\u5728\u8d70\u51fa\u5b9e\u9a8c\u5ba4\u540e\uff0c\u4eba\u9020\u8089\u5728\u5546\u4e1a\u5316\u7684\u8def\u4e0a\u6b63\u5728\u731b\u8e29\u6cb9\u95e8\u3002<\/p>\n
\u5f53\u5730\u65f6\u95f45\u67082\u65e5\uff0c\u7f8e\u56fd\u4eba\u9020\u8089\u521b\u4e1a\u516c\u53f8Beyond Meat\u5728\u7eb3\u65af\u8fbe\u514b\u6302\u724c\u4e0a\u5e02\uff0c\u5f00\u76d8\u4ef746\u7f8e\u5143\uff0c\u8f83\u53d1\u884c\u4ef725\u7f8e\u5143\u6ea2\u4ef784%\u3002<\/p>\n
IPO\u5f53\u65e5\uff0cBeyond Meat\u80a1\u4ef7\u6536\u6da8163%\uff0c\u81f365.75\u7f8e\u5143\uff0c\u521b\u4e0b\u4e862008\u5e74\u91d1\u878d\u5371\u673a\u4ee5\u6765\u6700\u4f73IPO\u9996\u65e5\u8868\u73b0\uff0c\u4e5f\u662f 2000 \u5e74\u4ee5\u6765\u5e02\u503c 2 \u4ebf\u4ee5\u4e0a\u516c\u53f8\u4e2d\u4e0a\u5e02\u9996\u65e5\u6da8\u5e45\u6700\u9ad8\u7684\u3002\u8fd9\u662f\u8fd1\u4e9b\u5e74\u6765\u7f8e\u56fd\u6700\u5177\u660e\u661f\u6c14\u8d28\u7684\u521b\u4e1a\u9879\u76ee\u3002<\/p>\n
<\/p>\n
\u878d\u8d44\u5f88\u6210\u529f\uff0cBeyondMeat\u5728\u72c2\u5954<\/strong><\/p>\n
\u5728Beyond Meat\u4e0a\u5e02\u4e4b\u524d\uff0c\u8fd9\u5bb6\u516c\u53f8\u5c31\u5438\u5f15\u4e86\u4f17\u591a\u4e16\u754c\u9876\u7ea7\u6295\u8d44\uff0c\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u5c31\u662f\u6bd4\u5c14\u00b7\u76d6\u8328\u3001\u83b1\u6602\u7eb3\u591a\u00b7\u8fea\u5361\u666e\u91cc\u5965\u3001Twitter\u8054\u5408\u521b\u59cb\u4eba\u5a01\u5ec9\u59c6\u65af\u53ca\u9ea6\u5f53\u52b3\u524d\u4efb\u603b\u88c1\u517cCEO Don Thompson\uff0c\u53ef\u53e3\u53ef\u4e50CFO Kathy Waller<\/p>\n
\u4f5c\u4e3a\u4e00\u5bb6\u98df\u54c1\u516c\u53f8\uff0cBeyondMeat\u7684\u9500\u552e\u989d\u589e\u957f\u975e\u5e38\u8fc5\u901f\uff0c\u4ece2015\u5e74\u7684880\u4e07\u7f8e\u5143\u8dc3\u5347\u81f32017\u5e74\u76843260\u4e07\u7f8e\u5143\uff0c\u52302018\u5e74\u76848790\u4e07\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f160%\uff0c\u8fd9\u6837\u7684\u589e\u957f\u662f\u4f20\u7edf\u98df\u54c1\u516c\u53f8\u96be\u4ee5\u60f3\u8c61\u7684\u3002<\/p>\n
\u5c3d\u7ba1\u8425\u6536\u8868\u73b0\u5f3a\u52b2\uff0c\u4f46Beyond Meat\u4e00\u76f4\u5904\u4e8e\u4e8f\u635f\u72b6\u6001\u30022016\u5e74\u30012017\u5e74\u548c2018\u5e74\u7684\u51c0\u4e8f\u635f\u5206\u522b\u4e3a2510\u4e07\u7f8e\u5143\u30013040\u4e07\u7f8e\u5143\u548c2990\u4e07\u7f8e\u5143\u3002\u4e3b\u8981\u539f\u56e0\u662f\u4e3a\u4e86\u6269\u5f20\u5e02\u573a\uff0cBeyond Meat\u6bcf\u5e74\u652f\u51fa\u5927\u989d\u9500\u552e\u6210\u672c\u3002\u75312017\u5e74\u76841714\u4e07\u7f8e\u5143\u589e\u81f32018\u5e74\u76843446\u4e07\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f51%\u3002\u9500\u552e\u6536\u5165\u7684\u589e\u957f\u7387\u6bd4\u9500\u552e\u6210\u672c\u7684\u589e\u957f\u7387\u9ad8\uff0c\u8bf4\u660e\u9500\u552e\u63a8\u5e7f\u6548\u679c\u4e0d\u9519\u3002\u6bdb\u5229\u7387\u4ece2016\u5e74\u7684-39%\u4e0a\u5347\u4e3a20%\u3002\u4e0d\u8fc7\uff0cBeyond Meat\u8bf4\uff0c\u516c\u53f8\u8fd8\u5728\u5bfb\u6c42\u6269\u5927\u8425\u6536\uff0c\u9884\u8ba1\u77ed\u671f\u5185\u4e0d\u4f1a\u5b9e\u73b0\u76c8\u5229\u3002<\/p>\n
\u4ece\u5e02\u573a\u8868\u73b0\u6765\u770b\uff0cBeyond Meat\u6b63\u5904\u5728\u81ea\u5df1\u7684\u5feb\u901f\u589e\u957f\u671f\uff0c\u5176\u6269\u5f20\u7684\u52a0\u901f\u5ea6\u83b7\u5f97\u4e86\u4f17\u591a\u8d44\u672c\u7684\u9752\u7750\uff0c\u76f8\u4fe1\u672a\u6765\u7684\u76c8\u5229\u6f5c\u529b\u503c\u5f97\u4fe1\u8d56\u3002<\/p>\n
Beyond Meat\u5728\u62db\u80a1\u4e66\u4e2d\u8fd8\u7ed9\u51fa\u4e86\u8fd9\u6837\u4e00\u4e2a\u7ec6\u8282\uff1a\u5728\u7f8e\u56fd\u6700\u5927\u7684\u4f20\u7edf\u6742\u8d27\u5e97\u4e4b\u4e00\u514b\u7f57\u683c (Kroger) \u4e2d\uff0c93%\u7684Beyond\u6c49\u5821\u987e\u5ba2\u5728\u540c\u4e00\u65f6\u671f\u4e5f\u4f1a\u8d2d\u4e70\u52a8\u7269\u86cb\u767d\u4ea7\u54c1\u3002<\/p>\n
\u6362\u53e5\u8bdd\u8bf4\uff0cBeyond Meat\u7684\u7528\u6237\uff0c\u975e\u7d20\u98df\u4e3b\u4e49\u8005\u5360\u4e86\u7edd\u5927\u591a\u6570\u3002Beyond Meat\u7784\u51c6\u7684\u4e0d\u662f\u7279\u5b9a\u4eba\u7fa4\u3001\u5c0f\u4f17\u5e02\u573a\u3002\u5b83\u4eec\u60f3\u8981\u53c2\u4e0e1.4\u4e07\u4ebf\u7f8e\u5143\u7684\u5168\u7403\u8089\u54c1\u5de5\u4e1a\u7ade\u4e89\u3002\u4f0a\u68ee\u00b7\u5e03\u6717\u5e0c\u671b\uff0c2020\u5e74\u5168\u7403\u52a8\u7269\u86cb\u767d\u6d88\u8017\u51cf\u5c1125%\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5c31\u662f\u8ba9\u5168\u7403\u8089\u7c7b\u6d88\u8d39\u4e0b\u964d25%\u3002<\/p>\n
\u4f20\u7edf\u8089\u7c7b\u5e02\u573a\u8fce\u6765\u6311\u6218<\/strong><\/p>\n
\u4e3a\u4ec0\u4e48Beyond Meat\u8ba4\u4e3a\u4eba\u9020\u8089\u53ef\u4ee5\u64ac\u52a8\u4f20\u7edf\u8089\u7c7b\u5e02\u573a\uff0c\u4ece\u8d27\u771f\u4ef7\u5b9e\u7684\u8089\u7c7b\u624b\u91cc\u5206\u8d70\u6d88\u8d39\u8005\uff1f\u5176\u5b9e\u76f8\u6bd4\u4e8e\u771f\u7684\u8089\u7c7b\uff0c\u4eba\u9020\u8089\u7684\u4f18\u70b9\u8fd8\u786e\u5b9e\u4e0d\u5c11\u3002\u4e00\u662f\u5b9a\u4ef7\u7a7a\u95f4\u66f4\u5927\uff0c\u4e8c\u662f\u66f4\u52a0\u73af\u4fdd\uff0c\u4e09\u662f\u66f4\u52a0\u5b89\u5168\u3002<\/p>\n
\u4f20\u7edf\u8089\u7c7b\u4ea7\u54c1\u7684\u751f\u4ea7\u7531\u4e8e\u5176\u6210\u672c\u662f\u56fa\u5b9a\u7684\uff0c\u65e0\u8bba\u5e02\u573a\u5982\u4f55\u53d8\u5316\uff0c\u4ef7\u683c\u90fd\u6709\u4e00\u4e2a\u8f83\u9ad8\u7684\u9884\u8bbe\u5e95\u7ebf\u3002\u800c\u4eba\u9020\u8089\u867d\u7136\u73b0\u5728\u6682\u65f6\u4ef7\u683c\u4f1a\u9ad8\u4e8e\u666e\u901a\u8089\uff0c\u4f46\u968f\u7740\u6280\u672f\u624b\u6bb5\u7684\u53d1\u5c55\uff0c\u751f\u4ea7\u6210\u672c\u662f\u4f1a\u4e0d\u65ad\u51cf\u5c11\u7684\uff0c\u4e5f\u5c31\u6709\u7740\u66f4\u9ad8\u7684\u5b9a\u4ef7\u7a7a\u95f4\u3002<\/p>\n
\u6839\u636e2017\u5e74Clark& Tilman\u7684\u6570\u636e\uff0c\u751f\u4ea7\u725b\u7f8a\u8089\u4e2d\u7684\u6bcf\u514b\u86cb\u767d\u8d28\u6240\u9700\u8981\u7684\u571f\u5730\u9762\u79ef\u4e3a1.02\u5e73\u65b9\u7c73\uff0c\u8fdc\u8d85\u5176\u4ed6\u4e8b\u7269\u79cd\u7c7b\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8089\u7c7b\u5de5\u4e1a\u4e5f\u662f\u78b3\u6392\u653e\u7684\u5927\u6237\u3002\u6839\u636e\u8054\u5408\u56fd\u7cae\u519c\u7ec4\u7ec7\u7684\u7edf\u8ba1\uff0c\u4e0e\u8fd0\u8f93\u4e1a\u76f8\u6bd4\uff0c\u755c\u7267\u4e1a\u4ea7\u51fa\u7684\u6e29\u5ba4\u6c14\u4f53\u66f4\u591a\uff0c\u4ee5\u4e8c\u6c27\u5316\u78b3\u5f53\u91cf\u8ba1\u7b97\u5360\u603b\u91cf18%\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u5206\u522b\u5360\u4eba\u7c7b\u6392\u653e\u7532\u70f7\uff08\u662f\u4e8c\u6c27\u5316\u78b3\u6696\u5316\u6f5c\u80fd\u768423\u500d\uff09\u548c\u6c28\uff08\u4e3b\u8981\u5bfc\u81f4\u9178\u96e8\uff09\u603b\u91cf\u768437%\u548c64%\u3002<\/p>\n
<\/p>\n
2015 \u5e74\uff0c\u7ea2\u8089\u88ab\u4e16\u536b\u7ec4\u7ec7\u5217\u4e3a\u201c\u7b2c 2A \u7ea7\u81f4\u764c\u7269\u201d\uff0c\u5373\u5f88\u6709\u53ef\u80fd\u5bf9\u4eba\u4f53\u81f4\u764c\u3002\u98df\u7528\u5176\u4ed6\u86cb\u767d\u8d28\u6765\u6e90\u66ff\u4ee3\u54c1\u5219\u5c06\u964d\u4f4e\u60a3\u75c5\u98ce\u9669\uff0c\u6709\u5229\u4e8e\u8eab\u4f53\u5065\u5eb7\u3002\u76f8\u4fe1\u5927\u5bb6\u5bf9 \u201c\u79bd\u6d41\u611f\u201d\u3001\u201c\u75af\u725b\u75c5\u201d \u8fd9\u4e9b\u8bcd\u65e9\u5c31\u4e0d\u964c\u751f\u4e86\u3002\u5176\u5b9e\uff0c\u8089\u86cb\u5976\u91cc\u542b\u6709\u7684\u75c5\u6bd2\u53ef\u8fdc\u8fdc\u4e0d\u6b62\u8fd9\u51e0\u79cd\uff0c\u800c\u4eba\u9020\u8089\u5c31\u6ca1\u6709\u8fd9\u4e2a\u95ee\u9898\u3002\u4e0b\u9762\u8fd9\u5f20\u8868\u683c\u662f\u4f20\u7edf\u517b\u6b96\u4e1a\u4e0e\u4eba\u9020\u8089\u5728\u643a\u5e26\u75c5\u83cc\u65b9\u9762\u7684\u4e0d\u540c\uff1a<\/p>\n
<\/p>\n
\u6839\u636e\u7f8e\u56fd\u519c\u4e1a\u90e8\u6570\u636e\uff0c2007\u81f32014\u5e74\uff0c\u7f8e\u56fd\u4eba\u5747\u8089\u7c7b\u6d88\u8d39\u4e0b\u964d\u8fd110%\uff0c\u800c\u8fd9\u4e00\u7a7a\u7f3a\uff0c\u6b63\u88ab\u690d\u7269\u98df\u54c1\u66ff\u4ee3\u3002\u636e\u5e02\u573a\u7814\u7a76\u516c\u53f8Markets and Markets\u6570\u636e\uff0c\u5168\u7403\u8089\u7c7b\u66ff\u4ee3\u54c1\u5e02\u573a\u53bb\u5e74\u548c\u524d\u5e74\u5206\u522b\u589e\u957f\u4e8622%\u548c18%\u3002\u52302023\u5e74\uff0c\u9884\u8ba1\u4ece2018\u5e74\u768446\u4ebf\u7f8e\u5143\u589e\u957f\u52302023\u5e74\u768464\u4ebf\u7f8e\u5143\u3002\u5e02\u573a\u524d\u666f\u5f88\u5e7f\u9614\uff0c\u4e0d\u8fc7\uff0c\u8fd9\u4e00\u5feb\u901f\u81a8\u80c0\u7684\u5e02\u573a\u4e5f\u6b63\u5728\u5438\u5f15\u8d8a\u6765\u8d8a\u591a\u7684\u73a9\u5bb6\u5165\u573a\uff0c\u7ade\u4e89\u5c06\u8d8a\u6765\u8d8a\u6fc0\u70c8\u3002<\/p>\n
\u7ade\u4e89\u538b\u529b\u5728\u4e0e\u65e5\u4ff1\u589e<\/strong><\/p>\n
\u5728\u540c\u7c7b\u578b\u516c\u53f8\u4e2d\uff0cImpossible Foods\u662f\u6700\u5927\u7684\u7ade\u4e89\u5bf9\u624b\u3002Impossible Foods\u5df2\u7ecf\u5b8c\u6210\u4e863.87\u4ebf\u7f8e\u5143\u6295\u8d44\uff08\u662fBeyond Meat \u4e0a\u5e02\u524d\u76843\u500d\uff09\uff0c\u6295\u8d44\u65b9\u5305\u62ec\u6bd4\u5c14\u76d6\u8328\u3001\u674e\u5609\u8bda\u3001\u8c37\u6b4c\u7b49\u9876\u7ea7\u516c\u53f8\uff0c\u5e76\u4e14\u5728Beyond Meat\u4e0a\u5e02\u540e\u53c8\u83b7\u5f97\u4e863\u4ebf\u7f8e\u5143\u7684E\u8f6e\u878d\u8d44\u3002<\/p>\n
\u5f53\u524d\uff0cImpossible Foods\u4eba\u9020\u8089\u4ea7\u54c1\u5df2\u7ecf\u5728\u7f8e\u56fd\u548c\u4e9a\u6d32\u7684 7000 \u591a\u5bb6\u9910\u9986\u548c\u5feb\u9910\u8fde\u9501\u5e97\u9500\u552e\uff0c\u5305\u62ec\u7f8e\u56fd\u8001\u724c\u5feb\u9910\u5de8\u5934\u6c49\u5821\u738b\uff08Burger King\uff09\u3001\u7f8e\u56fd\u7b2c\u4e00\u5bb6\u5feb\u9910\u8fde\u9501\u5e97\u767d\u57ce\u5821\uff08White Castle\uff09\u7b49\u5e7f\u53d7\u6b22\u8fce\u7684\u54c1\u724c\u3002\u53ea\u4e0d\u8fc7\uff0c\u6682\u65f6\u8fd8\u6ca1\u6709\u9762\u5411\u6d88\u8d39\u8005\u7684\u96f6\u552e\u6e20\u9053\u3002\u4e3a\u4e86\u62a2\u5360\u5e02\u573a\uff0cBeyond Meat\u9009\u62e9\u4e86\u96f6\u552e\u548c\u9910\u996e\u4e24\u6761\u817f\u8d70\u8def\u30022018\u5e74\u96f6\u552e\u6e20\u9053\u5360\u5176\u6536\u5165\u768458%\uff0c\u9910\u5385\u6e20\u9053\u5360\u5176\u6536\u516542%\u3002<\/p>\n
\u4e0d\u4ec5\u5982\u6b64\uff0c\u5176\u4ed6\u8d5b\u9053\u8de8\u754c\u6765\u7684\u9009\u624b\u808c\u8089\u4e00\u70b9\u4e5f\u4e0d\u6bd4Impossible Foods\u5c11\u3002\u4ece 2016 \u5e74\u5f00\u59cb\uff0c\u52a0\u62ff\u5927\u7684\u6700\u5927\u8089\u7c7b\u751f\u4ea7\u5546\u67ab\u53f6\u98df\u54c1\u8fd8\u6709\u5fb7\u56fd\u6700\u5927\u9999\u80a0\u5236\u9020\u5546R\u00fcgenwalder M\u00fchle \u90fd\u5f00\u59cb\u63a8\u8fdb\u8c46\u7c7b\u86cb\u767d\u7684\u4eba\u9020\u8089\u4ea7\u54c1\u30022017 \u5e74\uff0c\u9ea6\u5f53\u52b3\u5c31\u4e0a\u7ebf\u4e86\u7d20\u8089\u6c49\u5821 McVegan\uff0c\u4e0d\u8fc7\u53ea\u6709\u82ac\u5170\u3001\u745e\u5178\u8fd8\u6709\u7f8e\u56fd\u829d\u52a0\u54e5\u603b\u90e8\u7684\u5e97\u91cc\u6d4b\u8bd5\u30022018\u5e74\uff0c\u80af\u5fb7\u57fa\u5ba3\u5e03\u5c06\u4e3a\u82f1\u56fd\u7684\u9910\u5385\u7814\u53d1\u201c\u65e0\u8089\u9e21\u8089\u201d\u3002\u4eca\u5e741\u6708\uff0c\u745e\u58eb\u98df\u54c1\u5236\u9020\u5546\u96c0\u5de2\u4e5f\u5ba3\u5e03\u5c06\u751f\u4ea7\u4e00\u79cd\u690d\u7269\u4eba\u9020\u8089\u6c49\u5821\uff0c\u5e76\u5c06\u5728\u4eca\u5e74\u79cb\u5b63\u5728\u6b27\u6d32\u548c\u7f8e\u56fd\u63a8\u51fa\u3002<\/p>\n
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