80fd\u3002 <\/p>\n
\u4e09\u3001\u51fa\u6d77“\u4e89\u6c14”\uff1a\u6253\u54cd\u4e2d\u56fd\u6c14\u6ce1\u6c34<\/strong><\/p>\n
\u4e0d\u4e45\u524d\uff0c\u54c1\u724c\u6218\u7565\u54a8\u8be2\u516c\u53f8eatbigfish\u53d1\u5e03\u300a2023\u5168\u7403\u6311\u6218\u8005\u54c1\u724c\u699c\u300b\uff0c\u4e2d\u56fd\u996e\u6599\u54c1\u724c\u5143\u6c14\u68ee\u6797\u8d6b\u7136\u5728\u5217\uff0c\u4e5f\u662f2023\u5e74\u552f\u4e00\u4e0a\u699c\u7684\u4e2d\u56fd\u6311\u6218\u8005\u54c1\u724c\u3002eatbigfish\u5c06\u5143\u6c14\u68ee\u6797\u7684\u4e0a\u699c\u539f\u56e0\u6982\u8ff0\u4e3a\uff1a“CHI FOREST – for applying a tech philosophy to soft drinks.\uff08\u5143\u6c14\u68ee\u6797——\u5c06\u79d1\u6280\u54f2\u5b66\u5e94\u7528\u4e8e\u8f6f\u996e\u6599\uff09” <\/p>\n
\uff08Challengers to Watch 2023 \u56fe\u6e90\uff1aeatbigfish\uff09 <\/p>\n
\u8fd1\u5e74\u6765\uff0c\u5143\u6c14\u68ee\u6797\u5728\u56fd\u5185\u6fc0\u70c8\u7684\u996e\u6599\u5e02\u573a\u7ade\u4e89\u4e2d\uff0c\u8425\u6536\u59cb\u7ec8\u4fdd\u6301\u7740\u9ad8\u901f\u589e\u957f\u3002\u6709\u6570\u636e\u663e\u793a\uff0c\u5143\u6c14\u68ee\u67972020\u5e74\u7684\u8425\u6536\u4e3a27\u4ebf\uff0c\u540c\u6bd4\u589e\u957f309%\u3002\u6b64\u524d\u6709\u5a92\u4f53\u66fe\u900f\u9732\uff0c\u516c\u53f82021\u5e74\u7684\u8425\u6536\u4e3a\u4e0a\u5e74\u76842.6\u500d\uff0c\u5373\u7ea670\u4ebf\u3002 <\/p>\n
“\u8003\u8651\u5230\u5143\u6c14\u68ee\u6797\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u521b\u65b0\u901f\u5ea6\uff0c\u5b83\u672a\u6765\u5728\u6d77\u5916\u5e02\u573a\u5b8c\u5168\u6709\u53ef\u80fd\u6210\u4e3a\u4e00\u4e2a\u5f71\u54cd\u529b\u5341\u8db3\u7684\u6311\u6218\u8005\u54c1\u724c\u3002”eatbigfish\u5728\u62a5\u544a\u4e2d\u5199\u9053\u3002 <\/p>\n
\u8fd9\u6837\u7684\u9884\u6d4b\u4f3c\u4e4e\u6b63\u5728\u88ab\u4e00\u6b65\u6b65\u5370\u8bc1\u3002\u636estatista\u6570\u636e\u663e\u793a\uff0c\u7f8e\u56fd2015\u5e74\u666e\u901a\u6c14\u6ce1\u6c34\u3001\u98ce\u5473\u6c14\u6ce1\u6c34\u9500\u552e\u989d\u5206\u522b\u4e3a18.2\u4ebf\u7f8e\u5143\u300117.5\u4ebf\u7f8e\u5143\uff0c\u52302022\u5e74\uff0c\u666e\u901a\u6c14\u6ce1\u6c34\u9500\u552e\u989d\u8fbe32.1\u4ebf\u7f8e\u5143\uff0c\u98ce\u5473\u6c14\u6ce1\u6c34\u8fbe41.4\u4ebf\u7f8e\u5143\u5de6\u53f3\u3002 <\/p>\n
\uff08\u300a2015-2022\u5e74\u7f8e\u56fd\u6c14\u6ce1\u6c34\u96f6\u552e\u989d\uff0c\u6309\u7c7b\u578b\uff08\u5341\u4ebf\u7f8e\u5143\uff09\u300b \u56fe\u6e90\uff1astatista\uff09 <\/p>\n
\u5728\u6d77\u5916\uff0c\u6c14\u6ce1\u6c34\u5e02\u573a\u4e00\u76f4\u7a33\u6b65\u589e\u957f\uff0c\u5176\u4e2d\u98ce\u5473\u6c14\u6ce1\u6c34\u66f4\u662f\u8fc5\u901f\u589e\u957f\u3002\u5982\u6b64\u5e9e\u5927\u7684\u5e02\u573a\uff0c\u5df2\u5728\u56fd\u5185\u996e\u6599\u5e02\u573a\u7ad9\u7a33\u811a\u8ddf\u7684\u5143\u6c14\u68ee\u6797\u81ea\u7136\u4e0d\u4f1a\u5750\u89c6\u4e0d\u7406\u3002 <\/p>\n
2019\u5e74\uff0c\u5143\u6c14\u68ee\u6797\u516c\u5f00\u8868\u793a\uff0c\u54c1\u724c\u5f00\u542f\u56fd\u9645\u5316\uff1b2020\u5e74\u5e95\uff0c\u5143\u6c14\u68ee\u6797\u6d77\u5916\u4e1a\u52a1\u8d1f\u8d23\u4eba\u5230\u5c97\uff0c\u8ba9\u56fd\u9645\u5316\u8fdb\u7a0b\u518d\u5ea6\u5f15\u53d1\u5173\u6ce8\uff1b2021\u5e74\u521d\uff0c\u5143\u6c14\u68ee\u6797\u56fd\u9645\u4e8b\u4e1a\u90e8\u6210\u7acb\uff0c5\u670818\u65e5\u5728\u7f8e\u56fd\u4e0a\u7ebf\u3002 <\/p>\n
\uff08\u5143\u6c14\u68ee\u6797\u7f8e\u56fd\u5b98\u7f51\uff09 <\/p>\n
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\uff082021\u5e7412\u6708\u4e2d\u65ec\u7f8e\u56fd\u4e9a\u9a6c\u900a\u6c14\u6ce1\u6c34\u7545\u9500\u699c\u622a\u56fe \u56fe\u6e90\uff1a\u5143\u6c14\u68ee\u6797\uff09 <\/p>\n
\u622a\u6b62\u76ee\u524d\u5143\u6c14\u68ee\u6797\u5df2\u8fdb\u5165\u5728\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u6fb3\u5927\u5229\u4e9a\u3001\u9a6c\u6765\u897f\u4e9a\u7b4940\u591a\u4e2a\u6d77\u5916\u56fd\u5bb6\u552e\u5356\uff0cLazada\u3001Amazon\u3001Shopee\u7b49\u7ebf\u4e0a\u7535\u5546\u5e73\u53f0\u548cNTUC\u3001711\u4fbf\u5229\u5e97\u7b49\u7ebf\u4e0b\u6e20\u9053\u7686\u53ef\u770b\u89c1\u5143\u6c14\u68ee\u6797\u7684\u8eab\u5f71\u3002 <\/p>\n
\u4e00\u4e9b\u8bf8\u5982\u65b0\u52a0\u5761\u4e4b\u7c7b\u5bf9\u4e8e\u996e\u54c1\u5065\u5eb7\u6807\u51c6\u8981\u6c42\u5f88\u9ad8\u7684\u56fd\u5bb6\uff0c\u662f\u4e0d\u5c11\u996e\u6599\u54c1\u724c\u7684\u96be\u62d3\u4e4b\u5730\uff0c\u4f46\u5bf9\u4e8e\u5143\u6c14\u68ee\u6797\u6765\u8bf4\uff0c\u53cd\u800c\u80fd\u591f\u5927\u5c55\u62f3\u811a\u3002\u5728\u83b7\u5f97\u65b0\u52a0\u5761HCS\u5065\u5eb7\u4f18\u9009\u6807\u8bc6\u540e\uff0c\u5143\u6c14\u68ee\u6797\u6210\u4e3a\u5f53\u5730\u7ebf\u4e0b\u6700\u53d7\u6b22\u8fce\u7684\u8fdb\u53e3\u6c14\u6ce1\u996e\u54c1\u3002 <\/p>\n
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