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\u8354\u679d2020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u6d41\u52a8\u6bd4\u7387\u4e3a1.6\u500d\uff0c2019\u5e74\u672b\u4e3a0.54\u500d\u3002\u8354\u679d\u7684\u6d41\u52a8\u6bd4\u7387\u4ece2017\u5e74\u76841.49\u500d\u8fde\u7eed\u4e0b\u964d\u52302018\u5e74\u76841.40\u500d\uff0c2019\u5e74\u7684\u6d41\u52a8\u6bd4\u7387\u5219\u8dcc\u81f30.54\u500d\u3002\u8354\u679d\u57282020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u6d41\u52a8\u6bd4\u7387\u51fa\u73b0\u8f83\u5927\u53cd\u5f39\uff0c\u5947\u602a\u7684\u662f\u6d41\u52a8\u8d1f\u503a\u8f83\u4e0a\u4e00\u5b63\u5ea6\u5e76\u672a\u51cf\u5c11\u3002\u7a76\u5176\u539f\u56e0\uff0c\u4e3b\u8981\u662f\u8354\u679d\u5728\u7b2c\u4e00\u5b63\u5ea6\u80a1\u7968\u53d1\u884c\u63d0\u9ad8\u73b0\u91d1\u6240\u81f4\u3002\u56de\u987e\u8fc7\u53bb\u7684\u6570\u636e\uff0c\u5b9e\u9645\u4e0a\u8354\u679d\u7684\u6d41\u52a8\u6bd4\u7387\u6b63\u5728\u6076\u5316\uff0c\u77ed\u671f\u507f\u503a\u80fd\u529b\u5728\u9010\u6b65\u51cf\u5f31\u3002\u8fd9\u4e2a\u6bd4\u7387\u540c\u8d44\u4ea7\u8d1f\u503a\u6bd4\u4e00\u6837\uff0c\u6216\u8bb8\u6b63\u6697\u793a\u7740\u8354\u679d\u503a\u52a1\u98ce\u9669\u7684\u6301\u7eed\u589e\u52a0\u3002<\/p>\n

\u5c31\u76ee\u524d\u6765\u770b\uff0c\u5728\u7ebf\u97f3\u9891\u5e02\u573a\u4e0a\u5df2\u5f62\u6210\u4e86\u559c\u9a6c\u62c9\u96c5\u3001\u8354\u679d\u3001\u873b\u8713FM\u4e09\u5f3a\u4e89\u9738\u7684\u5c40\u9762\u3002\u8d44\u6599\u663e\u793a\uff0c\u559c\u9a6c\u62c9\u96c5\u7528\u6237\u6570\u5df2\u7a81\u78346\u4ebf\uff0c\u7528\u6237\u89c4\u6a21\u548c\u6d3b\u8dc3\u7528\u6237\u6570\u957f\u671f\u7a33\u5c45\u7b2c\u4e00\uff0c\u8354\u679d\u4e0d\u523030%\u7684\u5e02\u573a\u5360\u6709\u7387\u5219\u7a0d\u663e\u4e0d\u8db3\u3002\u968f\u7740\u66f4\u591a\u65b0\u7684\u7ade\u4e89\u8005\u7684\u52a0\u5165\uff0c\u5982\u679c\u6ca1\u6709\u6253\u9020\u51fa\u81ea\u5df1\u5bcc\u6709\u7279\u8272\u7684\u62a4\u57ce\u6cb3\uff0c\u6216\u8bb8\u539f\u672c\u7684\u5e02\u573a\u4efd\u989d\u8fd8\u8981\u8fdb\u4e00\u6b65\u6536\u7f29\uff0c\u8fdb\u5165\u8981\u5229\u6da6\u6ca1\u5229\u6da6\u3001\u8981\u89c4\u6a21\u6ca1\u89c4\u6a21\u7684\u7a98\u6001\u3002<\/p>\n

2.\u5355\u4e00\u7684\u53d8\u73b0\u6a21\u5f0f\u65e0\u6cd5\u62d3\u5bbd\u76c8\u5229\u6e20\u9053<\/p>\n

\u4ece\u8425\u6536\u89c4\u6a21\u6765\u770b\uff0c2020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u76f4\u64ad\u677f\u5757\u8d21\u732e\u7684\u8425\u6536\u5360\u603b\u8425\u6536\u7684\u6bd4\u7387\u9ad8\u8fbe98.6%\uff0c\u800c\u64ad\u5ba2\u3001\u5e7f\u544a\u548c\u5176\u4ed6\u8425\u6536\u8d21\u732e\u5360\u6bd4\u6781\u4f4e\u30022019\u5e74\u7b2c\u56db\u5b63\u5ea6\u76f4\u64ad\u677f\u5757\u8d21\u732e\u4e863.60\u4ebf\u5143\u7684\u8425\u6536\uff0c\u5360\u603b\u8425\u6536\u7684\u6bd4\u7387\u4e3a98.6%\u3002\u8fd9\u4e2a\u6bd4\u7387\u57282018\u5e74\u4e3a98.3%\uff0c2017\u5e74\u4e3a96.2%\uff0c\u53ef\u89c1\u8354\u679d\u7684\u5546\u4e1a\u5316\u7a0b\u5ea6\u8f83\u4f4e\u3002\u5e38\u89c1\u7684\u53d8\u73b0\u6a21\u5f0f\u5305\u62ec\u5e7f\u544a\u3001\u6e38\u620f\u3001\u7535\u5546\u7b49\uff0c\u4f46\u8354\u679d\u76ee\u524d\u7684\u6536\u5165\u4ecd\u9ad8\u5ea6\u4f9d\u9760\u5728\u7ebf\u97f3\u9891\u5a31\u4e50\u7248\u5757\uff0c\u5373\u76f4\u64ad\u6253\u8d4f\uff0c\u4e14\u8354\u679d\u8d8a\u6765\u8d8a\u4f9d\u8d56\u4e8e\u865a\u62df\u793c\u7269\u7684\u9500\u552e\u3002<\/p>\n

\u8fd9\u6837\u7684\u53d8\u73b0\u6a21\u5f0f\u4e0e\u5e73\u53f0\u7684\u7528\u6237\u89c4\u6a21\u9ad8\u5ea6\u7ed1\u5b9a\uff0c\u5b58\u5728\u5f88\u5927\u7684\u4e0d\u786e\u5b9a\u6027\u30022020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u7528\u6237\u89c4\u6a21\u73af\u6bd4\u589e\u52a05%\uff0c2019\u5e74\u81f3\u4eca\uff0c\u8354\u679d\u7684\u5b63\u5ea6\u7528\u6237\u73af\u6bd4\u589e\u901f\u4e00\u76f4\u4f4d\u4e8e\u4e2a\u4f4d\u6570\u6c34\u5e73\uff0c\u66b4\u9732\u51fa\u4e86\u97f3\u9891\u5e02\u573a\u7528\u6237\u89c4\u6a21\u7684\u5929\u82b1\u677f\u8f83\u4f4e\u7684\u95ee\u9898\u3002\u97f3\u9891\u5e02\u573a\u7684\u7528\u6237\u89c4\u6a21\u4e0d\u6bd4\u76f4\u64ad\u548c\u89c6\u9891\uff0c\u97f3\u9891\u76f8\u5bf9\u5c0f\u4f17\uff0c\u7528\u6237\u89c4\u6a21\u8fdb\u5165\u4e86\u7f13\u6162\u589e\u957f\u9636\u6bb5\u540e\uff0c\u83b7\u5ba2\u6210\u672c\u53c8\u4f1a\u8ddf\u7740\u63d0\u9ad8\uff0c\u8425\u6536\u589e\u957f\u4e5f\u6709\u53ef\u80fd\u968f\u4e4b\u653e\u7f13\u3002<\/p>\n

\u518d\u4ece\u7528\u6237\u7684\u4ed8\u8d39\u7387\u770b\uff0c2020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8354\u679d\u6bcf\u6708\u4ed8\u8d39\u7528\u6237\u5360\u6708MAU\u5e73\u5747\u57280.83 %,2019\u5e74\u7b2c\u56db\u5b63\u5ea6\u5e73\u5747\u4e3a0.76 %\uff0c\u5747\u672a\u8d85\u8fc71%\u3002\u800c\u864e\u7259(HUYA.US)\u5f53\u524d\u7684\u4ed8\u8d39\u7387\u57284.03%\uff0c\u54d4\u54e9\u54d4\u54e9(BILI.US)\u7684\u4ed8\u8d39\u7387\u8fbe\u52307.77 %\u3002\u4e0e\u540c\u6837\u91c7\u7528UGC\u6a21\u5f0f\u7684\u864e\u7259\u548c\u54d4\u54e9\u54d4\u54e9\u76f8\u6bd4\uff0c\u8354\u679d\u7684\u7528\u6237\u4ed8\u8d39\u6bd4\u4f8b\u8fdc\u4f4e\u4e8e\u864e\u7259\u548c\u54d4\u54e9\u54d4\u54e9\u3002\u53ef\u89c1\uff0c\u8354\u679d\u7684UGC\u6a21\u5f0f\u5728\u6fc0\u6d3b\u7528\u6237\u4ed8\u8d39\u610f\u613f\u3001\u63d0\u5347\u7528\u6237\u7c98\u6027\u7b49\u65b9\u9762\u8868\u73b0\u4e0d\u4f73\uff0c\u4ed8\u8d39\u7387\u6307\u6807\u8fd8\u6709\u975e\u5e38\u5927\u7684\u8f6c\u6362\u4e0e\u63d0\u5347\u7684\u7a7a\u95f4\u3002<\/p>\n

\u5728\u53d8\u73b0\u6a21\u5f0f\u5355\u4e00\u4e14\u4ed8\u8d39\u7387\u8f83\u4f4e\u7684\u60c5\u51b5\u4e0b\uff0c\u8354\u679d\u7684\u6536\u5165\u53ea\u80fd\u4f9d\u9760\u4ed8\u8d39\u7528\u6237\u6570\u91cf\u63a8\u52a8\u3002\u8fd9\u6837\u53c8\u9700\u8981\u52a0\u91cd\u9500\u552e\u548c\u8425\u9500\u5f00\u652f\u3002\u56e0\u6b64\uff0c\u5bfb\u627e\u6709\u6548\u7684\u65b0\u53d8\u73b0\u6a21\u5f0f\u6210\u4e3a\u4e86\u8354\u679d\u7684\u71c3\u7709\u4e4b\u6025\u3002<\/p>\n

\u884c\u4e1a\u53d1\u5c55\u5411\u597d\uff0c\u4f18\u5316\u4e0e\u63a2\u7d22\u6548\u679c\u5f85\u663e\u73b0<\/strong><\/p>\n

\u516c\u5f00\u6570\u636e\u663e\u793a\uff0c2019\u5e74\u4e2d\u56fd\u5728\u7ebf\u97f3\u9891\u5e02\u573a\u89c4\u6a21\u4e3a175.8\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f55.1%\u3002\u9884\u8ba1\u52302023\u5e74\uff0c\u56fd\u5185\u5728\u7ebf\u97f3\u9891\u7528\u6237\u89c4\u6a21\u5c06\u8d859\u4ebf\uff0c\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230700\u4ebf\u4eba\u6c11\u5e01\u3002\u5728\u7ebf\u97f3\u9891\u5e02\u573a\u7684\u6e17\u900f\u7387\u4ec5\u4e3a45.5%\uff0c\u5b58\u5728\u5de8\u5927\u7684\u589e\u957f\u7a7a\u95f4\u3002<\/p>\n

\u4f18\u8d28\u539f\u521b\u5185\u5bb9\u4e0d\u65ad\u6d8c\u73b0\uff0c\u7528\u6237\u4ed8\u8d39\u610f\u613f\u6301\u7eed\u63d0\u5347\u3002\u97f3\u9891\u5185\u5bb9\u7684\u5f62\u5f0f\u4e5f\u6108\u53d1\u591a\u6837\uff0c\u97f3\u9891\u76f4\u64ad\u6a21\u5f0f\u7684\u4f18\u5316\u53d1\u5c55\u66f4\u662f\u62d3\u5c55\u4e86\u591a\u5143\u6536\u5165\u3002\u6b64\u5916\uff0c\u5168\u573a\u666f\u751f\u6001\u7684\u6df1\u5316\u53d1\u5c55\u66f4\u662f\u7ed9\u5728\u7ebf\u97f3\u9891\u884c\u4e1a\u66f4\u591a\u7684\u60f3\u8c61\u7a7a\u95f4\uff0c\u5c06\u63a8\u52a8\u5728\u7ebf\u97f3\u9891\u5e02\u573a\u89c4\u6a21\u8fdb\u4e00\u6b65\u589e\u957f\u3002\u4f5c\u4e3a\u5f53\u4e0b\u4e2d\u56fd\u6700\u5927\u7684\u7528\u6237\u539f\u521b\u97f3\u9891\u5185\u5bb9\u793e\u533a\u53ca\u4e92\u52a8\u97f3\u9891\u5a31\u4e50\u5e73\u53f0\uff0c\u8354\u679d\u5728\u672a\u6765\u4ecd\u80fd\u4eab\u53d7\u5230\u5de8\u5927\u53d1\u5c55\u5e26\u6765\u7684\u7ea2\u5229\u3002<\/p>\n

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