\u8fd1\u65e5\uff0c\u5bfa\u5e93\u96c6\u56e2\u53d1\u5e032018\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u672a\u5ba1\u8ba1\u8d22\u62a5\uff0c\u8d22\u62a5\u6570\u636e\u663e\u793a\uff0c2018\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u5bfa\u5e93\u96c6\u56e2GMV\u6536\u5165\u4e3a16.534\u4ebf\u5143\u4eba\u6c11\u5e01(\u7ea6\u54082.499\u4ebf\u7f8e\u5143)\uff0c\u8f83\u53bb\u5e74\u540c\u671f\u589e\u957f44.7%\uff1b\u4e0e\u6b64\u540c\u65f6\uff0c\u5bfa\u5e93\u96c6\u56e2\u51c0\u5229\u6da6\u589e\u957f26.4%\uff0c\u4ece2017\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u76842880\u4e07\u5143\u4eba\u6c11\u5e01\u589e\u81f33640\u4e07\u5143\u4eba\u6c11\u5e01(\u7ea6\u5408550\u4e07\u7f8e\u5143)\u3002<\/p>\n
\u4ece\u5bfa\u5e93\u7f51Q2\u62a5\u8868\u4e2d\u8c8c\u4f3c\u770b\u5230\u5962\u4f88\u54c1\u7535\u5546\u590d\u82cf\u8ff9\u8c61\uff0c\u5962\u4f88\u54c1\u884c\u4e1a\u518d\u5ea6\u56de\u5f52\u805a\u5149\u706f\u4e0b\uff0c\u7136\u800c\u771f\u76f8\u5f80\u5f80\u88ab\u8868\u9762\u4f20\u8fbe\u51fa\u7684\u201c\u4e8b\u5b9e\u201d\u63a9\u76d6\u4f4f\uff0c\u770b\u4f3c\u6570\u636e\u589e\u957f\u80cc\u540e\uff0c\u5962\u4f88\u54c1\u7535\u5546\u53d1\u5c55\u5b9e\u5219\u65e9\u5df2\u66b4\u9732\u51fa\u91cd\u91cd\u95ee\u9898\u3002<\/p>\n
\n\u5047\u8d27\u6a2a\u884c\uff0c\u5962\u4f88\u54c1\u7535\u5546\u6210\u4e3a\u201c\u70c2\u8d27\u201d\u91cd\u707e\u533a<\/p>\n<\/blockquote>\n
\u636e\u54a8\u8be2\u516c\u53f8\u8d1d\u6069\u53d1\u5e03\u7684\u300a2017\u5e74\u4e2d\u56fd\u5962\u4f88\u54c1\u5e02\u573a\u7814\u7a76\u300b\u62a5\u544a\u663e\u793a\uff0c2017\u5e74\u4e2d\u56fd\u5962\u4f88\u54c1\u9500\u552e\u989d\u8fbe\u52301420\u4ebf\u5143\uff0c\u8f832016\u5e74\u589e\u957f\u4e86\u7ea620%\uff0c\u521b\u4e0b\u4e86\u81ea2011\u5e74\u4ee5\u6765\u6700\u5927\u589e\u5e45\uff0c\u5962\u4f88\u54c1\u4ebf\u4e07\u7ea7\u5927\u5e02\u573a\uff0c\u4ea4\u6613\u5047\u8d27\u7387\u5c45\u7136\u9ad8\u8fbe62%\u3002\u5962\u4f88\u54c1\u5355\u4ef7\u9ad8\uff0c\u5e02\u573a\u6d41\u901a\u6e20\u9053\u591a\uff08\u5b9e\u4f53\u5e97\u3001\u7f51\u4e0a\u5546\u57ce\u3001\u4ee3\u8d2d\u3001\u4fdd\u7a0e\u5e97\u3001\u5fae\u5546\u7b49\u7b49\uff09\uff0c\u96be\u4ee5\u63a7\u5236\uff0c\u5047\u8d27\u6210\u4e3a\u6240\u6709\u8d2d\u4e70\u5962\u4f88\u54c1\u987e\u5ba2\u7684\u75db\u70b9\u3002<\/p>\n
\u968f\u7740\u5e02\u573a\u7ecf\u6d4e\u8fbe\u5230\u7a7a\u524d\u7e41\u8363\u72b6\u51b5\uff0c\u4eba\u4eec\u6d88\u8d39\u7406\u5ff5\u6301\u7eed\u5347\u7ea7\uff0c\u5df2\u4e0d\u518d\u6ee1\u8db3\u4e8e\u4f4e\u7aef\u5e02\u573a\u4f9b\u5e94\u7684\u201c\u4ef7\u5ec9\u8d27\u201d\uff0c\u5f00\u59cb\u5bfb\u6c42\u9ad8\u54c1\u8d28\u751f\u6d3b\u5e26\u6765\u7684\u5962\u4f88\u54c1\u4eab\u53d7\uff0c\u5728\u9ad8\u5185\u9700\u3001\u91cd\u5229\u6da6\u5229\u76ca\u9a71\u4f7f\u4e0b\uff0c\u884d\u751f\u51fa\u4f17\u591a\u7ec6\u5c0f\u9886\u57df\u201c\u8015\u8018\u201d\u7684\u6d77\u5916\u4ee3\u8d2d\u3001\u5382\u5bb6\u76f4\u9500\u3001\u5fae\u5546\u7b49\uff0c\u6301\u7eed\u5411\u5e02\u573a\u8f93\u51fa\u201c\u4f4e\u4ef7\u201d\u9ad8\u4eff\u54c1\uff0c\u800c\u5962\u4f88\u54c1\u7535\u5546\u4e5f\u5f00\u59cb\u906d\u53d7\u4e0d\u540c\u7a0b\u5ea6\u201c\u7206\u5047\u201d\u96f7\u533a\uff0c\u805a\u7f8e\u4f18\u54c1\u3001\u4e9a\u9a6c\u900a\u3001\u4eac\u4e1c\u5546\u57ce\u30011\u53f7\u5e97\u3001\u8d70\u79c0\u7f51\u3001\u62c9\u624b\u7f51\u7b49\u90fd\u66fe\u66dd\u51fa\u8fc7\u51fa\u552e\u5047\u8d27\u884c\u4e3a\u3002<\/p>\n
\u4e00\u4e9b\u5962\u4f88\u54c1\u5e73\u53f0\u5355\u4e00\u8ffd\u6c42\u5546\u5bb6\u89c4\u6a21\u3001\u5438\u5f15\u5165\u9a7b\uff0c\u964d\u4f4e\u5ba1\u6838\u8981\u6c42\uff0c\u5bf9\u4e8e\u8d27\u7269\u54c1\u8d28\u76d1\u7ba1\u4e0d\u4e25\uff0c\u81f4\u4f7f\u5047\u8d27\u6df7\u6dc6\u5176\u4e2d\u3002\u5728\u7efc\u5408\u6027\u7535\u5546\u201c\u7269\u7f8e\u4ef7\u5ec9\u201d\u4ef7\u503c\u89c2\u5ff5\u957f\u671f\u4e3b\u5bfc\u4e0b\uff0c\u5962\u4f88\u54c1\u7535\u5546\u4ece\u4e00\u5f00\u59cb\u5c31\u80a9\u8d1f\u7740\u7531\u4f4e\u5ec9\u5230\u54c1\u8d28\u7684\u601d\u7ef4\u8f6c\u6362\u91cd\u4efb\uff0c\u4e0e\u9ad8\u7aef\u6d88\u8d39\u4eba\u7fa4\u5efa\u7acb\u4fe1\u4efb\u56f4\u5899\u3002<\/p>\n
\n\u4ece\u65e0\u5230\u6709\uff1a\u5939\u7f1d\u4e2d\u751f\u957f\u7684\u5962\u4f88\u54c1\u7535\u5546<\/p>\n<\/blockquote>\n
2017 \u5e74\u5168\u7403\u5962\u4f88\u54c1\u5e02\u573a\u89c4\u6a21\u63a5\u8fd1 1.16 \u4e07\u4ebf\u6b27\u5143\uff0c\u540c\u6bd4\u589e\u957f 5% \u3002\u5206\u54c1\u7c7b\u5360\u6bd4\u6700\u9ad8\u7684\u662f\u8c6a\u534e\u8f66\uff0c\u5e02\u573a\u89c4\u6a21 4890 \u4ebf\u6b27\u5143\u5360\u6bd4 42% \uff1b\u5176\u6b21\u662f\u4e2a\u4eba\u5962\u4f88\u54c1\uff0c\u5e02\u573a\u89c4\u6a21 2620 \u4ebf\u6b27\u5143\uff0c\u5360\u6bd4 22.6% \uff1b\u7b2c\u4e09\u662f\u8c6a\u534e\u9152\u5e97\uff0c\u5e02\u573a\u89c4\u6a21 1910 \u4ebf\u6b27\u5143\uff0c\u5360\u6bd4 16.5% \uff1b\u5176\u4f59 6 \u7c7b\u5962\u4f88\u54c1\u5e02\u573a\u89c4\u6a21\u8f83\u5c0f\uff0c\u5360\u6bd4\u5747\u5c0f\u4e8e 10% \u3002<\/p>\n
\u9762\u5bf9\u9ad8\u5229\u6da6\u4ea7\u4e1a\uff0c\u521b\u4e1a\u8005\u7eb7\u7eb7\u8bd5\u6c34\u5962\u4f88\u54c1\u9886\u57df\uff0c\u4e2d\u56fd\u5782\u76f4\u5962\u4f88\u54c1\u7535\u5546\u4e00\u5ea6\u98ce\u9761\uff0c\u8d70\u79c0\u7f51\u3001\u552f\u54c1\u4f1a\u3001\u7b2c\u4e94\u5927\u9053\u7b49\u66fe\u8f89\u714c\u4e00\u65f6\uff0c\u4f46\u5728\u821e\u66f2\u843d\u5e55\u540e\u4e5f\u76f8\u7ee7\u9000\u51fa\u5962\u4f88\u54c1\u9635\u8425\uff0c\u552f\u72ec\u575a\u5b88\u524d\u7ebf\u7684\u5782\u76f4\u7535\u5546\u5bfa\u5e93\u7f51\uff0c\u4e00\u679d\u72ec\u79c0\uff0c\u4f46\u5728\u591a\u65b9\u529b\u91cf\u88f9\u631f\u4e0b\uff0c\u65e5\u5b50\u4e5f\u5982\u5c65\u8584\u51b0\u3002<\/p>\n
7\u670824\u65e5\uff0c\u5168\u7403\u4e09\u5927\u5962\u4f88\u54c1\u96c6\u56e2\u4e4b\u4e00\u7684\u5f00\u4e91\u96c6\u56e2\uff08Kering\uff09\u5ba3\u5e03\uff0c\u7ee7Saint Laurent\u3001Alexander Mcqueen\u548cPomellato\u4e4b\u540e\uff0c\u65d7\u4e0bBalenciaga\u54c1\u724c\u4e5f\u6b63\u5f0f\u5165\u9a7b\u4eac\u4e1c\u65d7\u4e0b\u7684TOPLIFE\uff0c\u8fd9\u662fBalenciaga\u9996\u6b21\u4ee5\u5b98\u65b9\u65d7\u8230\u5e97\u7684\u5f62\u5f0f\u5165\u9a7b\u56fd\u5185\u7b2c\u4e09\u65b9\u96f6\u552e\u5e73\u53f0\u3002\u800c\u963f\u91cc\u5df4\u5df4\u5219\u4e0a\u7ebf\u4e86\u5929\u732b\u5962\u4f88\u54c1\u865a\u62dfAPP Luxury Pavilion\uff0c\u5f00\u59cb\u8fdb\u884c\u5962\u4f88\u54c1\u7ebf\u4e0a\u7cbe\u51c6\u8425\u9500\u3002<\/p>\n
\u7535\u5546\u5de8\u5934\u4e3e\u529b\u653b\u575a\u5962\u4f88\u54c1\u9886\u57df\uff0c\u5782\u76f4\u9886\u57df\u5962\u4f88\u54c1\u7535\u5546\u5efa\u7acb\u7684\u62a4\u57ce\u5821\u5792\u591f\u4e0d\u591f\u575a\u56fa\uff1f\u201c\u5e02\u573a\u6709\u4e86\u66f4\u591a\u5de8\u5934\u5165\u5c40\uff0c\u7ade\u4e89\u624d\u80fd\u66f4\u52a0\u5145\u5206\u3001\u66f4\u52a0\u6709\u4ef7\u503c\u3002\u201d\u5bfa\u5e93\u521b\u59cb\u4eba\u674e\u65e5\u5b66\u5982\u662f\u8bf4\u3002\u867d\u8bf4\u5e02\u573a\u7ade\u4e89\u8fc7\u540e\u80fd\u591f\u4fc3\u8fdb\u884c\u4e1a\u5411\u66f4\u9ad8\u201c\u6bb5\u4f4d\u201d\u53d1\u5c55\uff0c\u4f46\u76ee\u524d\u7684\u5c40\u52bf\u663e\u5f97\u5e76\u4e0d\u90a3\u4e48\u660e\u6717\u3002\u5962\u4f88\u54c1\u7535\u5546\u6240\u9762\u5bf9\u7684\u4e0d\u4ec5\u4ec5\u662f\u7efc\u5408\u6027\u7535\u5546\u5165\u5c40\uff0c\u66f4\u6709\u5927\u578b\u54c1\u724c\u5546\u6487\u5f00\u7b2c\u4e09\u65b9\u7535\u5546\u800c\u81ea\u5efa\u201c\u95e8\u6237\u201d\uff0c\u00a0\u5168\u7403\u6700\u5927\u5962\u4f88\u54c1\u96c6\u56e2LVMH\u63a8\u51fa\u540d\u4e3a24 S\u00e8vres\u7684\u591a\u54c1\u724c\u7535\u5546\u7f51\u7ad9\uff0c\u745e\u58eb\u5962\u4f88\u54c1\u5de8\u5934\u5386\u5cf0\u96c6\u56e2\u6210\u7acb\u5962\u4f88\u54c1\u7535\u5546Net-a-Porter Group\u3002\u81f3\u6b64\uff0c\u5962\u4f88\u54c1\u7535\u5546\u9677\u5165\u653b\u575a\u6218\uff0c\u591a\u65b9\u529b\u91cf\u4e3e\u7740\u8d44\u672c\u4ee5\u53ca\u5404\u79cd\u8425\u9500\u624b\u6bb5\u5927\u65d7\uff0c\u5728\u770b\u4f3c\u4e00\u7247\u201c\u84dd\u6d77\u201d\u7684\u5962\u4f88\u54c1\u9886\u57df\u4e2d\u62c9\u5f00\u6218\u6597\u5e8f\u5e55\u3002<\/p>\n
\n\u53d1\u529b\u201c\u65b0\u96f6\u552e\u201d\uff0c\u8c0b\u6c42\u65b0\u901a\u9053\u589e\u957f<\/p>\n<\/blockquote>\n
2016\u5e74\uff0c\u963f\u91cc\u5f00\u59cb\u5e03\u5c40\u201c\u65b0\u96f6\u552e\u201d\u9886\u57df\uff0c\u9a6c\u4e91\u7684\u65b0\u96f6\u552e\u52a8\u4f5c\u9891\u7e41\uff0c\u65e0\u4eba\u8d85\u5e02\u3001\u76d2\u9a6c\u751f\u9c9c\uff0c\u65e0\u4e00\u4e0d\u5f70\u663e\u963f\u91cc\u5df4\u5df4\u65b0\u96f6\u552e\u7684\u9b45\u529b\u3002\u800c\u57282017\u5e74\uff0c\u4eac\u4e1c\u65b9\u9762\u4e5f\u63d0\u51fa\u201c\u65e0\u754c\u96f6\u552e\u201d\uff0c\u5bf9\u6807\u963f\u91cc\u201c\u65b0\u96f6\u552e\u201d\u751f\u6001\u5e03\u5c40\uff0c\u5c1d\u8bd5\u5728\u4eba\u53e3\u7ea2\u5229\u6d88\u901d\u7684\u8fb9\u9645\u7ebf\u4e0a\uff0c\u518d\u5ea6\u71c3\u8d77\u8d2d\u7269\u72c2\u6f6e\uff0c\u5b9e\u73b0\u65b0\u7684\u589e\u957f\u70b9\u3002<\/p>\n
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