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\u51fa\u54c1\/\u65b0\u6458\u5546\u4e1a\u8bc4\u8bba<\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u6700\u597d\u7684\u4ea7\u54c1\u4f1a\u8ba9\u4eba\u4e00\u65e6\u7528\u4e0a\uff0c\u5c31\u518d\u4e5f\u65e0\u6cd5\u60f3\u8c61\u6ca1\u6709\u5b83\u4eec\u7684\u751f\u6d3b\u662f\u4ec0\u4e48\u6837\uff0c\u8fd9\u53e5\u8bdd\u51fa\u81ea\u7845\u8c37\u4ea7\u54c1\u5927\u5e08Paul Buchheit\u3002<\/p>\n

<\/p>\n

\u5728\u719f\u4eba\u793e\u4ea4\u8d5b\u9053\uff0c“\u5fae\u4fe1”\u5c5e\u4e8e\u6b64\u7c7b\uff0c\u800c\u964c\u751f\u4eba\u793e\u4ea4\u5374\u6ca1\u6709\u4e00\u6b3e\u80fd\u582a\u5f53\u6b64\u5f62\u5bb9\uff0c\u6bd4\u5982\u964c\u964c\u3001\u63a2\u63a2\u4ee5\u53caSoul\u3002\u6210\u7acb5\u5e74\u3001\u4e3b\u6253\u5174\u8da3\u793e\u4ea4\u7684Soul\u6d41\u884c\u4e8e\u5e74\u8f7b\u4eba\u4e4b\u4e2d\uff0c\u4ee5\u5973\u6027\u7528\u6237\u6570\u91cf\u536070%\u7684\u4f18\u52bf\uff0c\u5f62\u6210\u4e86\u5176\u72ec\u7279\u6c14\u8d28\u3002\u5982\u4eca\u4f30\u503c\u6bd4\u524d\u8f88\u964c\u964c\u9ad8\u51fa\u4e00\u500d\u3002\u5728\u70e7\u94b1\u6491\u8d77\u7684\u9ad8\u4f30\u503c\u80cc\u540e\uff0cSoul\u7684\u5546\u4e1a\u5316\u96be\u4ee5\u843d\u5b50\u3002<\/p>\n

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\u505a\u76f4\u64ad\uff0c\u6ca1\u6709\u724c\u7167\uff1b\u505a\u5e7f\u544a\uff0c\u4f24\u5bb3\u54c1\u724c\uff1b\u505a\u7535\u5546\uff0c\u573a\u666f\u72ed\u7a84\u3002\u53ea\u6709\u88ab\u65e0\u6570\u964c\u751f\u4eba\u793e\u4ea4app\u505a\u70c2\u7684“\u89e3\u9501\u3001\u9001\u793c\u7269\u3001\u4f1a\u5458\u5145\u503c\u7b49\u589e\u503c\u670d\u52a1\u7ef4\u6301\u7740Soul\u7684\u8425\u6536\u3002<\/p>\n

<\/p>\n

\u5de8\u4e8f\u4e4b\u4e0b\u7684Soul\u8bd5\u56fe\u5c06\u5143\u5b87\u5b99\u4f5c\u4e3a\u65b0\u51fa\u8def\uff0c\u65e2\u662f\u8f6c\u578b\u65b9\u5411\u4e5f\u627f\u8f7d\u7740\u5546\u4e1a\u5316\u524d\u666f\uff0c\u4f46\u662f\u5426\u53ef\u884c\u5c1a\u96be\u4ee5\u65ad\u8a00\u3002\u65e5\u76ca\u793e\u533a\u5316\u7684Soul\uff0c\u6b63\u5728\u9677\u5165\u964c\u751f\u4eba\u793e\u4ea4\u5e73\u53f0\u7684\u6096\u8bba\uff1a\u7528\u6237\u56e0\u793e\u533a\u800c\u719f\u6089\uff0c\u719f\u6089\u5219\u4f1a\u79bb\u5f00\u5e73\u53f0\u3002\u800c\u7528\u6237\u7559\u5b58\u7387\u4f4e\u8ff7\u7684Soul\u80fd\u5426\u7b49\u5230\u8f6c\u578b\u4e4b\u65e5\uff0c\u4e0a\u5e02\u6b62\u6b65\u4e4b\u540e\uff0c\u94b1\u4ece\u54ea\u91cc\u6765\uff1f\u5c42\u51fa\u4e0d\u7fa4\u7684\u521b\u4e1a\u8005\u5982\u98de\u86fe\u6251\u706b\u624e\u5806\u793e\u4ea4\u8d5b\u9053\uff0c\u4f46\u57fa\u672c\u4e0a\u90fd\u96f6\u843d\u98d8\u6563\u4e8e\u6c5f\u6e56\u3002<\/p>\n

<\/p>\n

\u964c\u751f\u4eba\u793e\u4ea4\u7684\u5e02\u573a\u9700\u6c42\u6c38\u8fdc\u5b58\u5728\uff0c\u4f46\u662f\u90a3\u6b3e\u6700\u597d\u7684\u4ea7\u54c1\u4f3c\u4e4e\u8fd8\u672a\u95ee\u4e16\u3002<\/p>\n

<\/p>\n

\u4e00\u3001\u5546\u4e1a\u5316\u7684\u5206\u53c9\u8def\u53e3\uff0c“\u70e7\u94b1\u6269\u5f20”\u4e4b\u4e0bSoul\u4f55\u53bb\u4f55\u4ece\uff1f<\/strong><\/p>\n

<\/p>\n

2016\u5e74\u5e95\u4e0a\u7ebf\u7684Soul\uff0c\u53d1\u5c55\u4e86\u516d\u5e74\u5374\u4ecd\u7136\u5904\u4e8e\u65e9\u671f\u3002Soul\u57282021\u5e74\u4e00\u5b63\u5ea6\u7684\u8425\u6536\u662f2.38\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f260%\u3002\u6781\u5f3a\u7684\u5e02\u573a\u7206\u53d1\u529b\u8ba9\u5916\u754c\u60f3\u5230\u4e862015\u5e74\u4e0a\u5e02\u524d\u540e\u3001\u5904\u4e8e\u9f0e\u76db\u671f\u7684\u964c\u964c\u3002<\/p>\n

<\/p>\n

\u5c3d\u7ba1\u964c\u964c\u4e3b\u6253\u989c\u503c\u793e\u4ea4\uff0c\u800cSoul\u4e3b\u6253\u5174\u8da3\u793e\u4ea4\uff0c\u4ee5\u5934\u50cf\u4e0d\u80fd\u7528\u771f\u4eba\u800c\u8457\u79f0\uff0c\u6211\u4eec\u8fd8\u662f\u514d\u4e0d\u4e86\u5c06\u4e8c\u8005\u653e\u5728\u4e00\u8d77\u5bf9\u6bd4\u3002\u56e0\u4e3a\u80fd\u8d70\u5230\u4e0a\u5e02\u73af\u8282\u7684\u793e\u4ea4app\u5b9e\u5728\u592a\u5c0f\u4e86\u3002<\/p>\n

<\/p>\n

\u7ffb\u5f00Soul\u7684\u62db\u80a1\u4e66\uff082021\u5e746\u670823\u65e5\uff0cSoul\u6682\u505c\u4e0a\u5e02\uff0c\u62db\u80a1\u4e66\u6570\u636e\u518d\u672a\u66f4\u65b0\uff09\uff0c\u57282019\u5e74\u30012020\u5e74\u30012021\u4e00\u5b63\u5ea6\u8fd9\u4e09\u4e2a\u65f6\u95f4\u6bb5\u5185\uff0c\u6210\u672c\u5e76\u672a\u968f\u7740\u6536\u5165\u89c4\u6a21\u6269\u5f20\u800c\u589e\u957f\uff08Soul\u6536\u5165\u6210\u672c\u5360\u6bd4\u53d8\u5316\uff1a51.2%\u300119.2%\u300114.3%\uff09\uff0c\u8bf4\u660eSoul\u7684\u6210\u672c\u63a7\u5236\u8f83\u597d\uff0c\u589e\u957f\u6027\u4e0d\u9519\u3002<\/p>\n

<\/p>\n

\u4f46\u662f\uff0c\u62e8\u5f00Soul\u4e1a\u52a1\u9ad8\u589e\u901f\u7684\u9762\u7eb1\uff0c\u4ecd\u6709\u4e24\u70b9\u8ba9\u5916\u754c\u62c5\u5fe7\u3002\u4e00\u662f\u6301\u7eed\u62c9\u5927\u7684\u4e8f\u635f\u3002\u4e0d\u4ec5\u5982\u6b64\uff0c\u4e8f\u635f\u6269\u5927\u7684\u6bd4\u4f8b\u8fd8\u9ad8\u4e8eSoul\u7684\u8425\u6536\u589e\u901f\uff1a\u4ee52021\u5e74\u4e00\u5b63\u5ea6\u8425\u6536\u540c\u6bd4\u589e\u957f260%\uff0c\u4e8f\u635f\u5219\u540c\u6bd4\u6269\u5927624.7%\u3002\u4e8c\u662f\u8425\u9500\u652f\u51fa\u7ef4\u6301\u9ad8\u4f01\u72b6\u6001\u30022021\u5e74\u4e00\u5b63\u5ea6\uff0cSoul\u7684\u5e7f\u544a\u8d39\u540c\u6bd4\u589e\u957f784.62%\u3002<\/p>\n

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\u8425\u9500\u652f\u51fa\u65e0\u6cd5\u88ab\u6536\u5165\u6240\u8986\u76d6\uff0c\u8fd9\u96be\u63a9Soul\u70e7\u94b1\u6269\u5f20\u7684\u672c\u8d28\u3002\u94b1\u4ece\u4f55\u5904\u6765\uff0c\u51b3\u5b9a\u4e86\u672a\u6765Soul\u7684\u5f62\u72b6\u3002<\/p>\n

<\/p>\n

\u6bd4\u5982\uff0c\u964c\u964c\u3001Blued\u76842021\u5e74\u8d22\u62a5\u4e2d\uff0c\u76f4\u64ad\u5360\u4e24\u4e2a\u5e73\u53f0\u7684\u8425\u6536\u6bd4\u4f8b\u5206\u522b\u4e3a58.15%\u300176.26%\u3002Soul\u4e0d\u80fd\u5b66\u964c\u964c\uff0c\u8fd9\u4e0e\u54c1\u724c\u8c03\u6027\u4e0d\u7b26\u3002\u9732\u8138\u5728Soul\u6210\u4e3a\u9ed8\u8ba4\u7684\u7981\u5fcc\uff0c\u52a8\u6001\u91cc\u53d1\u81ea\u62cd\u7684\u5973\u751f\u5e76\u4e0d\u5e38\u89c1\u3002\u800c\u4e14Soul\u5c1a\u672a\u83b7\u5f97\u89c6\u542c\u8282\u76ee\u4f20\u8f93\u8bb8\u53ef\u8bc1\uff0c\u56e0\u6b64\u65e0\u6cd5\u62d3\u5c55\u76f4\u64ad\u7b49\u4e92\u8054\u7f51\u89c6\u542c\u670d\u52a1\u3002<\/p>\n

<\/p>\n

\u5bf9\u4e8e\u53d8\u73b0\uff0cSoul\u76f8\u5173\u8d1f\u8d23\u4eba\u5bf9\u5916\u53cd\u590d\u4f20\u9012\u7684\u662f\uff0c\u4ed6\u4eec\u5bf9\u5546\u4e1a\u5316\u6bd4\u8f83\u514b\u5236\u3002Soul\u6700\u4e3b\u8981\u7684\u6536\u5165\u6765\u81ea2019\u5e74\u5f00\u59cb\u53d1\u529b\u7684“\u589e\u503c\u670d\u52a1”\uff0c\u5360\u6bd4\u6b63\u5728\u9010\u6e10\u4e0b\u964d\u3002<\/p>\n

<\/p>\n

\u589e\u503c\u670d\u52a1\u4e3b\u8981\u5305\u62ec\u865a\u62df\u793c\u7269\u548c\u4f1a\u5458\u8ba2\u9605\u6536\u5165<\/strong>\uff0c\u8fd9\u4e00\u6a21\u5f0f\u6700\u65e9\u6765\u81ea\u4e8eQQ\u4f1a\u5458\u3001QQ\u79c0\u3002\u8981\u770b\u6765\u8bbf\u7684\u4eba\u3001\u52a0\u901f\u6216\u66f4\u591a\u5339\u914d\u964c\u751f\u4eba\u7b49\uff0c\u90fd\u9700\u8981\u518d\u4ed8\u4e00\u7b14\u94b1“\u89e3\u9501”\u3002\u5f62\u5f0f\u4f20\u7edf\u4f46\u597d\u7528\uff0c\u56e0\u800c\u589e\u503c\u670d\u52a1\u5386\u6765\u6210\u4e3a\u964c\u751f\u4eba\u793e\u4ea4\u5e73\u53f0\u7684\u6807\u914d\u30022019\u5e74\u4ee5\u6765\uff0cSoul\u7684\u6708\u5747\u4ed8\u8d39\u7528\u6237\u5360\u6bd4\u6301\u7eed\u4e0a\u5347\u3002<\/p>\n

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<\/p>\n

\u5b83\u7684\u5f0a\u7aef\u5728\u4e8e\u6536\u5165\u4e25\u91cd\u4f9d\u8d56\u7528\u6237\u6570\u589e\u957f\u3002\u589e\u503c\u670d\u52a1\u7684\u5929\u82b1\u677f\u660e\u663e\uff0c\u53c2\u8003\u6210\u719f\u671f\u7684\u964c\u964c\u5728\u8fd9\u5757\u4e1a\u52a1\u7684\u8868\u73b0\uff0c\u964c\u964c\u5e74\u5ea6\u7684\u4ed8\u8d39\u7528\u6237\u5728MAU\u4e2d\u7684\u5360\u6bd4\u572810%\u5de6\u53f3\u51e0\u4e4e\u5c31\u5230\u8fbe\u4e86\u5cf0\u503c\u3002<\/p>\n

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<\/p>\n

\u76f8\u6bd4\u589e\u503c\u670d\u52a1\uff0c\u5e7f\u544a\u6536\u5165\u524d\u666f\u66f4\u52a0\u660e\u786e\u3002<\/strong>\u827e\u745e\u62a5\u544a\u663e\u793a\uff0c\u52302020\u5e74\uff0c\u589e\u503c\u670d\u52a1\u548c\u5e7f\u544a\u5206\u522b\u8d21\u732e\u4e86\u4e2d\u56fd\u6574\u4e2a\u79fb\u52a8\u793e\u4ea4\u7f51\u7edc\u5e02\u573a\u6536\u5165\u768433.5%\u548c62.9%\u3002<\/p>\n

<\/p>\n

Soul\u5df2\u7ecf\u589e\u52a0\u4e86\u5f00\u5c4f\u5e7f\u544a\u7b49\u5f62\u5f0f\uff0c\u4f46\u4ece\u8425\u6536\u5360\u6bd4\u4e0a\u770b\uff0cSoul\u5e7f\u544a\u4e1a\u52a1\u5360\u6bd4\u504f\u4f4e\u30022021\u5e74\u4e00\u5b63\u5ea6\uff0cSoul APP\u5e73\u5747\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u4e3a3320\u4e07\uff0c\uff08\u4e0e\u4e4b\u5bf9\u6bd4\u964c\u964c\u6708\u6d3b\u5df2\u8fc7\u4ebf\uff09\uff0c\u8fd9\u4e00\u91cf\u7ea7\u5bf9\u5e7f\u544a\u4e3b\u5438\u5f15\u529b\u4ecd\u663e\u4e0d\u8db3\u3002<\/p>\n

<\/p>\n

Soul\u7684\u5176\u4ed6\u5546\u4e1a\u5316\u5c1d\u8bd5\u8fd8\u5305\u62ec2021\u7b2c\u4e00\u5b63\u5ea6\u4e0a\u7ebf\u7684“\u597d\u7269\u5546\u57ce”\uff08\u524d\u8eab“Giftmoji”\uff09\u4e0a\u67b6\u4e86\u5305\u62ec\u5927\u91cf\u56fd\u6f6e\u5728\u5185\u7684700\u591a\u4e2aSKU\u5546\u54c1\uff0c\u7528\u6237\u53ef\u4ee5\u4e92\u9001\u5b9e\u4f53\u793c\u7269\u3002\u8fd9\u662fSoul\u5728\u7535\u5546\u677f\u5757\u7684\u5c1d\u8bd5\uff0c\u4f46\u80fd\u5426\u89c4\u6a21\u5316\u4ecd\u7136\u524d\u666f\u4e0d\u660e\u3002<\/p>\n

<\/p>\n

\u4e0a\u5e02\u878d\u8d44\uff0c\u662f\u62ff\u94b1\u7684\u53e6\u4e00\u4e2a\u9014\u5f84\u3002<\/strong>Soul\u7684\u4e0a\u5e02\u4e4b\u8def\u6b62\u6b65\u4e8e\u4e0a\u5e02\u524d\u4e00\u5929\u3002“\u4e0a\u5e02\u665a\u5bb4\u4e00\u5207\u5b89\u6392\u59a5\u5f53\uff0c\u8bf7\u5e16\u90fd\u5df2\u7ecf\u53d1\u4e86\u51fa\u53bb\uff0c\u8bf4\u53d6\u6d88\u5c31\u53d6\u6d88”\uff0c\u8fd9\u5bfc\u81f4\u7ed9\u8bc1\u5238\u516c\u53f8\u4fdd\u8350\u652f\u4ed8\u7684\u8d39\u7528\u7b49\u90fd\u96be\u4ee5\u6536\u56de\uff0c\u5916\u754c\u5bf9\u6b64\u4e3e\u505a\u51fa\u4e0d\u5c11\u731c\u6d4b\uff0c\u6bd4\u5982\u4e0e\u540c\u7c7b\u7ade\u54c1Uki\u4e4b\u95f4\u7684\u8bc9\u8bbc\u3001\u80a1\u4e1c\u817e\u8baf\uff08\u817e\u8baf\u5728Soul\u6301\u80a1\u5360\u6bd449.9%\uff09\u3001\u6b63\u5728\u5e03\u5c40Metaverse\uff08\u5143\u5b87\u5b99\uff09\u7684\u7c73\u54c8\u6e38\u7b49\u65b0\u8d44\u91d1\u6e20\u9053\u7684\u4ecb\u5165\u7b49\u3002<\/p>\n

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\u6700\u53ef\u80fd\u7684\u539f\u56e0\u6216\u8bb8\u662f\u653f\u7b56\u76d1\u7ba1\uff0c\u4e0a\u4e00\u4e2a\u540c\u6837\u662f\u665a\u5bb4\u51c6\u5907\u5b8c\u6bd5\u5374\u4e34\u65f6\u53eb\u505c\u7684\u662f\u8682\u8681\u91d1\u670d\u3002<\/p>\n

<\/p>\n

\u94b1\u4ece\u4f55\u5904\u6765\uff1f\u8fd9\u6210\u4e3a\u4e86\u5916\u754c\u731c\u4e0d\u900f\u7684\u8c1c\u8bed\u3002\u6216\u8bb8\uff0c\u80cc\u9760\u5bb6\u5e95\u6781\u539a\u7684\u817e\u8baf\u5927\u91d1\u4e3b\uff0cSoul\u4f3c\u4e4e\u4e0d\u5fc5\u591a\u8651\u3002<\/p>\n

<\/p>\n

\u4e8c\u3001\u5411\u5143\u5b87\u5b99\u8fdb\u51fb\u7684Soul\uff0c\u524d\u9014\u672a\u535c<\/strong><\/p>\n

<\/p>\n

\u53ea\u8981\u8d44\u672c\u6545\u4e8b\u7ee7\u7eed\u8bb2\u5f97\u4e0b\u53bb\uff0c\u773c\u4e0b\u6ca1\u6709\u53d8\u73b0\u4e4b\u8def\u4f3c\u4e4e\u4e0d\u662f\u5173\u952e\u95ee\u9898\u3002<\/p>\n

<\/p>\n

\u4f9d\u9760\u8377\u5c14\u8499\u9a71\u52a8\uff0c\u53ef\u4ee5\u5438\u5f15\u7528\u6237\u6301\u7eed\u52a0\u5165\uff0c\u4f46\u662f\uff0c\u8ba9\u7528\u6237\u5f97\u5230\u7559\u5b58\u624d\u662f\u964c\u751f\u4eba\u793e\u4ea4app\u9700\u8981\u89e3\u51b3\u7684\u75db\u70b9\u3002\u63a2\u63a2\u521b\u59cb\u4eba\u738b\u5b87\u65e9\u5e74\u63a5\u53d7\u91c7\u8bbf\u65f6\u66fe\u8868\u793a\uff0c\u4e00\u4e2a\u964c\u751f\u4eba\u793e\u4ea4\u5e73\u53f0\u4e00\u65e6\u628a\u5973\u7528\u6237\u7559\u4f4f\uff0c\u5c31\u6c38\u8fdc\u4e0d\u7f3a\u7537\u7528\u6237\uff0c\u4ece\u800c\u624d\u80fd\u8ba9\u6574\u4e2a\u5e73\u53f0\u4fdd\u6301\u9002\u5f53\u7684\u7537\u5973\u6bd4\u4f8b\u3002<\/p>\n

<\/p>\n

\u4e1a\u5185\u751a\u81f3\u6709\u79cd\u8bf4\u6cd5\uff0c1\u4e2a\u4f18\u8d28\u5973\u6027\u7528\u6237\u53ef\u4ee5\u5e26\u67657\u4e2a\u7537\u6027\u7528\u6237\u3002Soul\u5728\u7559\u4f4f\u5973\u6027\u7528\u6237\u4e0a\u5177\u5907\u72ec\u7279\u4f18\u52bf\uff0c\u5973\u6027\u7528\u6237\u5360\u6bd4\u8fbe\u5230\u4e8670%\uff0c\u8fdc\u9ad8\u4e8e\u540c\u7c7b\u4ea7\u54c1\u7537\u591a\u5973\u5c11\u7684\u8868\u73b0\u3002<\/p>\n

<\/p>\n

\u663e\u7136\uff0c\u5438\u5f15\u65b0\u7528\u6237\u6ce8\u518c\uff0cSoul\u5e76\u4e0d\u62c5\u5fc3\u3002\u7528\u6237\u7559\u5b58\u7387\u6570\u636e\u624d\u771f\u7684\u8ba9\u5b83\u5fe7\u8651\u3002\u4ece\u65b0\u7528\u6237\u7684\u6d3b\u8dc3\u6570\u636e\u6765\u770b\uff0cSoul\u7684\u65b0\u7528\u6237\u6b21\u7559\uff08\u7b2c1\u65e5\u7559\u5b58\u7387\uff09\u4ece19\u5e748\u6708\u5f00\u59cb\u4e0b\u6ed1\uff0c\u622a\u81f32021\u5e74\u4e00\u5b63\u5ea6\u5df2\u5927\u5e45\u4f4e\u4e8e\u964c\u964c\u548c\u63a2\u63a2\u3002 <\/p>\n

<\/p>\n

Soul\u4ece“\u5174\u8da3\u793e\u4ea4”\u5165\u573a\uff0c\u5728\u63d0\u5347\u7528\u6237\u7559\u5b58\u7387\u4e0a\u6301\u7eed\u53d1\u529b\u3002\u53ef\u4ee5\u8fd9\u6837\u8bf4\uff0c\u8bed\u97f3\u793e\u4ea4app\u7684\u6807\u914d\u529f\u80fd\uff0cSoul\u4e00\u4e2a\u4e0d\u5c11\u3002\u9664\u4e86\u6700\u4e3b\u8981\u7684“\u7075\u9b42\u5339\u914d”\u5916\uff0c\u76ee\u524d\uff0cSoul\u9010\u6e10\u642d\u5efa\u4e86\u57fa\u4e8eLBS\u7684“\u604b\u7231\u94c3”\u30011V1\u7684“\u8bed\u97f3\u5339\u914d”\u3001\u591a\u4eba\u6587\u5b57\u7684“\u7fa4\u804a\u6d3e\u5bf9”\u3001\u906e\u8138\u7684“\u840c\u9762\u89c6\u9891\u5339\u914d”\uff0c\u5174\u8da3\u7fa4\u7ec4\u7b49\u3002<\/p>\n

<\/p>\n

\u53e6\u5916\uff0c\u5728“Soul\u6e38\u4e50\u56ed”\u677f\u5757\u91cc\u6709“\u7206\u5f39\u55b5”“Soul\u72fc\u4eba”“\u5ba0\u7269\u661f\u7403”\u7b49\u73a9\u6cd5\u3002Soul\u5bf9\u5916\u53f7\u79f0\u8981\u6253\u9020Z\u4e16\u4ee3\u7684“\u793e\u4ea4\u6e38\u4e50\u56ed”\u3002\u65e0\u8bba\u54ea\u79cd\u73a9\u6cd5\uff0c\u8377\u5c14\u8499\u9a71\u52a8\u4ecd\u7136\u662f\u7b2c\u4e00\u4f4d\u7684\u3002<\/p>\n

<\/p>\n

Soul\u76f8\u6bd4\u5176\u4ed6\u8bed\u97f3\u793e\u4ea4app\u7684\u72ec\u7279\u4e4b\u5904\uff0c\u5728\u4e8e\u589e\u52a0\u4e86PGC\u7684\u5185\u5bb9\u5143\u7d20\uff0c\u6709\u97f3\u4e50\u3001\u6444\u5f71\u7b49\u6570\u5341\u4e2a\u677f\u5757\u5f00\u653e\u4e86SSR\uff08Soul super real\uff09\uff0c\u7528\u6237\u53ef\u4ee5\u6210\u4e3a\u5e73\u53f0\u8ba4\u8bc1\u7684\u6280\u80fd\u578b\u73a9\u5bb6\u3002SSR\u673a\u5236\u7c7b\u4f3c\u4e8e\u5fae\u535a\u7684KOL\uff0c\u5f3a\u5316\u4e86\u5e73\u53f0\u4f18\u8d28\u7528\u6237\u7684\u5c5e\u6027\u3002<\/p>\n

<\/p>\n

\u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u6df7\u642d\u5a92\u4f53\u5e73\u53f0\u7684\u673a\u5236\uff0c\u5374\u662f\u662f\u5bf9\u964c\u751f\u4eba\u793e\u4ea4\u672c\u8d28\u7684\u4f24\u5bb3\u3002<\/strong>\u4f5c\u4e3a\u9ad8\u8d28\u91cf\u7528\u6237\u7684SSR\uff0c\u4e00\u65e6\u7ad9\u5728\u524d\u53f0\uff0c\u4fbf\u66f4\u5bb9\u6613\u88ab\u7d20\u8d28\u4f4e\u4e0b\u7528\u6237\u9a9a\u6270\u3002\u5f53\u4f18\u8d28\u5973\u6027\u7528\u6237\u968f\u7740\u7537\u6027\u9a9a\u6270\u800c\u4e0d\u518d\u4f7f\u7528\u5e73\u53f0\u540e\uff0c\u4ed8\u8d39\u4e3b\u8981\u6765\u6e90\u7684\u7537\u6027\u7528\u6237\u81ea\u7136\u4f1a\u5931\u53bb\u5bf9\u5e73\u53f0\u7684\u5174\u8da3\u3002SSR\u770b\u4f3c\u4e30\u5bcc\u4e86\u5e73\u53f0\u5185\u5bb9\uff0c\u5b9e\u9645\u4e0a\u5374\u6fc0\u5316\u4e86\u7528\u6237\u4e4b\u95f4\u7684\u77db\u76fe\u3002<\/p>\n

<\/p>\n

\u65e0\u8bba\u662f\u65e5\u76ca\u7e41\u590d\u7684\u793e\u533a\u5185\u5bb9\uff0c\u8fd8\u662fSSR\u673a\u5236\uff0c\u6700\u7ec8\u5bfc\u5411\u7684\u90fd\u662f\u7528\u6237\u4e4b\u95f4\u53d6\u6d88\u964c\u751f\u4eba\u793e\u4ea4\u5173\u7cfb\u3002\u90a3\u4e48\uff0c\u5f53\u7528\u6237\u5efa\u7acb\u4e86\u4e0d\u53ef\u9006\u7684\u719f\u4eba\u793e\u4ea4\u9636\u6bb5\uff0c\u7559\u5728Soul\u7684\u610f\u4e49\u4f55\u5728\uff1f<\/p>\n

<\/p>\n

Soul\u7ed9\u51fa\u7684\u89e3\u51b3\u65b9\u6848\u662f\u5143\u5b87\u5b99\u3002\u8fdb\u4e00\u6b65\u6df1\u5316\u793e\u533a\u5185\u5bb9\uff0c\u5c06\u5176\u63a8\u81f3\u5143\u5b87\u5b99\u6982\u5ff5\u3002\u8f6c\u578b\u5143\u5b87\u5b99\uff0c\u8de8\u5165\u70ed\u95e8\u8d5b\u9053\uff0cSoul\u4e0d\u4ec5\u89e3\u51b3\u4e86\u7528\u6237\u7559\u5b58\u7387\u96be\u9898\uff0c\u8fd8\u6709\u4e86\u65b0\u7684\u53d8\u73b0\u53d7\u5230\u3002<\/strong><\/p>\n

<\/p>\n

2021\u5e746\u6708\uff0cSoul\u5728“\u8d85\u840c\u634f\u8138”\u5de5\u5177\u57fa\u7840\u4e0a\uff0c\u4e0a\u7ebf“\u4e2a\u6027\u5546\u57ce”\u677f\u5757\uff0c\u634f\u8138\u5e08\u81ea\u884c\u521b\u4f5c\u865a\u62df\u5f62\u8c61\u5728\u5e73\u53f0\u4e0a\u9500\u552e\u3002\u8fd9\u6210\u4e3aSoul\u8de8\u754c“\u5143\u5b87\u5b99”\u6700\u5927\u7684\u5356\u70b9\u4e4b\u4e00\u3002\u4ece\u7528\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5bf9\u4ea7\u54c1\u8ba4\u77e5\u8fdc\u672a\u5230\u5143\u5b87\u5b99\u7684\u7ea7\u522b\uff0c\u66f4\u522b\u63d0\u865a\u62df\u4eba\u7269\u5934\u50cf\u634f\u8138\u7684\u4e1a\u52a1\u4ecd\u7136\u975e\u5e38\u5355\u8584\u3002<\/p>\n

<\/p>\n

\u81ea\u53bb\u5e74\u8d77\uff0c\u5143\u5b87\u5b99\u5404\u7c7b\u4e8b\u4ef6\u7206\u53d1\uff1aRoblox\u4e0eCoinbase\u4e0a\u5e02\uff0cFacebook\u66f4\u540dMeta\uff0cOpensea\u5927\u706b\uff0c\u4ee5\u53caNFT\u9010\u6e10\u666e\u4e16\u5316\u7b49\uff0c\u4e0b\u4e00\u4ee3\u4e92\u8054\u7f51\u4f3c\u4e4e\u547c\u4e4b\u6b32\u51fa\u3002<\/p>\n

<\/p>\n

\u53f7\u79f0\u8981\u8fdb\u519b\u5143\u5b87\u5b99\u521b\u4e1a\u7684\u7f57\u6c38\u6d69\u56e0\u4e3a\u53d1\u5fae\u535a\u9732\u51fa\u4e86Soul\uff0c\u4e5f\u8ba9Soul\u7834\u5708\u706b\u4e86\u4e00\u628a\u3002\u5fc5\u987b\u9762\u5bf9\u7684\u4e8b\u5b9e\u662f\uff0cSoul\u5c1a\u7f3a\u4e4f\u6c89\u6d78\u5f0f\u7684\u5185\u5bb9\u4f53\u9a8c\uff0c\u8ddd\u79bb\u5143\u5b87\u5b99\u8fd8\u5f88\u8fdc\u3002<\/p>\n

<\/p>\n

\u76ee\u524d\uff0c\u5e02\u573a\u5173\u6ce8\u5143\u5b87\u5b99\u6982\u5ff5\u7684\u4ecd\u7136\u7ad9\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u89d2\u5ea6\uff0c\u5206\u6790\u4ea7\u54c1DAU\u3001MAU\uff0c\u7528\u6237\u4f7f\u7528\u65f6\u957f\u7b49\u3002\u4ee5\u53d1\u884c\u4ef7\u8ba1\u7b97\uff0cSoul\u4f30\u503c\u8fd120\u4ebf\u7f8e\u5143\uff0c\u7ea6\u5408\u4eba\u6c11\u5e01130\u4ebf\u5143\u3002<\/p>\n

<\/p>\n

\u4e0e\u4e4b\u5bf9\u6bd4\uff0c\u964c\u964c\u5c3d\u7ba1\u8425\u6536\u9ad8\u8fbe150\u4ebfRMB\uff0c\u4f46\u6700\u65b0\u5e02\u503c\u4ec59.9\u4ebf\u7f8e\u5143\u3002\u9065\u60f3\u5f53\u5e74\uff0c\u964c\u964c\u57282014\u5e74\u4e0a\u5e02\u524d\u5915\u8425\u653612\u4ebf\u4eba\u6c11\u5e01\uff0c\u5e02\u503c\u5df2\u8d85\u8fc731\u4ebf\u7f8e\u5143\u3002<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

\u672a\u6765\uff0cSoul\u80fd\u5426\u501f\u7740\u5143\u5b87\u5b99\u7684\u98ce\uff0c\u5728\u5e02\u503c\u4e0a\u518d\u4e0a\u53f0\u9636\uff0c\u4ecd\u7136\u8981\u770b\u4ea7\u54c1\u5982\u4f55\u53d8\u5f62\uff0c\u573a\u666f\u80fd\u5426\u627f\u63a5\u4f4f\u7528\u6237\u671f\u5f85\u4e86\u3002<\/p>\n

<\/p>\n

\u200b\u4e09\u3001\u65b0\u73a9\u5bb6\u98de\u86fe\u6251\u706b\uff0c\u793e\u4ea4\u8d5b\u9053\u5929\u82b1\u677f\u96be\u7a81\u7834<\/strong><\/p>\n

<\/p>\n

2014\u5e7412\u6708\uff0c\u964c\u964c\u5728\u7f8e\u56fd\u7eb3\u65af\u8fbe\u514b\u4ea4\u6613\u6240\u6302\u724c\u4e0a\u5e02\u3002\u4e0d\u8fc7\uff0c\u56e0\u4e3a\u76c8\u5229\u6a21\u5f0f\u53d7\u5230\u8d28\u7591\uff0c\u4e0a\u5e02\u540e\u7684\u964c\u964c\u80a1\u4ef7\u4e00\u76f4\u840e\u9761\u4e0d\u632f\u3002<\/p>\n

<\/p>\n

\u4eca\u5e742\u6708\uff0c\u4e00\u6b3e“\u5143\u5b87\u5b99”\u793e\u4ea4\u8f6f\u4ef6\u556b\u55b1\u7206\u706b\uff0c\u4e0d\u4e45\u56e0\u4fb5\u72af\u7528\u6237\u9690\u79c1\u800c\u4e0b\u67b6\u3002\u5305\u62ec\u6b64\u524d\u7684Zepeto\u3001ZAO\uff0c\u4ee5\u53ca2019\u5e74\u4e00\u6ce2\u540c\u671f\u63a8\u51fa\u7684\u5b50\u5f39\u77ed\u4fe1-\u804a\u5929\u5b9d\uff08\u7f57\u6c38\u6d69\uff09\u3001\u591a\u95ea\uff08\u5b57\u8282\uff09\u3001\u9a6c\u6876MT\uff08\u738b\u6b23\uff09\u7b49\u706b\u51fa\u4e86\u5708\u3002<\/p>\n

<\/p>\n

\u719f\u4eba\u793e\u4ea4\u7684\u5fae\u4fe1\u3001QQ\u5e76\u4e0d\u80fd\u6ee1\u8db3\u7528\u6237\u3002\u65b0\u7684\u793e\u4ea4\u8f6f\u4ef6\u4e0a\u7ebf\uff0c\u4f3c\u4e4e\u6c38\u8fdc\u6709\u5b58\u6d3b\u7684\u673a\u4f1a\u3002\u8fd9\u8ba9\u4e0d\u5c11\u521b\u4e1a\u8005\u524d\u8d74\u540e\u7ee7\u6295\u8eab\u5176\u4e2d\uff0c\u4f46\u662f\u663e\u800c\u6613\u89c1\uff0c\u8fd1\u4e9b\u5e74\u6765\u793e\u4ea4\u5e73\u53f0\u521b\u4e1a\u8d8a\u6765\u8d8a\u5c11\u4e86\u3002<\/p>\n

<\/p>\n

\u636e“\u65b0\u6458\u5546\u4e1a\u8bc4\u8bba”\u7edf\u8ba1\uff0c2022\u5e74\u81f3\u4eca\uff085\u670816\u65e5\uff09\uff0c\u4ec5\u67094\u5bb6\u521b\u4e1a\u9879\u76ee\u62ff\u5230\u878d\u8d44\u3002\u56de\u6eafSoul\u8bde\u751f\u4ee5\u6765\u76846\u5e74\u95f4\uff0c\u7edf\u8ba1IT\u6854\u5b50\u4ea4\u53cb\u793e\u533a\u9879\u76ee\u76f8\u5173\u7684\u878d\u8d44\u6570\u91cf\uff08\u4ea4\u53cb\u793e\u533a\uff0c\u6307\u4ea4\u53cb\u65b9\u5f0f\u4ee5\u53ca\u9014\u5f84\uff0c\u5305\u542b\u89c6\u9891\u793e\u4ea4\u3001\u719f\u4eba\u793e\u4ea4\u3001\u964c\u751f\u4eba\u793e\u4ea4\u3001\u56fe\u7247\u793e\u4ea4\u3001\u865a\u62df\u604b\u7231\u793e\u533a\u7b49\uff09\uff0c\u57282017\u5e74\u4e4b\u540e\u65ad\u5d16\u5f0f\u4e0b\u964d\u3002<\/p>\n

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<\/p>\n

\u5c31\u5982\u897f\u897f\u5f17\u795e\u8bdd\uff0c\u793e\u4ea4\u8d5b\u9053\u7684\u9b45\u529b\u4ece\u672a\u5f7b\u5e95\u6d88\u6563\u3002“\u793e\u4ea4\u4e4b\u738b”\u817e\u8baf\u66fe\u63a8\u51fa\u7684\u732b\u547c\u3001\u56de\u97f3\u3001\u8f7b\u804a\u3001\u6709\u8bb0\u3001\u670b\u53cb\u3001\u706f\u9047\u4ea4\u53cb\u3001\u6b22\u9047\u7b49\uff0c\u7ec8\u65e0\u75be\u800c\u7ec8\u3002<\/p>\n

<\/p>\n

\u964c\u964c\u53ca\u5173\u8054\u516c\u53f8\u9646\u7eed\u81ea2018\u5e74\u4ee5\u6765\uff0c\u63a8\u51fa\u4e86\u54c8\u4f60\u3001\u8d6b\u5179\u3001Cue\u3001\u662f\u4ed6\u3001\u5bf9\u773c\u3001\u8292\u897f\u7b49\u591a\u6b3e\u793e\u4ea4\u7c7b\u4ea7\u54c1\uff0c\u4f46\u5747\u6ca1\u6fc0\u8d77\u4ec0\u4e48\u6c34\u82b1\u3002\u4ed6\u4eec\u7684\u547d\u8fd0\u662f\u76f8\u4f3c\u7684——\u8fc5\u901f\u6ca6\u4e3a\u5386\u53f2\u5c18\u57c3\u3002<\/p>\n

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