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\u9ed1\u5929\u9e45\u4e8b\u4ef6\u7684\u96ea\u4e0a\u52a0\u971c<\/p>\n<\/blockquote>\n

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\u5c3d\u7ba1\u6848\u4ef6\u6700\u7ec8\u4ee5\u7f8e\u56fd\u68c0\u65b9\u5ba3\u5e03\u4e0d\u8d77\u8bc9\u4f5c\u4e3a\u7ed3\u675f\uff0c\u4eac\u4e1c\u65b9\u9762\u4e5f\u79f0\u5218\u5f3a\u4e1c\u4e8b\u4ef6\u6ca1\u6709\u7ed9\u516c\u53f8\u5e26\u6765\u5f88\u5927\u7684\u5f71\u54cd\uff0c\u4f46\u662f\u80a1\u4ef7\u7684\u660e\u663e\u8dcc\u5e45\u66f4\u52a0\u6709\u8bf4\u670d\u529b\u3002\u8fd9\u6b21\u4e8b\u4ef6\u8ba9\u4eac\u4e1c\u53d1\u5c55\u591a\u5e74\u6765\u4e00\u76f4\u5b58\u5728\u7684\u53e6\u5916\u4e00\u4e2a\u9690\u60a3\u2014\u201c\u5173\u952e\u4eba\u98ce\u9669\u201d\u66b4\u9732\u4e86\u51fa\u6765\uff0c\u4e0d\u540c\u4e8e\u963f\u91cc\u6709\u5341\u516b\u7f57\u6c49\uff0c\u817e\u8baf\u6709\u4e94\u864e\u5c06\uff0c\u4eac\u4e1c\u66f4\u50cf\u662f\u5218\u5f3a\u4e1c\u4e00\u4e2a\u4eba\u7684\u738b\u56fd\uff0c\u4ed6\u5728\u80a1\u6743\u548c\u6295\u7968\u6743\u65b9\u9762\u51f8\u663e\u4e86\u5bf9\u4eac\u4e1c\u7684\u7edd\u5bf9\u63a7\u5236\uff0c\u5916\u754c\u66f4\u662f\u5c06\u5218\u5f3a\u4e1c\u548c\u4eac\u4e1c\u89c6\u4e3a\u4e00\u4f53\u3002<\/p>\n

\u5728\u5546\u4e1a\u7ade\u4e89\u4e2d\uff0c\u5851\u9020\u4f01\u4e1a\u5bb6\u4e2a\u4ebaIP\u4e5f\u662f\u4e00\u79cd\u8425\u9500\u7684\u624b\u6bb5\u3002\u4eac\u4e1c\u4e5f\u786e\u5b9e\u4eab\u53d7\u5230\u4e86\u4f01\u4e1a\u521b\u59cb\u4ebaIP\u5316\u5e26\u6765\u7684\u597d\u5904\uff0c\u65e9\u5e74\u5218\u5f3a\u4e1c\u7ed9\u81ea\u5df1\u5851\u9020\u7684\u201c\u5bd2\u95e8\u9006\u88ad\u201d\u3001\u201c\u519c\u6c11\u4f01\u4e1a\u5bb6\u201d\u7b49\u6807\u7b7e\u8ba9\u4eac\u4e1c\u5f62\u8c61\u4e00\u76f4\u5f88\u6b63\u9762\uff0c\u8fd1\u5e74\u6765\u5218\u5f3a\u4e1c\u548c\u5a07\u59bb\u5976\u8336\u59b9\u59b9\u66f4\u662f\u914d\u5408\u9ed8\u5951\uff0c\u66fe\u88ab\u5546\u4e1a\u5708\u8bc4\u8bba\u5bb6\u7b11\u79f0\u4e3a\u592b\u59bb\u8054\u624b\u80fd\u9876\u4e0a\u963f\u91cc\u534a\u4e2a\u516c\u5173\u56e2\u961f\uff0c\u4e00\u5e74\u53ef\u4ee5\u4e3a\u4eac\u4e1c\u7701\u4e0b10\u4ebf\u5e7f\u544a\u8d39\u7528\u3002\u4f46\u662fIP\u8425\u9500\u7684\u96be\u70b9\u5c31\u662f\u4f01\u4e1a\u5bb6\u4eba\u8bbe\u80fd\u5426\u4e0e\u4f01\u4e1a\u7ecf\u8425\u4fdd\u6301\u534f\u8c03\u4e00\u81f4\uff0c\u4e00\u65e6\u4eba\u8bbe\u5d29\u584c\u5c31\u4f1a\u7ed9\u4f01\u4e1a\u5e26\u6765\u5de8\u5927\u5f71\u54cd\u3002<\/p>\n

\u8fd9\u6b21\u968f\u7740\u5218\u5f3a\u4e1c\u201c\u597d\u4e08\u592b\u201d\u7684\u4eba\u8bbe\u5d29\u584c\u540e\uff0c\u4eac\u4e1c\u6ca1\u6709\u4e00\u4e2a\u4e8c\u628a\u624b\u7684\u95ee\u9898\u5c31\u663e\u793a\u51fa\u5de8\u5927\u7684\u77ed\u677f\uff0c\u5371\u673a\u7206\u53d1\u540e\u5218\u5f3a\u4e1c\u4e3a\u4e86\u524a\u5f31\u201c\u5173\u952e\u4eba\u98ce\u9669\u201d\u63a8\u51fa\u4e86\u80cc\u540e\u7684\u201c\u4e8c\u53f7\u4eba\u7269\u201d\uff0c\u8fdb\u884c\u4e86\u65b0\u4e00\u8f6e\u7684\u7ec4\u7ec7\u67b6\u6784\u8c03\u6574\uff0c\u5c06\u5404\u5927\u4e1a\u52a1\u6574\u5408\u91cd\u7ec4\u540e\uff0c\u786e\u5b9a\u4e86\u524d\u3001\u4e2d\u3001\u540e\u53f0\u7684\u7ec4\u7ec7\u6a21\u5f0f\uff0c\u524d\u4e2d\u540e\u53f0\u5404\u8d1f\u8d23\u4eba\u7684\u6c47\u62a5\u5bf9\u8c61\u4e0d\u518d\u662f\u5218\u5f3a\u4e1c\uff0c\u800c\u662fCMO\u5f90\u96f7\uff0c\u4ed6\u4e5f\u662f\u4eac\u4e1c\u5546\u57ce\u9996\u4efb\u8f6e\u503cCEO\u3002<\/p>\n

\n

\u56f0\u5883\u4e2d\u4eac\u4e1c\u7684\u591a\u6761\u81ea\u6551\u9053\u8def<\/p>\n<\/blockquote>\n

\u4eac\u4e1c\u7684\u81ea\u6551\u5728GMV\u589e\u901f\u51fa\u73b0\u7f13\u6162\u7684\u65f6\u5019\u5c31\u5df2\u7ecf\u5f00\u59cb\u4e86\uff0c\u4eac\u4e1c\u4e4b\u6240\u4ee5\u9677\u5165\u591a\u4e2a\u6838\u5fc3\u4e1a\u52a1\u6570\u636e\u4e0d\u65ad\u4e0b\u6ed1\uff0c\u65b0\u96f6\u552e\u4e1a\u52a1\u53c8\u6beb\u65e0\u6210\u5c31\u7684\u56f0\u5883\uff0c\u6839\u6e90\u5728\u4e8e\u5176\u5546\u4e1a\u6a21\u5f0f\u7684\u843d\u540e\uff0c\u4eac\u4e1c\u901a\u8fc7\u81ea\u8425\u8d5a\u5dee\u4ef7\u7684\u5546\u4e1a\u6a21\u5f0f\u51b3\u5b9a\u4e86\u8981\u60f3\u76c8\u5229\u53ea\u80fd\u5c31\u53ea\u80fd\u9760\u6269\u5927\u89c4\u6a21\u964d\u4f4e\u8fd0\u8425\u6210\u672c\u548c\u53d1\u5c55\u5176\u4ed6\u884d\u751f\u670d\u52a1\u3002<\/p>\n

\u4eac\u4e1c\u4ece\u6210\u7acb\u4ee5\u6765\u5c31\u4e00\u76f4\u57283C\u3001\u5927\u5bb6\u7535\u7b49\u7c7b\u76ee\u4e0a\u62e5\u6709\u7740\u663e\u8457\u4f18\u52bf\uff0c3C\u4ea7\u54c1\u9500\u552e\u6536\u5165\u5360\u4eac\u4e1c\u603b\u6536\u5165\u768450%\u4ee5\u4e0a\uff0c\u4f46\u662f3C\u4ea7\u54c1\u7684\u5229\u6da6\u7387\u5f88\u4f4e\uff0c\u4e3a\u4e86\u63d0\u9ad8\u5229\u6da6\u589e\u957f\u4eac\u4e1c\u5f00\u59cb\u79ef\u6781\u5411\u7f8e\u5986\u3001\u670d\u9970\u3001\u5bb6\u5c45\u7b49\u7535\u5546\u5782\u76f4\u7c7b\u76ee\u6269\u5f20\uff0c\u901a\u8fc7\u5168\u54c1\u7c7b\u6218\u7565\u66f4\u597d\u7684\u6e17\u900f\u66f4\u9ad8\u6bdb\u5229\u7684\u65f6\u5c1a\u548c\u5973\u6027\u5e02\u573a\u3002\u4ece2015\u5e74\u4e0b\u534a\u5e74\u5f00\u59cb\uff0c\u670d\u88c5\u7c7b\u5bf9\u4eac\u4e1c\u6bdb\u5229\u6da6\u7684\u8d21\u732e\u7387\u8fbe40%~50%\uff0c\u4f7f\u5f97\u4eac\u4e1c\u6574\u4f53\u6bdb\u5229\u6da6\u7387\u660e\u663e\u62ac\u9ad8\u3002\u5728\u4eac\u4e1c2018\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u8d22\u62a5\u4e2d\uff0c\u6bdb\u5229\u6da6\u7387\u8fbe14.1%\uff0c\u76f8\u6bd4\u4ee53C\u4e1a\u52a1\u4e3a\u4e3b\u7684\u81ea\u8425\u4e1a\u52a18.5%\u7684\u6bdb\u5229\u6da6\u7387\uff0c\u670d\u88c5\u7c7b\u54c1\u7c7b\u529f\u6548\u9887\u5927\u3002<\/p>\n

\u5728\u670d\u88c5\u7c7b\u4e0a\u4eac\u4e1c\u6709\u963f\u91cc\u8fd9\u4e2a\u5f3a\u52b2\u7684\u5bf9\u624b\uff0c\u4eac\u4e1cCFO\u9ec4\u5ba3\u5fb7\u5766\u8a00\uff0c\u4eac\u4e1c\u670d\u88c5\u54c1\u7c7b\u4f9d\u65e7\u975e\u5e38\u75b2\u5f31\uff0c\u6574\u4f53\u7684\u670d\u88c5\u54c1\u7c7b\u6ca1\u6709\u589e\u957f\uff0c\u67d0\u4e9b\u7ec6\u5206\u54c1\u7c7b\u6bd4\u5982\u5973\u88c5\u751a\u81f3\u7565\u6709\u4e0b\u6ed1\u3002<\/b>\u963f\u91cc\u662f\u505a\u670d\u88c5\u53d1\u5bb6\u7684\u4e1a\u5185\u5927\u4f6c\uff0c\u4e3a\u4e86\u4e89\u593a\u6d41\u91cf\u91c7\u53d6\u9501\u4f4f\u5e93\u5b58\u3001\u5f3a\u884c\u8fdb\u884c\u6253\u6298\u4fc3\u9500\u3001\u5e76\u7531\u5546\u5bb6\u627f\u62c5\u4fc3\u9500\u6210\u672c\u7b49\u624b\u6bb5\u80c1\u8feb\u5546\u5bb6\u4e0d\u4e0e\u4eac\u4e1c\u4ea7\u751f\u4efb\u4f55\u5408\u4f5c\uff0c\u5bfc\u81f4\u592a\u5e73\u9e1f\u3001\u6c5f\u5357\u5e03\u8863\u3001\u97e9\u90fd\u8863\u820d\u7b4944\u5bb6\u670d\u9970\u54c1\u724c\u5df2\u9646\u7eed\u5173\u95ed\u4eac\u4e1c\u65d7\u8230\u5e97\u3002<\/p>\n

\u5929\u732b\u6709\u6574\u4e2a\u963f\u91cc\u80cc\u4e66\uff0c\u7528\u201c\u4e8c\u9009\u4e00\u201d\u653f\u7b56\u66b4\u529b\u72d9\u51fb\u4eac\u4e1c\u4e5f\u4e0d\u662f\u7b2c\u4e00\u6b21\u4e86\uff0c\u800c\u4eac\u4e1c\u5219\u53e6\u8f9f\u8e4a\u5f84\u5728\u5962\u4f88\u54c1\u9886\u57df\u9891\u9891\u5e03\u5c40\u72d9\u51fb\u4e86\u963f\u91cc\u5728\u9ad8\u7aef\u5e02\u573a\u7684\u524d\u666f\uff0c\u4f8b\u5982\u4eac\u4e1c2017\u4ee53.97\u4ebf\u7f8e\u5143\u6295\u8d44\u4e86\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546Farfetch\uff1b\u4eac\u4e1c\u5546\u57ce\u65d7\u4e0b\u5962\u4f88\u54c1\u670d\u52a1\u5e73\u53f0TOPLIFE\u6b63\u5f0f\u4eae\u76f8\u5e76\u5438\u5f15\u5f00\u4e91\u96c6\u56e2\u65d7\u4e0b\u5962\u4f88\u54c1\u724cSaint Laurent\u4ee5\u53ca\u5927\u5229\u7537\u88c5\u54c1\u724cCanali\u7b49\u5165\u9a7b\uff0c\u8fd8\u548c\u5962\u4f88\u54c1\u7535\u5546\u7b2c\u4e00\u80a1\u201c\u5bfa\u5e93\u201d\u8fbe\u6210\u5408\u4f5c\u3002\u65b0\u96f6\u552e\u80cc\u666f\u4e0b\uff0c\u5411\u9ad8\u7aef\u5e02\u573a\u5ef6\u4f38\u6216\u8bb8\u662f\u4eac\u4e1c\u5982\u4eca\u6700\u5927\u7684\u673a\u4f1a\u3002<\/p>\n

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2017\u5e74\u4eac\u4e1c\u63d0\u51fa\u4e86\u201c\u767e\u4e07\u4fbf\u5229\u5e97\u201d\u8ba1\u5212\uff0c\u68a6\u60f3\u7740\u653b\u5360\u5e7f\u5927\u7684\u4e09\u3001\u56db\u3001\u4e94\u7ebf\u57ce\u5e02\u751a\u81f3\u519c\u6751\uff0c\u4f46\u662f\u7ebf\u4e0b\u4fbf\u5229\u5e97\u5e76\u4e0d\u662f\u84dd\u6d77\u5e02\u573a\uff0c\u592b\u59bb\u5e97\u65e9\u5df2\u7ecf\u904d\u5e03\u5728\u57ce\u5e02\u7684\u5927\u8857\u5c0f\u5df7\u548c\u519c\u6751\u7684\u5404\u4e2a\u89d2\u843d\uff0c\u5982\u4eca\u4eac\u4e1c\u4fbf\u5229\u5e97\u7684\u5173\u5e97\u6f6e\u4e5f\u8bf4\u660e\u4e86\u8fd9\u6761\u8def\u4f3c\u4e4e\u8d70\u4e0d\u901a\u3002\u4f5c\u4e3a\u4eac\u4e1c\u7ebf\u4e0b\u96f6\u552e\u53e6\u4e00\u7ec4\u6210\u90e8\u5206\uff0c7 fresh\u662f\u4eac\u4e1c\u5e0c\u671b\u5bf9\u6807\u963f\u91cc\u76d2\u9a6c\u7684\u91ce\u5fc3\u9879\u76ee\uff0c\u4f46\u662f\u4ece2018\u5e74\u4ea4\u51fa\u7684\u6210\u7ee9\u5355\u6765\u770b\uff0c\u4eac\u4e1c\u518d\u4e00\u6b21\u843d\u540e\u4e86\uff0c\u76ee\u524d\u76d2\u9a6c\u5728\u5168\u56fd\u768411\u4e2a\u57ce\u5e02\u5df2\u5f00\u4e1a\u548c\u5373\u5c06\u5f00\u4e1a\u95e8\u5e97\u6570\u8d85\u8fc7\u4e86100\u5bb6\uff0c\u800c\u4eac\u4e1c7 freshAPP\u4e0a\u4f9d\u7136\u53ea\u6709\u5be5\u5be5\u51e0\u5bb6\u95e8\u5e97\u3002\u4e0d\u8fc72019\u5e741\u6708\u521d\uff0c\u4eac\u4e1c\u5185\u90e8\u9ad8\u5c42\u4eba\u58eb\u900f\u9732\uff0c7FRESH\u95e8\u5e97\u5728\u603b\u4f53\u4e0a\u5df2\u5b9e\u73b0\u76c8\u4e8f\u5e73\u8861\uff0c\u5728\u6b64\u57fa\u7840\u4e0a\u5c06\u52a0\u5feb\u95e8\u5e97\u6269\u5f20\u901f\u5ea6\uff0c\u6700\u7ec87FRESH\u80fd\u5426\u5411\u7f8e\u56e2\u7684\u53d1\u5c55\u4e00\u6837\u540e\u6765\u5c45\u4e0a\u5c31\u8981\u770b\u6218\u7565\u4e0a\u7684\u5e03\u5c40\u4e86\u3002<\/p>\n

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