{"id":351124,"date":"2021-04-02T02:30:30","date_gmt":"2021-04-01T18:30:30","guid":{"rendered":"\/\/m.longinofamily.com\/?p=351124"},"modified":"2021-04-02T02:30:30","modified_gmt":"2021-04-01T18:30:30","slug":"%e6%99%ba%e8%83%bd%e8%90%a5%e9%94%80%e6%97%b6%e4%bb%a3%e7%9a%84%e6%b3%a8%e6%84%8f%e5%8a%9b%e5%b9%b3%e6%9d%83%ef%bc%9a%e4%b8%80%e6%ac%a1%e8%a1%8c%e4%b8%9a%e7%a7%a9%e5%ba%8f%e7%9a%84","status":"publish","type":"post","link":"\/\/m.longinofamily.com\/zhzx\/351124.html","title":{"rendered":"\u667a\u80fd\u8425\u9500\u65f6\u4ee3\u7684\u201c\u6ce8\u610f\u529b\u5e73\u6743\u201d\uff1a\u4e00\u6b21\u884c\u4e1a\u79e9\u5e8f\u7684\u201c\u91cd\u5851\u201d\uff1f"},"content":{"rendered":"
<\/strong><\/p>\n <\/p>\n \u5a92\u4ecb\u7406\u8bba\u5bb6\u3001\u601d\u60f3\u5bb6\u9ea6\u514b\u5362\u6c49\u8ba4\u4e3a\uff1a“\u771f\u6b63\u6709\u610f\u4e49\u7684\u4fe1\u606f\u5e76\u4e0d\u662f\u5a92\u4ecb\u6240\u4f20\u8fbe\u7ed9\u4eba\u4eec\u7684\u5185\u5bb9\uff0c\u800c\u662f\u4e0d\u65ad\u53d1\u5c55\u548c\u53d8\u9769\u7684\u5a92\u4ecb\u672c\u8eab\u3002”<\/p>\n \u653e\u5728\u8425\u9500\u9886\u57df\uff0c\u7528\u76f4\u767d\u70b9\u7684\u8bdd\u6765\u8bf4\uff0c\u8425\u9500\u5de5\u5177\u7684\u8fed\u4ee3\uff0c\u80fd\u591f\u76f4\u63a5\u63d0\u5347\u8425\u9500\u7684\u6548\u679c\uff0c\u5982\u4eca\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u6570\u636e\u7b97\u6cd5\u8425\u9500\u5df2\u7ecf\u8bc1\u660e\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n \u4ece\u76f4\u64ad\u5e26\u8d27\u3001\u79c1\u57df\u6d41\u91cf\u3001\u589e\u957f\u9ed1\u5ba2\u7b49\u70ed\u8bcd\u53d7\u5230\u5e7f\u6cdb\u5173\u6ce8\uff0c\u5230\u5982\u4eca\u51e1\u662f\u8425\u9500\u65e0\u4e0d\u7cbe\u51c6\u7684\u516c\u5173\u672f\u8bed\uff0c\u667a\u80fd\u8425\u9500\u5df2\u7ecf\u6210\u4e3a\u73b0\u4ee3\u4f01\u4e1a\u6570\u5b57\u5316\u7684\u4e00\u5957\u57fa\u672c\u6a21\u7248\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u667a\u80fd\u8425\u9500\u7684\u5e95\u5c42\u903b\u8f91\u548c\u89c4\u5219\uff0c\u4e5f\u6b63\u5728\u53d1\u751f\u65b0\u7684\u53d8\u5316\u3002<\/p>\n \u7528\u4f20\u7edf\u7684\u5e7f\u544a\u5b66\u6982\u5ff5\u6765\u89e3\u91ca\uff0c\u8425\u9500\u5c31\u662f\u56f4\u7ed5\u4e00\u4e2a\u76ee\u6807\uff0c\u5bf9\u53d7\u4f17\u7fa4\u4f53\u8fdb\u884c\u8db3\u591f\u591a\u7684\u6709\u6548\u66dd\u5149\u3002<\/strong>\u5982\u679c\u6211\u4eec\u7528\u66f4\u52a0\u4e92\u8054\u7f51\u4e00\u70b9\u7684\u8bf4\u6cd5\u6765\u8868\u8ff0\uff0c\u90a3\u4e48\u8425\u9500\u672c\u8d28\u4e0a\u5c31\u662f\u83b7\u53d6\u6d41\u91cf\uff0c\u5305\u62ec\u516c\u57df\u6d41\u91cf\u3001\u79c1\u57df\u6d41\u91cf\u3002<\/p>\n \u667a\u80fd\u8425\u9500\u80fd\u591f\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u5176\u5b9e\u5c31\u662f\u6ce8\u610f\u529b\u7684\u788e\u7247\u5316\u7684\u95ee\u9898\uff0c\u56e0\u4e3a\u788e\u7247\u5316\u7684\u6ce8\u610f\u529b\u76f4\u63a5\u5bfc\u81f4\u4f20\u7edf\u8425\u9500\u65b9\u5f0f\u7684\u6548\u7387\u53d8\u4f4e\uff0c\u7cbe\u51c6\u8425\u9500\uff0c\u5219\u662f\u5e94\u5bf9\u788e\u7247\u5316\u6ce8\u610f\u529b\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/p>\n \u6240\u8c13\u7cbe\u51c6\u8425\u9500\uff0c\u5185\u6838\u5c31\u662f\u66f4\u9ad8\u6548\u7387\u7684\u4fe1\u606f\u66dd\u5149\u548c\u4f20\u9012\uff0c\u8861\u91cf\u667a\u80fd\u8425\u9500\u5e7f\u544a\u6295\u653e\u7684\u6548\u7387\uff0c\u901a\u5e38\u6709\u8fd9\u6837\u4e00\u4e2a\u516c\u5f0fPVR=CTR*CVR\uff08\u70b9\u51fb\u901a\u8fc7\u7387*\u8f6c\u5316\u7387=PV\u6bd4\u7387\uff09<\/strong>\uff0c\u5176\u4e2dPVR\u8d8a\u9ad8\uff0c\u4ee3\u8868\u7740\u6295\u653e\u6548\u7387\u8d8a\u9ad8\u3002<\/strong><\/p>\n \u5728\u63d0\u5347\u6295\u653e\u6548\u7387\u7684\u7b56\u7565\u4e0a\uff0c\u4e0d\u540c\u7684\u5e73\u53f0\u505a\u51fa\u4e86\u4e0d\u540c\u7684\u9009\u62e9\u3002<\/p>\n \u767e\u5ea6\u65b9\u9762\uff0c\u5f97\u76ca\u4e8e\u79fb\u52a8\u751f\u6001\u7684\u5e03\u5c40\u7684\u5b8c\u5584\uff0c\u5982\u4eca\u767e\u5ea6\u7684\u5e7f\u57df\u6d41\u91cf\u6c60\u5df2\u7ecf\u91cd\u56de\u7b2c\u4e00\u68af\u961f\uff0c\u52a0\u4e0aAI\u667a\u80fd\u7b97\u6cd5\u7684\u9a71\u52a8\u4e0b\u7684\u641c\u7d22+\u4fe1\u606f\u6d41\u53cc\u6838\u5fc3\uff0c\u4ee5\u53ca\u7b2c\u4e00\u641c\u7d22\u5165\u53e3\u7684\u4f18\u52bf\uff0c\u4f7f\u5f97\u767e\u5ea6\u5177\u6709\u4e86\u66f4\u4e3a\u6df1\u523b\u7684\u6d1e\u5bdfC\u7aef\u9700\u6c42\u7684\u80fd\u529b\uff0c\u5728\u6574\u4f53\u7684\u751f\u6001\u80fd\u529b+AI\u6280\u672f\u80fd\u529b\u4e0b\uff0cCTR\u4ee5\u53caCVR\u8fdb\u4e00\u6b65\u63d0\u5347\u3002<\/p>\n \u5b57\u8282\u65d7\u65b9\u9762\uff0c\u5de8\u91cf\u5f15\u64ce\u57282019\u5e74\u5f00\u59cb\u5c1d\u8bd5\u901a\u8fc7“\u89c6\u9891+\u4e92\u52a8\u5e7f\u544a”\u7684\u5f62\u5f0f\uff0c\u901a\u8fc7\u63d0\u5347\u70b9\u51fb\u901a\u8fc7\u7387\u548c\u8f6c\u5316\u7387\uff0c\u5e2e\u52a9B\u7aef\u4f01\u4e1a\u53bb\u63d0\u5347\u6574\u4f53\u6295\u653e\u7684ROI\uff0c\u4e00\u65b9\u9762\uff0c\u8fd9\u79cd\u5f62\u5f0f\u53ef\u4ee5\u6700\u5927\u5316\u7684\u53d1\u6325\u51fa\u5b57\u8282\u89c6\u9891\u751f\u6001\u6d41\u91cf\u7684\u4f18\u52bf\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u4e92\u52a8\u5143\u7d20\u7684\u5e7f\u544a\u66f4\u5bb9\u6613\u8ba9\u53d7\u4f17\u4ea7\u751f\u4ee3\u5165\u611f\uff0c\u4ece\u800c\u63d0\u5347C\u7aef\u7684\u8f6c\u5316\u610f\u613f\u3002<\/p>\n \u817e\u8baf\u65b9\u9762\uff0c\u53ef\u80fd\u4f1a\u8fce\u6765\u4e00\u4e9b\u6311\u6218\uff0c\u4f46\u5fae\u4fe1\u6d41\u91cf\u8425\u9500\u751f\u6001\u7684\u5927\u76d8\u51e0\u4e4e\u4e0d\u53ef\u64bc\u52a8\u3002\u5982\u4eca\uff0c\u5fae\u4fe1\u751f\u6001\u5bf9\u4e8eB\u7aef\u83b7\u5ba2\u7684\u91cd\u8981\u6027\u5df2\u7ecf\u65e0\u9700\u8d58\u8a00\uff0c\u5c31\u8fde\u5bf9\u624b\u963f\u91cc\u4e5f\u4eb2\u81ea\u4e0b\u573a\u62e5\u62b1\u5c0f\u7a0b\u5e8f\uff0c\u4e0d\u5f97\u4e0d\u627f\u8ba4\u5fae\u4fe1\u751f\u6001\u7684\u4ef7\u503c\u3002<\/p>\n \u5b9e\u9645\u4e0a\uff0c\u5fae\u4fe1\u65b9\u9762\u4e00\u76f4\u662f\u5728\u901a\u8fc7\u5185\u90e8\u7684\u4e00\u4e9b\u529f\u80fd\u521b\u65b0\uff0c\u4e0d\u65ad\u523a\u6fc0\u751f\u6001\u5185\u7684\u6d3b\u8dc3\u5ea6\uff0c\u6bd4\u5982\u5f00\u653e\u5c0f\u7a0b\u5e8f\u7684\u76f4\u64ad\u80fd\u529b\u3001\u63a8\u51fa\u89c6\u9891\u53f7\u7b49\uff0c\u5176\u5b9e\u76ee\u7684\u8fd8\u662f\u5728\u4e8e\u4e0d\u65ad\u5728\u81ea\u8eab\u7684\u751f\u6001\u7cfb\u7edf\u5185\u90e8\u4f5c\u8c03\u6574\uff0c\u4ee5\u9002\u5e94\u5916\u90e8\u8425\u9500\u8f6c\u5316\u8def\u5f84\u7684\u53d8\u5316\uff1a\u8fc7\u53bb\u662f\u516c\u4f17\u53f7\uff0c\u670b\u53cb\u5708\u5e7f\u544a\uff0c\u5982\u4eca\u5219\u662f\u76f4\u64ad\u548c\u77ed\u89c6\u9891\u3002<\/strong><\/p>\n \u5728\u4e92\u8054\u7f51\u6c5f\u6e56\u770b\u6765\uff0c\u667a\u80fd\u8425\u9500\u7684\u94fe\u8def\u5f88\u957f\uff0c\u65e0\u8bba\u662f\u6d41\u91cf\u751f\u6001\u8fd8\u662f\u7b97\u6cd5\u6280\u672f\uff0c\u90fd\u610f\u5473\u7740\u8fd9\u4e2a\u9886\u57df\u5176\u5b9e\u66f4\u9002\u5408\u6709\u5e7f\u6cdb\u751f\u6001\u5e03\u5c40\u7684\u5de8\u5934\u4eec\u6765\u505a\u3002\u7528\u4e92\u8054\u7f51\u901a\u7528\u7684\u6d41\u91cf\u6cd5\u5219\u6765\u8bf4\uff0c\u5c31\u662f\u6d41\u91cf\u7684\u6c60\u7684\u5bbd\u5ea6\u51b3\u5b9a\u6570\u636e\u6c60\u7684\u5e7f\u5ea6\uff0c\u800c\u7cbe\u51c6\u6d41\u91cf\u7684\u8f6c\u5316\u80fd\u529b\uff0c\u5219\u51b3\u5b9a\u4e86\u6d41\u91cf\u6c60\u6700\u7ec8\u80fd\u591f\u4ea7\u751f\u591a\u5c11\u4ef7\u503c\u3002<\/strong><\/p>\n \u5b9e\u9645\u4e0a\uff0c\u667a\u80fd\u8425\u9500\u8fd9\u4e2a\u6982\u5ff5\u706b\u4e86\u4e4b\u540e\uff0cMadTech\u5f00\u59cb\u88ab\u66f4\u591a\u4eba\u63d0\u53ca\uff0c\u5b83\u5b9e\u9645\u4e0a\u5c31\u662fAdTech\u548cMarTech\u7684\u7ed3\u5408\u4f53\uff0c\u4ee3\u8868\u4e86\u8425\u9500\u3001\u5e7f\u544a\u548c\u6280\u672f\u7684\u7ed3\u5408\uff0c\u6700\u7ec8\u7684\u76ee\u7684\uff0c\u5728\u4e8e\u63d0\u5347B\u7aef\u4f01\u4e1a\u5e7f\u544a\u6295\u653e\u7684ROI\u3002\u4e0d\u8fc7\uff0c\u65e0\u8bba\u662fAdTech\u548cMarTech\u90fd\u59cb\u7ec8\u79bb\u4e0d\u5f00\u4e92\u8054\u7f51\u4e16\u754c\u6700\u5e95\u5c42\u90fd\u6d41\u91cf\u6cd5\u5219\u3002<\/p>\n \u6280\u672f\u51b3\u5b9a\u4e86\u4fe1\u606f\u89e6\u8fbe\u7684\u6548\u7387\uff0c\u6d41\u91cf\u751f\u6001\u80fd\u529b\u51b3\u5b9a\u4e86\u4fe1\u606f\u8986\u76d6\u7684\u8303\u56f4\uff0c\u800c\u667a\u80fd\u8425\u9500\u672c\u8d28\u4e0a\u5219\u662f\u4e00\u4e2a\u57fa\u4e8e\u6570\u636e\u7b97\u6cd5\u7684\u5e7f\u544a\u5de5\u5177\uff0c\u8fd9\u5c31\u5929\u7136\u51b3\u5b9a\u4e86\u667a\u80fd\u8425\u9500\u884c\u4e1a\u4e2d\u7684“\u5de8\u5934\u751f\u6001”\u6cd5\u5219\uff0c\u6570\u636e\u8986\u76d6\u7684\u5e7f\u5ea6\uff0c\u7b97\u6cd5\u7684\u5148\u8fdb\u6027\u4ee5\u53ca\u6ce8\u610f\u529b\u83b7\u53d6\u7684\u80fd\u529b\u90fd\u51b3\u5b9a\u8c01\u80fd\u5728\u5b58\u91cf\u5e02\u573a\u4e2d\u83b7\u5f97\u4f18\u52bf\u3002<\/strong><\/p>\n \u8fd9\u6837\u7684\u4f18\u52bf\uff0c\u4e5f\u5c06\u8fdb\u4e00\u6b65\u91cd\u5851\u6574\u4e2a\u5e7f\u544a\u884c\u4e1a\u7684\u4ef7\u503c\u94fe\u6761\uff0c\u5e76\u91cd\u5851\u6574\u4e2a\u884c\u4e1a\u7684\u6536\u76ca\u5206\u914d\u3002<\/p>\n \u5148\u6765\u770b\u4e00\u7ec4\u6570\u636e\u3002<\/p>\n \u6839\u636e\u300a2020\u4e2d\u56fd\u4e92\u8054\u7f51\u5e7f\u544a\u6570\u636e\u62a5\u544a\u300b\u663e\u793a\uff0c\u5728\u8fc7\u53bb\u76842020\u5e74\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u5168\u5e74\u6536\u51654971.61\u4ebf\u5143\uff08\u4e0d\u5305\u542b\u6e2f\u6fb3\u53f0\u5730\u533a\uff09\uff0c\u6bd42019\u5e74\u5ea6\u589e\u957f13.85%\u3002\u5728\u5e7f\u544a\u5e02\u573a\u4efd\u989dTOP10\u4f01\u4e1a\u6392\u884c\u699c\u4e2d\uff0c\u963f\u91cc\u3001\u5b57\u8282\u8df3\u52a8\u3001\u4eac\u4e1c\u3001\u5c0f\u7c73\u3001\u5feb\u624b\u3001\u767e\u5ea6\u7b49\u4f01\u4e1a\u4e0a\u699c\u3002<\/p>\n \u8fd9\u6837\u7684\u5e02\u573a\u6570\u636e\u8868\u660e\u4e86\u4e00\u4e2a\u4e8b\u5b9e\uff0c\u667a\u80fd\u8425\u9500\u65f6\u4ee3\uff0c\u6d41\u91cf\u5de8\u9cc4\u4eec\u7684\u4f18\u52bf\u662f\u975e\u5e38\u660e\u663e\u7684\u3002<\/p>\n \u8fd9\u4f1a\u8fdb\u4e00\u6b65\u5bfc\u81f4\u4e00\u4e2a\u73b0\u8c61\uff1a\u6574\u4e2a\u5e7f\u544a\u884c\u4e1a\u4f1a\u8d8a\u6765\u8d8a\u5448\u73b0\u51fa\u4e00\u4e2a\u91d1\u5b57\u5854\u7ed3\u6784\uff0cBAT\u3001\u5b57\u8282\u3001\u7f8e\u56e2\u3001\u5feb\u624b\u5360\u636e\u9876\u90e8\uff0c\u5fae\u76df\u7b49\u670d\u52a1\u5546\u4ee5\u53ca\u4e00\u5927\u6ce2\u4e2d\u5c0fSaaS\u4f01\u4e1a\u4f4d\u4e8e\u4ea7\u4e1a\u94fe\u4e2d\u90e8\uff0c\u4e0b\u6e38\u5219\u662f\u63d0\u4f9b\u521b\u610f\u5185\u5bb9\u7684\u89e3\u51b3\u65b9\u6848\u516c\u53f8\u3002<\/strong><\/p>\n \u603b\u7684\u6765\u8bb2\uff0c\u4ea7\u4e1a\u7684\u4ef7\u503c\u94fe\u6761\u8fdb\u4e00\u6b65\u5206\u5316\uff0c\u5e76\u6b63\u5728\u5f62\u6210\u65b0\u7684\u6536\u76ca\u5206\u914d\u683c\u5c40\u3002<\/strong><\/p>\n \u7531\u4e8e\u6d41\u91cf\u3001\u6570\u636e\u4ee5\u53ca\u6280\u672f\u65b9\u9762\u7684\u538b\u5012\u6027\u4f18\u52bf\uff0c\u9876\u7aef\u4f01\u4e1a\u638c\u63e1\u7740\u6700\u5927\u7684\u6ce8\u610f\u529b\u5206\u914d\u6743\uff0c\u8fdb\u800c\u53d6\u5f97\u5b58\u91cf\u5e02\u573a\u7684\u6ce8\u610f\u529b\u5b9a\u4ef7\u6743\uff0c<\/strong>\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u968f\u7740\u6d41\u91cf\u589e\u957f\u89c1\u9876\uff0c\u6d41\u91cf\u5355\u4ef7\u8d8a\u6765\u8d8a\u8d35\u3002\u800c\u7531\u4e8e\u8425\u9500SaaS\u7684\u51fa\u73b0\uff0c\u5b9e\u9645\u4e0a\u4f7f\u5f97\u5f88\u591a\u4e2d\u5c0fB\u7aef\u4f01\u4e1a\u4e5f\u5177\u5907\u4e86\u4e00\u5b9a\u7684\u667a\u80fd\u8425\u9500\u7684\u80fd\u529b\u3002\u5e26\u6765\u7684\u7ed3\u679c\u5c31\u662f\uff0c\u6ce8\u610f\u529b\u5206\u914d\u8fce\u6765\u4e00\u6b21\u5e73\u6743\u3002<\/strong><\/p>\n \u5bf9\u4e8e\u6d41\u91cf\u5de8\u5934\u4eec\u6765\u8bf4\uff0c\u4e4b\u6240\u4ee5“\u9ed8\u8bb8”\u751a\u81f3“\u9f13\u52b1”\u8fd9\u6837\u7684SaaS\u4f01\u4e1a\u53d1\u5c55\uff0c\u662f\u56e0\u4e3a\u5f97\u76ca\u4e8eSaaS\u4f01\u4e1a\u7684\u51fa\u73b0\uff0c\u5e02\u573a\u4e2d\u51fa\u73b0\u4e86\u65b0\u7684\u589e\u91cf\uff1a\u4e00\u4e9b\u4ee5\u5f80\u4e0d\u5173\u667a\u80fd\u8425\u9500\u7684\u4e2d\u5c0f\u4f01\u4e1a\uff0c\u5f00\u59cb\u8fdb\u5165\u5e02\u573a\u3002<\/p>\n \u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5fae\u76df\u7b49\u8425\u9500SaaS\u80fd\u591f\u5728\u77ed\u77ed\u6570\u5e74\u5185\u8fc5\u901f\u5d1b\u8d77\u7684\u91cd\u8981\u539f\u56e0\uff0c\u6839\u636e\u5929\u773c\u67e5App\u4fe1\u606f\u663e\u793a\uff0c\u817e\u8baf\u57282019\u5e74\u66fe\u7ecf\u6ce8\u8d44\u5fae\u76df\uff0c\u5e76\u4ee5\u6b64\u63d0\u5347\u4e86\u5fae\u4fe1\u751f\u6001\u7684\u8425\u9500\u8d4b\u80fd\u80fd\u529b\u3002<\/p>\n \u8fd9\u51e0\u5e74\uff0c\u667a\u80fd\u8425\u9500\u884c\u4e1a\u53d1\u5c55\u901f\u5ea6\u4e4b\u5feb\uff0c\u4e5f\u540c\u6837\u63a9\u76d6\u4e86\u4e00\u4e9b\u6f5c\u5728\u7684\u98ce\u9669\uff0c\u6bd4\u5982\uff0c\u4e00\u4e9b\u62ab\u7740\u9ad8\u79d1\u6280\u5916\u8863\u7684\u667a\u80fd\u8425\u9500\u516c\u53f8\uff0c\u5374\u5b9e\u9645\u4e0a\u505a\u7684\u662f\u7b2c\u4e09\u65b9\u5916\u5305\u6295\u653e\u7684\u751f\u610f\uff0c\u4e5f\u9700\u8981\u5e02\u573a\u66f4\u6709\u6548\u7684\u7504\u522b\u3002<\/p>\n \u518d\u6bd4\u5982\uff0c\u6570\u636e\u4ee5\u53ca\u7528\u6237\u6807\u7b7e\u5206\u6790\u662f\u667a\u80fd\u8425\u9500\u7684\u57fa\u7840\uff0c\u540c\u65f6\u53c8\u662f\u4e00\u4e2a\u6700\u5927\u7684\u5f31\u70b9——\u5bf9\u6570\u636e\u7684\u4f9d\u8d56\u3002<\/p>\n \u53bb\u5e74\uff0c\u82f9\u679c\u5728WWDC\u5f00\u53d1\u8005\u5927\u4f1a\u4e0a\u5ba3\u5e03\u5c06\u5728\u66f4\u65b0\u7684iOS 14\u64cd\u4f5c\u7cfb\u7edf\u4e2d\u9650\u5236IDFA\uff0c\u6d88\u606f\u4e00\u51fa\uff0c\u5e7f\u544a\u884c\u4e1a\u77ac\u95f4\u70b8\u9505\u3002\u5e7f\u544a\u5de8\u5934Facebook\u5f00\u59cb\u901a\u8fc7\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u516c\u5f00\u58f0\u8ba8\u82f9\u679c\u516c\u53f8\u3002<\/p>\n IDFA\u662f\u82f9\u679c\u5f00\u53d1\u7684\u5e7f\u544a\u6807\u8bc6ID\uff0c\u5728\u4fdd\u62a4\u7528\u6237\u4e2a\u4eba\u9690\u79c1\u7684\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u786e\u8ba4\u5e7f\u544a\u6295\u653e\u7684\u7528\u6237\u89e6\u8fbe\u6b21\u6570\u3001\u8d2d\u4e70\u610f\u5411\u7b49\u6570\u636e\uff0c\u5728\u4ee5\u5f80IOS\u7cfb\u7edf\u4e2d\uff0c\u9650\u5236IDFA\u5bf9\u4e2a\u4eba\u4fe1\u606f\u7684\u8ffd\u8e2a\u662f\u9ed8\u8ba4\u5173\u95ed\u7684\uff0cIOS14\u7cfb\u7edf\u4e2d\uff0c\u8fd9\u4e00\u9ed8\u8ba4\u5173\u95ed\u7684\u529f\u80fd\u53d8\u6210\u4e86\u9700\u8981\u7528\u6237\u4e3b\u52a8\u6388\u6743\u3002\u5728\u5f53\u4e0b\u8fd9\u4e2a\u4eba\u4eba\u90fd\u4e0d\u5e0c\u671b\u88ab\u5e7f\u544a\u6253\u6270\u7684\u65f6\u4ee3\uff0c\u4e0d\u96be\u60f3\u8c61\u7528\u6237\u4f1a\u5173\u6389\u8fd9\u4e00\u6388\u6743\u3002<\/p>\n \u8fd9\u4ef6\u4e8b\u4e4b\u6240\u5f15\u8d77Facebook\u53cd\u5f39\uff0c\u662f\u56e0\u4e3a\u8fd9\u4e00\u529f\u80fd\u4f7f\u5f97Facebook\u7684\u7cbe\u51c6\u8425\u9500\u5931\u6548\u4e86\uff0c\u636e\u6765\u6e90\u65ad\u4e86\uff0c\u5de7\u5987\u4e5f\u96be\u4e3a\u65e0\u7c73\u4e4b\u708a\u3002<\/p>\n \u5728\u4e92\u8054\u7f51\u6c5f\u6e56\u770b\u6765\uff0c\u8fd9\u4ef6\u4e8b\u5176\u5b9e\u5411\u6574\u4e2a\u667a\u80fd\u8425\u9500\u884c\u4e1a\u900f\u9732\u4e24\u70b9\u4fe1\u606f\uff1a1\uff0c\u6709\u884c\u4e1a\u8bdd\u8bed\u6743\u7684\u786c\u4ef6\u5382\u5546\uff0c\u5bf9\u4e8e\u9690\u79c1\u7684\u6001\u5ea6\u53ef\u80fd\u4f1a\u6210\u4e3a\u4e00\u79cd\u6f5c\u5728\u7684\u98ce\u9669\uff0c2\u3001\u672a\u6765\u53ef\u80fd\u51fa\u73b0\u7684\u65b0\u9690\u79c1\u653f\u7b56\uff0c\u4e5f\u53ef\u80fd\u4f1a\u6709\u8fdb\u4e00\u6b65\u5f71\u54cd\u6574\u4e2a\u884c\u4e1a\u7684\u8fdb\u4e00\u6b65\u8d70\u5411\u3002<\/strong><\/p>\n \u7b2c\u4e00\u70b9\uff0c\u5b9e\u9645\u4e0a\uff0c\u5728\u5982\u4eca\u7684\u624b\u673a\u5382\u5546\u4e2d\uff0c\u80fd\u591f\u6709\u8ddf\u82f9\u679c\u4e00\u6837\u5f71\u54cd\u529b\u7684\u5e76\u4e0d\u591a\uff0c\u4f46\u4e5f\u6709\u90e8\u5206\u5382\u5546\u5f00\u59cb\u91cd\u89c6\u6570\u636e\u9690\u79c1\u8fd9\u4e00\u9886\u57df\uff0c\u6bd4\u5982\u5c0f\u7c73\u3002\u4f5c\u4e3a\u6570\u636e\u751f\u4ea7\u7684\u4e00\u7ebf\uff0c\u667a\u80fd\u7ec8\u7aef\u8bbe\u5907\u7684\u6570\u636e\u5165\u53e3\u4ef7\u503c\u5c06\u8fdb\u4e00\u6b65\u51f8\u663e\u3002<\/p>\n \u8fd9\u53ef\u80fd\u610f\u5473\u7740\uff0c\u6d41\u91cf\u5de8\u5934\u4eec\u53ef\u80fd\u5728\u8f6f\u4ef6\u5b9e\u529b\u4e4b\u5916\uff0c\u8981\u66f4\u6ce8\u91cd\u786c\u4ef6\u7684\u5165\u53e3\u4ef7\u503c\u3002<\/strong><\/p>\n \u7b2c\u4e8c\u70b9\uff0c\u603b\u4f53\u6765\u770b\uff0c\u5927\u6570\u636e\u3001AI\u7684\u53d1\u5c55\u662f\u5927\u8d8b\u52bf\uff0c\u5173\u952e\u662f\u8981\u5efa\u7acb\u8d77\u4e00\u5957\u79e9\u5e8f\u3002\u4e0d\u6392\u9664\u653f\u7b56\u65b9\u9762\u4f1a\u8fdb\u4e00\u6b65\u8ddf\u8fdb\u4fdd\u62a4\u7528\u6237\u9690\u79c1\uff0c\u4f46\u6cd5\u5f8b\u6cd5\u89c4\u53ef\u80fd\u5b58\u5728\u6ede\u540e\u6027\uff0c\u884c\u4e1a\u5b8c\u5168\u53ef\u4ee5\u6210\u7acb\u4e00\u5957\u7ea6\u675f\u6027\u8f83\u5f3a\u7684\u89c4\u5219\uff0c\u6765\u4e3b\u52a8\u5f15\u5bfc\u6570\u636e\u4f7f\u7528\u89c4\u5219\u79e9\u5e8f\u7684\u5efa\u7acb\u3002<\/strong><\/p>\n \u62ff\u6b64\u524d\u7f8e\u56fd\u5f71\u89c6\u5206\u7ea7\u5236\u5ea6\u7684\u51fa\u53f0\u4e3a\u4f8b\uff0c\u6700\u65e9\u662f\u6ca1\u6709\u76f8\u5173\u6cd5\u5f8b\u7ea6\u675f\u7684\uff0c\u4f46\u5728\u793e\u4f1a\u529b\u91cf\u4ee5\u53ca\u884c\u4e1a\u7684\u81ea\u53d1\u6027\u53d1\u5c55\u4e0b\uff0c\u9010\u6e10\u7531\u4e1a\u5185\u4f01\u4e1a\u5f15\u5bfc\u5efa\u7acb\u4e86\u4e00\u5957\u884c\u4e4b\u6709\u6548\u7684\u5185\u5bb9\u5206\u7ea7\u5236\u5ea6\u3002<\/p>\n \u653f\u7b56\u5f15\u5bfc\u4e0a\uff0c\u6bd4\u5982\u53ef\u4ee5\u53c2\u7167\u6b27\u76df\uff0c\u5efa\u7acb\u6570\u636e\u5e02\u573a\uff0c\u6253\u901a\u58c1\u5792\uff0c\u8ba9\u6570\u636e\u6210\u4e3a\u4e00\u79cd\u6d41\u52a8\u6027\u7684\u8d44\u6e90\uff0c\u518d\u6bd4\u5982\uff0c\u901a\u8fc7\u6280\u672f\u65b9\u5f0f\u53bb\u5bfb\u627e\u4e00\u79cd\u6298\u4e2d\u7684\u65b9\u6848\u7b49\u65b9\u5f0f\uff0c\u53bb\u5f15\u5bfc\u6570\u636e\u7684\u89c4\u8303\u4f7f\u7528\u3002<\/p>\n \u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\u6765\u770b\uff0cAI\u5927\u6570\u636e\u5728\u5404\u4e2a\u884c\u4e1a\u7684\u843d\u5730\u662f\u5386\u53f2\u6f6e\u6d41\uff0c\u8425\u9500\u9886\u57df\u4e5f\u4e0d\u4f8b\u5916\uff0c\u6570\u636e\u96be\u9898\u4e5f\u7ec8\u6709\u89e3\u51b3\u7684\u90a3\u5929\uff0c\u5c4a\u65f6\uff0c\u667a\u80fd\u8425\u9500\u4e5f\u5c06\u4f1a\u8fce\u6765\u4e00\u4e2a\u65b0\u52a0\u901f\u53d1\u5c55\u671f\u3002<\/p>\n \u667a\u80fd\u8425\u9500\u53ea\u662f\u4e00\u79cd\u5de5\u5177\uff0c\u4f18\u5316\u4e86\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u4f01\u4e1a\u4f20\u9012\u4fe1\u606f\u7684\u89e6\u6548\u7387\u3002<\/p>\n \u4e0d\u662f\u8bf4\u89e6\u8fbe\u4e0d\u91cd\u8981\uff0c\u8425\u9500\u521b\u4f5c\u521d\u59cb\u7aef\u53ef\u80fd\u5305\u542b\u4e86100\u5206\u7684\u4fe1\u606f\uff0c\u4f46\u76ee\u6807\u7528\u6237\u771f\u6b63\u80fd\u63a5\u53d7\u5230\u7684\u4fe1\u606f\u91cf\u662f1%\u8fd8\u662f80%\uff0c\u5173\u952e\u5c31\u5728\u4e8e\u89e6\u8fbe\u7684\u65b9\u5f0f\uff0c\u8fd9\u91cc\u9762\u4f53\u73b0\u7684\u662f\u4e00\u79cd\u89e6\u8fbe\u7684\u6548\u7387\u7f8e\u5b66\u3002<\/strong><\/p>\n \u66f4\u91cd\u8981\u7684\u662f\uff0c\u5bf9\u73b0\u4ee3\u4f01\u4e1a\u6765\u8bb2\uff0c\u8425\u9500\u5de5\u5177\u672c\u8eab\u5176\u5b9e\u4e5f\u662f\u4e00\u79cd\u751f\u4ea7\u8d44\u6599\u3002<\/strong>\u6bd4\u5982\u76f4\u64ad\u5e26\u8d27\uff0c\u518d\u6bd4\u5982\u793e\u4ea4\u5316\u7684\u6d41\u91cf\u8fd0\u8425\u7b49\u7b49\uff0c\u672c\u8d28\u4e0a\uff0c\u667a\u80fd\u8425\u9500\u5de5\u5177\u7684\u51fa\u73b0\uff0c\u662f\u4e00\u79cd\u6570\u636e\u3001AI\u6280\u672f\u5bf9\u4e8e\u4f01\u4e1a\u73b0\u6709\u751f\u4ea7\u8d44\u6599\u7684\u8865\u5145\u3002<\/strong><\/p>\n \u8fd9\u6837\u7684\u8865\u5145\u7ed3\u679c\u5c31\u662f\u8f6c\u5316\u91cf\u63d0\u9ad8\u4e86\uff0c\u4f01\u4e1a\u7684\u589e\u957f\u901f\u5ea6\u52a0\u5feb\uff0c\u8fd9\u4e5f\u662f\u5728\u8fc7\u53bb\u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u5f88\u591a\u4f01\u4e1a\u90fd\u8fc7\u4e8e\u6ce8\u91cd\u8f6c\u5316\u8425\u9500\u800c\u5ffd\u89c6\u4e86\u54c1\u724c\u8425\u9500\u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\n \u5b9e\u9645\u4e0a\uff0c\u667a\u80fd\u8425\u9500\u4e0d\u53ea\u662f\u8f6c\u5316\u8425\u9500\uff0c\u800c\u662f\u8f6c\u5316\u8425\u9500+\u54c1\u724c\u8425\u9500\uff0c<\/strong><\/p>\n \u5f52\u6839\u5230\u5e95\uff0c\u667a\u80fd\u8425\u9500\u53ea\u662f\u4e00\u4e2a\u5de5\u5177\uff0c\u6539\u53d8\u7684\u662f\u4fe1\u606f\u89e6\u8fbe\u7684\u65b9\u5f0f\uff0c\u54c1\u724c\u8425\u9500\u6700\u91cd\u8981\u7684\uff0c\u8fd8\u662f\u8981\u6293\u4f4f\u6838\u5fc3\u53d1\u529b\u70b9\u3002<\/p>\n \u6bd4\u5982\uff0c\u6700\u8fd1\u5f88\u706b\u7684\u4e00\u6bb5\u5fae\u8f6f\u5e7f\u544a\u4e2d\uff0c\u5fae\u8f6f\u628a\u5404\u79cd\u4e2a\u6837\u7684\u642d\u8f7dwin10\u7cfb\u7edf\u7684\u7b14\u8bb0\u672c\u4e0e\u82f9\u679c\u7b14\u8bb0\u672c\u505a\u4e86\u4e00\u7cfb\u5217\u5bf9\u6bd4\uff0c\u4ee5\u51f8\u663ewin10\u5e73\u53f0\u5f3a\u5927\u7684\u529f\u80fd\u517c\u5bb9\u6027\u3002<\/p>\n \u5e7f\u544a\u672c\u8eab\u6ca1\u4ec0\u4e48\u95ee\u9898\uff0c\u4f46\u5bf9\u6bd4\u5fae\u8f6f\u548c\u82f9\u679c\u7684\u5e7f\u544a\uff0c\u4e0d\u96be\u53d1\u73b0\uff0c\u5fae\u8f6f\u603b\u662f\u5728\u8bf4\u6211\u6bd4\u540c\u884c\u505a\u7684\u66f4\u597d\uff0c\u800c\u82f9\u679c\u53ea\u662f\u8bf4\uff0c\u6211\u8fd9\u6b3e\u4ea7\u54c1\u80fd\u591f\u7ed9\u7528\u6237\u5e26\u6765\u4ec0\u4e48\uff0c\u80fd\u591f\u89e3\u51b3\u600e\u6837\u7684\u95ee\u9898\uff0c\u524d\u8005\u53ea\u662f\u5728\u505a\u4ea7\u54c1\u529b\u7684\u7b80\u5355\u5bf9\u6bd4\uff0c\u800c\u540e\u8005\u5219\u662f\u5728\u5bfb\u627e\u5171\u9e23\uff0c\u5728\u7528\u6237\u4e2d\u95f4\u627e\u5230\u8ba4\u540c\u611f\uff0c<\/strong>\u8fd9\u4e5f\u662fIOS\u7cfb\u7edf\u751f\u6001\u4f53\u9a8c\u4e4b\u5916\uff0c\u82f9\u679c\u4ea7\u54c1\u7528\u6237\u5fe0\u8bda\u5ea6\u9ad8\u7684\u539f\u56e0\u4e4b\u4e00\u3002<\/p>\n \u6362\u53e5\u8bdd\u6765\u8bf4\uff0c\u54c1\u724c\u8425\u9500\u7684\u6838\u5fc3\u662f\u4ec0\u4e48\uff1f\u4e0d\u662f\u9ad8\u9ad8\u5728\u4e0a\u7684\u6240\u8c13\u54c1\u724c\u683c\u8c03\uff0c\u800c\u662f\u8981\u4e0d\u65ad\u83b7\u53d6C\u7aef\u7528\u6237\u7684\u4e00\u79cd\u8ba4\u540c\u611f\u3002<\/strong><\/p>\n \u963f\u8fea\u8fbe\u65af\u5728\u8fc7\u53bb\u5f88\u957f\u4e00\u6bb5\u65f6\u5185\u56e0\u4e3a\u8fc7\u5206\u504f\u91cd\u4e8e\u8f6c\u5316\u8425\u9500\uff0c\u800c\u5ffd\u89c6\u4e86\u54c1\u724c\u8425\u9500\uff0c\u8fdb\u800c\u5bfc\u81f4\u54c1\u724c\u4ef7\u503c\u7f29\u6c34\u3002\u5c31\u8fde\u963f\u8fea\u7684\u8425\u9500\u603b\u76d1\u90fd\u627f\u8ba4“\u6211\u4eec\u8fc7\u53bb\u72af\u4e86\u4e00\u4e9b\u9519\u8bef”\u3002\u8fd9\u5176\u5b9e\u5c31\u662f\u5ffd\u7565\u4e86\u5efa\u7acb\u7528\u6237\u8ba4\u540c\u611f\u3002<\/p>\n \u56e0\u6b64\uff0c\u667a\u80fd\u8425\u9500\u5bf9\u4e8e\u56fd\u5185B\u7aef\u4f01\u4e1a\u6700\u5927\u7684\u4ef7\u503c\uff0c\u5176\u5b9e\u5e76\u4e0d\u5728\u4e8e\u80fd\u591f\u76f4\u63a5\u5e26\u6765\u591a\u5c11\u589e\u957f\u3002\u800c\u5728\u4e8e\u6709\u4e86\u4e00\u79cd\u80fd\u591f\u4e0eC\u7aef\u9ad8\u6548\u5efa\u7acb\u671f\u8ba4\u540c\u611f\u7684\u89e6\u8fbe\u6e20\u9053\uff0c\u80fd\u591f\u63d0\u9ad8\u7528\u6237\u5bf9\u4e8e\u54c1\u724c\u4ef7\u503c\u7684\u611f\u77e5\u6548\u7387<\/strong>\u3002<\/p>\n \u603b\u7684\u6765\u8bf4\uff0c\u5e7f\u544a\u8f6c\u5316\u5e26\u6765\u7684\u589e\u957f\u786e\u5b9e\u5f88\u91cd\u8981\uff0c\u4f46\u54c1\u724c\u4ef7\u503c\u589e\u957f\u624d\u662f\u56fd\u5185\u6d88\u8d39\u4f01\u4e1a\u5b9e\u73b0\u4ea7\u4e1a\u4ef7\u503c\u94fe\u6761\u8dc3\u5347\u7684\u5173\u952e\u3002<\/p>\n \u5c3e\u58f0\uff1a<\/strong><\/p>\n \u4e00\u9879\u5173\u4e8e2008\u5e74\u7f8e\u56fd\u91d1\u878d\u5371\u673a\u4f01\u4e1a\u590d\u82cf\u7684\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u524a\u51cf\u5e7f\u544a\u9884\u7b97\u7684\u4f01\u4e1a\uff0c\u60f3\u8981\u6062\u590d\u5230\u4ee5\u524d\u7684\u9500\u552e\u6c34\u5e73\uff0c\u590d\u82cf\u671f\u6295\u5165\u7684\u5e7f\u544a\u9884\u7b97\u9700\u8981\u63d0\u9ad860%\u5de6\u53f3\u3002<\/p>\n \u4e5f\u8bb8\u5bf9\u4e8e\u4e00\u4e9b\u8425\u9500\u9a71\u52a8\u7684\u516c\u53f8\u6765\u8bf4\u7684\u786e\u5982\u6b64\uff0c\u4f46\u5bf9\u4e8e\u4e00\u4e9b\u54c1\u724c\u529b\u5f88\u5f3a\u7684\u4f01\u4e1a\uff0c\u6bd4\u5982\u82f9\u679c\u3001\u82f1\u4f1f\u8fbe\u7b49\u4f01\u4e1a\u6765\u8bf4\uff0c\u4e5f\u8bb8\u6240\u9700\u8981\u7684\u8425\u9500\u6295\u5165\u5e76\u6ca1\u6709\u60f3\u8c61\u4e2d\u90a3\u4e48\u591a\u3002<\/p>\n \u4e0d\u8fc7\uff0c\u4ece\u5b8f\u89c2\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u75ab\u60c5\u4e4b\u540e\uff0c\u4f01\u4e1a\u7684\u8425\u9500\u9700\u6c42\u6574\u4f53\u4e0a\u662f\u8fdb\u4e00\u6b65\u6269\u5927\u7684\u8d8b\u52bf\uff0c\u8fd9\u5bf9\u667a\u80fd\u8425\u9500\u884c\u4e1a\u6765\u8bf4\uff0c\u4e5f\u610f\u5473\u7740\u65b0\u7684\u589e\u957f\u673a\u9047\u3002<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u5a92\u4ecb\u7406\u8bba\u5bb6\u3001\u601d\u60f3\u5bb6\u9ea6\u514b\u5362\u6c49\u8ba4\u4e3a\uff1a“\u771f\u6b63\u6709\u610f\u4e49\u7684\u4fe1\u606f\u5e76\u4e0d\u662f\u5a92\u4ecb\u6240\u4f20\u8fbe\u7ed9\u4eba\u4eec\u7684\u5185\u5bb9\uff0c\u800c\u662f<\/p>\n","protected":false},"author":59585,"featured_media":351122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7446],"tags":[],"collection":[],"_links":{"self":[{"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/posts\/351124"}],"collection":[{"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/users\/59585"}],"replies":[{"embeddable":true,"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/comments?post=351124"}],"version-history":[{"count":0,"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/posts\/351124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/media\/351122"}],"wp:attachment":[{"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/media?parent=351124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/categories?post=351124"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/tags?post=351124"},{"taxonomy":"collection","embeddable":true,"href":"\/\/m.longinofamily.com\/wp-json\/wp\/v2\/collection?post=351124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u667a\u80fd\u8425\u9500“\u65b0\u79e9\u5e8f”\uff1a“\u5de8\u5934\u751f\u6001”\u6cd5\u5219\u4e0b\u7684“\u6d41\u91cf\u6e38\u620f”\uff1f<\/h1>\n
\u8425\u9500SaaS\u5e26\u6765\u6ce8\u610f\u529b\u5206\u914d“\u5e73\u6743”\uff0c\u4f46\u6570\u636e\u8d44\u6e90\u96be\u9898\u5f85\u89e3<\/h1>\n
\u5148\u8fdb\u7684\u5de5\u5177\u53ea\u662f\u4f18\u5316\u4e86\u89e6\u8fbe\u6548\u7387\uff0c\u8425\u9500\u7684\u6838\u5fc3\u5728\u4e8e\u611f\u77e5\u6548\u7387<\/h1>\n