<\/p>\n
\u5982\u679c\u628a\u6574\u4e2a\u7535\u5546\u6bd4\u4f5c\u4e00\u4e2a\u57ce\u5e02\uff0c\u800c\u8611\u83c7\u8857\u4f3c\u4e4e\u5c31\u662f\u57ce\u5e02\u4e2d\u90a3\u6ca1\u843d\u7684\u8857\u9053\u3002<\/p>\n
2011\u5e74\u6210\u7acb\u7684\u8611\u83c7\u8857\uff0c\u4ece\u4e00\u5f00\u59cb\u7cbe\u51c6\u5b9a\u4f4d\u5973\u6027\u5e02\u573a\uff0c\u8d70\u5185\u5bb9\u5bfc\u8d2d\u793e\u533a\u7535\u5546\u5356\u8d27\u7684\u8def\u7ebf\uff0c\u5782\u76f4\u548c\u4e13\u6ce8\u8ba9\u5b83\u8fc5\u901f\u6210\u4e3a\u4e00\u6b3e\u660e\u661f\u4ea7\u54c1\u3002\u610f\u6c14\u98ce\u53d1\u7684\u521d\u751f\u725b\u728a\u5bf9\u672a\u6765\u5145\u6ee1\u4fe1\u5fc3\uff0c\u4e5f\u8ba9\u5b83\u62e5\u6709\u540e\u6765\u62d2\u7edd\u963f\u91cc\u7684\u786c\u6c14\uff0c\u5e76\u4e8e\u53bb\u5e7412\u6708\u5728\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u6302\u724c\u4e0a\u5e02\u3002<\/p>\n
\u7136\u800c\uff0c\u4e0a\u5e02\u4e0d\u7b49\u4e8e\u4e0a\u5cb8\u3002\u8611\u83c7\u8857\u4e0a\u5e02\u9996\u65e5\uff0c\u80a1\u4ef7\u8dcc\u5e45\u4e00\u5ea6\u8d85\u8fc717%\uff0c\u62a5\u653614\u7f8e\u5143\uff0c\u5e02\u503c\u4e3a15\u4ebf\u7f8e\u5143\u3002\u52302020\u5e741\u67083\u65e5\u6536\u76d8\uff0c\u53ea\u67092.47\u7f8e\u5143\u3002\u4e0a\u5e02\u4e00\u5e74\u591a\u7684\u8611\u83c7\u8857\uff0c\u76f8\u6bd4\u6700\u9ad8\u5cf0\u65f6\u671f25.69\u7f8e\u5143\/\u80a1\u5df2\u8dcc\u53bb\u4e5d\u6210\u3002<\/p>\n
<\/p>\n
\u5728\u6b64\u671f\u95f4\uff0c\u8611\u83c7\u8857\u4f3c\u4e4e\u4e5f\u4ece\u6ca1\u505c\u8fc7\u6298\u817e\uff0c\u4e5f\u60f3\u4e86\u5404\u79cd\u529e\u6cd5\u53bb\u8fce\u5408\u7528\u6237\u3002\u53ef\u6700\u540e\u7684\u7ed3\u679c\u4f3c\u4e4e\u4e00\u76f4\u90fd\u4e0d\u5c3d\u5982\u4eba\u610f\uff0c\u4e00\u76f4\u90fd\u6ca1\u80fd\u6539\u53d8\u81ea\u5df1\u7684\u9893\u52bf\u3002\u8611\u83c7\u8857\uff0c\u8fd9\u4e3a\u66fe\u7ecf\u7684\u7535\u5546\u7fd8\u695a\u771f\u7684\u5c31\u53ea\u80fd\u9010\u6e10\u6ca6\u4e3a\u6628\u65e5\u9ec4\u82b1\u4e86\u5417\uff1f<\/p>\n
\u201c\u4e71\u6295\u533b\u201d\u5f0f\u5e03\u5c40\u9891\u73b0\uff1a\u6218\u672f\u52e4\u594b\u96be\u63a9\u6218\u7565\u61d2\u60f0<\/strong><\/p>\n \u6700\u65e9\uff0c\u8611\u83c7\u8857\u505a\u7684\u7c7b\u4f3c\u4e8e\u793e\u533a\u7535\u5546\u7684\u5f62\u5f0f\uff0c\u7528\u6237\u5728\u4e0a\u9762\u5c55\u793a\u8d2d\u7269\u5f62\u6001\uff0c\u5e76\u6dfb\u52a0\u4e86\u8d2d\u7269\u94fe\u63a5\uff0c\u5bfc\u5411\u6dd8\u5b9d\u5356\u5bb6\uff0c\u5f62\u6210\u201c\u7528\u6237\u2014\u5185\u5bb9\u2014\u5bfc\u8d2d\u2014\u6dd8\u5b9d\u4ea4\u6613\u2014\u8d5a\u53d6\u5bfc\u6d41\u5206\u6210\u201d\u7684\u5546\u4e1a\u95ed\u73af\u3002\u800c\u540e\uff0c\u6dd8\u5b9d\u52a0\u5f3a\u7ba1\u63a7\uff0c\u4e8c\u5bb6\u6700\u7ec8\u5206\u9053\u626c\u9573\u3002<\/p>\n \u5f88\u591a\u4eba\u8bf4\u81ea\u4ece\u4e0e\u6dd8\u5b9d\u5206\u624b\u4e4b\u540e\u8611\u83c7\u8857\u5c31\u5f00\u59cb\u53d8\u5f97\u4e0d\u600e\u4e48\u987a\u5229\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728\u4e00\u5f00\u59cb\u8611\u83c7\u8857\u7684\u53d1\u5c55\u5176\u5b9e\u8fd8\u86ee\u4e0d\u9519\u7684\uff0c\u52302014\u5e746\u6708\uff0c\u8611\u83c7\u8857\u6708\u5ea6\u6d3b\u8dc3\u7528\u6237\u8fbe6000\u4e07\uff0c\u65e5\u5747UV 650\u4e07\u3002\u636e\u4f01\u67e5\u67e5\u68c0\u7d22\u663e\u793a\u7684\u80a1\u6743\u6570\u636e\u6765\u770b\uff0c\u817e\u8baf\u662f\u8611\u83c7\u8857\u7684\u7b2c\u4e00\u5927\u80a1\u4e1c\uff0c\u817e\u8baf\u672c\u8eab\u4e5f\u901a\u8fc7\u4e5d\u5bab\u683c\u3001\u5c0f\u7a0b\u5e8f\u7ed9\u4e88\u6709\u529b\u7684\u6d41\u91cf\u6276\u6301\u3002\u4e0e\u7f8e\u4e3d\u8bf4\u5408\u5e76\u58ee\u5927\uff0c\u5230\u8fbe\u5e02\u503c\u7a81\u783430\u4ebf\u7f8e\u5143\uff0c\u7528\u6237\u6d3b\u8dc3\u5ea6\u5728\u5f53\u65f6\u4e5f\u4ec5\u6b21\u4e8e\u56fd\u5185\u5fae\u4fe1\u3001\u65b0\u6d6a\u5fae\u535a\u3001\u964c\u964c\u3002<\/p>\n \u4f46\u5982\u4eca\uff0c\u5916\u4eba\u8c08\u5230\u817e\u8baf\u7cfb\u7535\u5546\u60f3\u8d77\u7684\u53ea\u6709\u4eac\u4e1c\u3001\u62fc\u591a\u591a\uff0c\u8c08\u5230\u8611\u83c7\u8857\u4eba\u4eec\u6216\u8bb8\u53ea\u4f1a\u8bf4\u5b83\u662f\u6276\u4e0d\u8d77\u7684\u963f\u6597\u3002\u52302018\u5e74\u4e0a\u5e02\u524d\u5915\uff0c\u8611\u83c7\u8857\u4e0a\u534a\u5e74\u51c0\u4e8f\u635f3.03\u4ebf\u5143\uff08\u54084417\u4e07\u7f8e\u5143\uff09\u3002\u800c\u8611\u83c7\u8857\u622a\u81f39\u670830\u65e5\u672a\u7ecf\u5ba1\u8ba1\u76842020\u8d22\u5e74\u4e8c\u5b63\u5ea6\u8d22\u62a5\u663e\u793a\uff0c\u51c0\u4e8f\u635f\u989d\u4ecd\u7136\u9ad8\u8fbe3.26\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u540c\u6bd4\u589e\u5e45\u9ad8\u8fbe80.75%\u3002<\/p>\n \u4e8b\u5b9e\u4e0a\uff0c\u4e3a\u4e86\u6539\u53d8\u9893\u52bf\u8611\u83c7\u8857\u4e5f\u505a\u4e86\u5f88\u591a\u52aa\u529b\uff0c\u53ef\u662f\u6700\u540e\u90fd\u6536\u6548\u751a\u5fae\uff0c\u95ee\u9898\u51fa\u5728\u54ea\u91cc\uff1f\u5728\u6b64\u6211\u4eec\u4e0d\u59a8\u5148\u590d\u76d8\u4e00\u4e0b\u8611\u83c7\u8857\u7684\u4e00\u7cfb\u5217\u4e3e\u63aa\u3002<\/p>\n *2014\u5e74\uff0c\u5b83\u5e76\u63a8\u51fa\u4e86\u4e00\u4e2a\u81ea\u6709\u54c1\u724c MUA\uff0c\u5ba3\u79f0\u8981\u505a\u201c\u4e2d\u56fd ZARA\u201d\uff1b<\/p>\n *2015\u5e74\uff0c\u8611\u83c7\u88572015\u5e74\u8017\u8d44\u5343\u4e07\u63a8\u51fa\u8611\u83c7\u8857\u4e70\u624b\u96c6\u5e02\uff0c\u4e3a\u4e86\u5438\u5f15 25~35 \u5c81\u7684\u5e74\u8f7b\u5973\u6027\u516c\u53f8\u4eba<\/p>\n *2016\u5e743\u6708\uff0c\u8611\u83c7\u8857\u6210\u4e3a\u6700\u65e9\u4e0a\u7ebf\u76f4\u64ad\u4e1a\u52a1\u7684\u4e3b\u6d41\u7535\u5546\u5e73\u53f0\uff0c\u65e9\u4e8e\u5982\u4eca\u7684\u6dd8\u5b9d\u76f4\u64ad\u3002<\/p>\n *2017\u5e74\uff0c\u8611\u83c7\u8857\u5c1d\u8bd5\u8fc7\u5229\u7528\u5927\u6570\u636e\u548c\u4eba\u5de5\u667a\u80fd\u4e3a\u7528\u6237\u63d0\u4f9b\u7a7f\u642d\u5efa\u8bae\u3002<\/p>\n *2018\u5e74\uff0c\u5e03\u5c40\u91d1\u878d\uff0c\u81ea\u5df1\u63d0\u4f9b\u501f\u8d37\u9700\u6c42\uff0c\u8fd8\u4e0e\u7b2c\u4e09\u65b9\u91d1\u878d\u673a\u6784\u5408\u4f5c\uff0c\u5728\u5e73\u53f0\u4e0a\u5411\u7528\u6237\u5c55\u793a\u4ed6\u4eec\u7684\u6d88\u8d39\u4fe1\u8d37\u4ea7\u54c1\uff0c\u5e76\u5411\u5408\u683c\u7684\u5546\u6237\u63d0\u4f9b\u5404\u79cd\u77ed\u671f\u878d\u8d44\u3002<\/p>\n *2019\u5e74\u5e74\u521d\uff0c\u8611\u83c7\u8857\u53d1\u5185\u90e8\u4fe1\u79f0\u4eca\u5e74\u4e0a\u534a\u5e74\u7684\u5de5\u4f5c\u5c06\u7740\u529b\u4e8e\u5efa\u7acb\u8fbe\u4eba\u793e\u533a\u3002\u5728\u5916\u754c\u770b\u6765\uff0c\u88ab\u8ba4\u4f5c\u5bf9\u6807\u5c0f\u7ea2\u4e66\u3002<\/p>\n \u4e0d\u5f97\u4e0d\u8bf4\uff0c\u5728\u5f88\u591a\u65f6\u5019\u8611\u83c7\u8857\u8e29\u70b9\u8e29\u5f97\u86ee\u51c6\u7684\uff0c\u6bd4\u5982\u793e\u4ea4\u7535\u5546\u3001\u5185\u5bb9\u7535\u5546\u3001\u76f4\u64ad\u7535\u5546\u7b49\uff0c\u4f46\u73b0\u5728\u6211\u4eec\u8c08\u5230\u8fd9\u4e9b\u9886\u57df\u7684\u4ee3\u8868\u4f01\u4e1a\u65f6\u5f88\u5c11\u4f1a\u63d0\u5230\u8611\u83c7\u8857\uff0c\u5f88\u591a\u65f6\u5019\u4e0d\u77e5\u9053\u8be5\u602a\u8611\u83c7\u8857\u751f\u4e0d\u9022\u65f6\uff0c\u8fd8\u662f\u5e94\u8be5\u6068\u94c1\u4e0d\u6210\u521a\u3002\u5178\u578b\u7684\u201c\u8d77\u5927\u65e9\u8d76\u665a\u96c6\u201d\u3002\u5728\u6218\u672f\u4e0a\u7684\u786e\u591f\u52e4\u594b\uff0c\u4f46\u4f3c\u4e4e\u6ca1\u80fd\u53d1\u5c55\u6210\u4f01\u4e1a\u957f\u671f\u575a\u6301\u7684\u4e00\u79cd\u6218\u7565\u6027\u5e03\u5c40\u3002<\/p>\n \u4ee5\u76f4\u64ad\u7535\u5546\u4e3a\u4f8b\uff0c2016\u5e74\u5c31\u4e0a\u7ebf\u4e86\uff0c\u5728\u5f88\u591a\u573a\u666f\u4e0b\u8611\u83c7\u8857\u9ad8\u5c42\u4e5f\u8868\u793a\u5bf9\u8fd9\u4e00\u65b0\u5174\u4e1a\u6001\u7684\u91cd\u89c6\u3002\u53ef\u8611\u83c7\u8857\u76f4\u64ad\u7535\u5546\u5b9a\u4f4d\u662f\u201c\u6210\u4e3a\u65f6\u5c1a\u76ee\u7684\u5730\u201d\uff0c\u76ee\u6807\u7528\u6237\u7fa4\u4f53\u662f15-30\u5c81\uff0c\u4e8c\u4e09\u7ebf\u57ce\u5e02\u8ffd\u6c42\u65f6\u5c1a\u7684\u5e74\u8f7b\u5973\u6027\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u4ece\u4e00\u5f00\u59cb\u8611\u83c7\u8857\u7684\u76f4\u64ad\u7535\u5546\u6700\u591a\u53ea\u80fd\u6210\u957f\u6210\u4e3a\u4e00\u4e2a\u201c\u5c0f\u800c\u7f8e\u201d\u3002<\/p>\n \u622a\u81f32019\u5e743\u670831\u65e5\u7684\u524d12\u4e2a\u6708\uff0c\u8611\u83c7\u8857\u5e73\u53f0\u7684\u5e74\u5ea6\u6d3b\u8dc3\u7528\u6237\u6570\u76f8\u8f83\u4e8e\u4e0a\u5e74\u540c\u671f\u53d8\u52a8\u4e0d\u5927\uff0c3280\u4e07\uff0c\u4e14\u76f8\u8f83\u4e8e2018\u5e7412\u670831\u65e5\u516c\u5e03\u76843450\u4e07\u51cf\u5c11\u4e86170\u4e07\u3002<\/p>\n \u7136\u800c\u5de7\u5987\u96be\u4e3a\u65e0\u7c73\u4e4b\u708a\uff0c\u8611\u83c7\u8857\u7684\u8fbe\u4eba\u7f51\u7ea2\u80fd\u529b\u518d\u5f3a\u6570\u91cf\u518d\u591a\u4e5f\u65e0\u6d4e\u4e8e\u4e8b\u3002\u76f4\u64ad\u672c\u8eab\u4e0d\u662f\u5f15\u6d41\u5f62\u5f0f\uff0c\u5b83\u672c\u8d28\u5176\u5b9e\u8fd8\u662f\u4e3a\u4e86\u53d8\u73b0\u3002\u8611\u83c7\u8857\u7684GMV\u53ef\u4ee5\u901a\u8fc7\u76f4\u64ad\u7535\u5546\u63d0\u9ad8\uff0c\u53ef\u53d7\u9650\u4e8e\u5e73\u53f0\u672c\u8eab\u6d41\u91cf\u53ef\u80fd\u5bfc\u81f4\u5176\u76f4\u64ad\u4e1a\u52a1\u589e\u957f\u5929\u82b1\u677f\u975e\u5e38\u660e\u663e\u3002<\/p>\n \u6839\u636e\u8611\u83c7\u8857\u53d1\u5e03\u76842020\u8d22\u5e74\u4e8c\u5b63\u5ea6\u8d22\u62a5\u663e\u793a\uff0c\u8611\u83c7\u8857\u5728\u8be5\u5b63\u5ea6\u7684GMV\u4e3a41.67\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u6da8\u5e45\u4e3a8.1%\u3002\u8fd9\u4e3b\u8981\u5f52\u529f\u4e8e\u5176\u76f4\u64ad\u7535\u5546\u4e1a\u52a1\u7684\u53d1\u5c55\u3002\u5728\u6574\u4f53GMV\u4e2d\uff0c\u76f4\u64ad\u4e1a\u52a1GMV\u6240\u5360\u6bd4\u91cd\u8fbe\u523039.1%\uff0c\u4e3a16.29\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u8f83\u53bb\u5e74\u540c\u671f\u5927\u5e45\u589e\u957f\u4e86115.2%\u3002<\/p>\n GMV\u589e\u957f\u4e86\uff0c\u4f46\u4e0e\u6b64\u540c\u65f6\uff0c\u8fd8\u6709\u4e00\u4e2a\u975e\u5e38\u73b0\u5b9e\u7684\u95ee\u9898\u9700\u8981\u8611\u83c7\u8857\u53bb\u8003\u8651\u3002\u76f4\u64ad\u5e26\u8d27\u7684\u5174\u8d77\uff0c\u4e2a\u4ebaIP\u7684\u7c89\u4e1d\u7ecf\u6d4e\u6216\u8005\u8bf4\u662f\u7f51\u7ea2\u7ecf\u6d4e\u4f1a\u5360\u5f88\u5927\u4e00\u90e8\u5206\u3002\u5efa\u7acb\u5728\u7c89\u4e1d\u7ecf\u6d4e\u4e0b\u7684\u76f4\u64ad\u5e26\u8d27\u5e73\u53f0\uff0c\u5176\u5546\u4e1a\u4ef7\u503c\u662f\u5efa\u7acb\u5728\u8fd9\u4e9b\u5934\u90e8\u7f51\u7ea2\u8eab\u4e0a\uff0c\u4f01\u4e1a\u7684\u8d44\u6e90\u548c\u76c8\u5229\u65b9\u5f0f\u4e5f\u662f\u5efa\u7acb\u5728\u8fd9\u4e9b\u5934\u90e8\u7f51\u7ea2\u8eab\u4e0a\uff0c\u63a8\u52a8\u5546\u4e1a\u53d8\u73b0\u7684\u4e0d\u662f\u5e73\u53f0\u56e0\u7d20\u8fd8\u662f\u5e73\u53f0\u4e0a\u4eba\u7684\u56e0\u7d20\uff0c\u800c\u4e3b\u64ad\u8d44\u6e90\u7684\u6d41\u5931\u5bf9\u4e8e\u5e73\u53f0\u5c31\u610f\u5473\u7740\u6d41\u91cf\u7684\u6d41\u5931\u3002<\/p>\n 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