{"id":213149,"date":"2018-09-13T12:44:52","date_gmt":"2018-09-13T04:44:52","guid":{"rendered":"\/\/m.longinofamily.com\/?p=213149"},"modified":"2018-09-13T12:44:52","modified_gmt":"2018-09-13T04:44:52","slug":"%e5%bb%ba%e7%ab%8b%e8%b4%ad%e7%89%a9%e8%80%85%e5%bf%a0%e8%af%9a%e5%ba%a6%e7%9a%84%e4%b8%89%e5%a4%a7%e6%94%af%e6%9f%b1","status":"publish","type":"post","link":"\/\/m.longinofamily.com\/gd\/213149.html","title":{"rendered":"\u5efa\u7acb\u8d2d\u7269\u8005\u5fe0\u8bda\u5ea6\u7684\u4e09\u5927\u652f\u67f1"},"content":{"rendered":"<p>\u96f6\u552e\u5546\u53d1\u73b0\uff0c\u6d88\u8d39\u8005\u5bf9\u5176\u5b9e\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u5fe0\u8bda\u2014\u2014\u4e0d\u4ec5\u4ec5\u662f\u5546\u54c1\u3001\u54c1\u724c\u3001\u5e97\u94fa\u3002<\/p>\n<p>\u5982\u4eca\uff0c\u96f6\u552e\u5546\u6b63\u9762\u4e34\u4e00\u573a\u8270\u96be\u7684\u6218\u6597\u3002\u6d88\u8d39\u8005\u8d2d\u7269\u884c\u4e3a\u5728\u4e0d\u65ad\u53d8\u5316\uff0c\u5927\u578b\u96f6\u552e\u5546\u4eec\u66f4\u9762\u4e34\u7740\u5bf9\u8d2d\u7269\u8005\u5fe0\u8bda\u5ea6\u7684\u7ade\u4e89\u6fc0\u70c8\u3002<\/p>\n<p>\u5927\u591a\u6570\u4e3b\u6d41\u96f6\u552e\u5546\u90fd\u9500\u552e\u76f8\u540c\u54c1\u724c\u7684\u76f8\u540c\u4ea7\u54c1\uff0c\u8fd9\u4f7f\u5f97\u6d88\u8d39\u8005\u5728\u51b3\u5b9a\u5230\u5e95\u53bb\u54ea\u91cc\u8d2d\u7269\u65f6\u6709\u591a\u79cd\u9009\u62e9\u2014\u2014\u5f53\u6d88\u8d39\u8005\u51e0\u4e4e\u53ef\u4ee5\u5728\u4efb\u4f55\u5730\u65b9\u627e\u5230\u4ed6\u4eec\u60f3\u8981\u7684\u4ea7\u54c1\u65f6\uff0c\u96f6\u552e\u5546\u8fd8\u600e\u4e48\u5dee\u5f02\u5316\uff1f<\/p>\n<p>\u8bb8\u591a\u4eba\u53d1\u73b0\uff0c\u6d88\u8d39\u8005\u5bf9\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u66f4\u52a0\u5fe0\u8bda\uff0c\u800c\u4e0d\u662f\u4ea7\u54c1\u3001\u54c1\u724c\u3001\u5e97\u94fa\u672c\u8eab\u3002<\/p>\n<p><img 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class=\"smallHead\">\u5e97\u5185\u6548\u7387<\/p>\n<\/blockquote>\n<\/section>\n<\/section>\n<p>\u7f51\u4e0a\u8d2d\u7269\u65e2\u7b80\u5355\u53c8\u65b9\u4fbf\u3002\u552f\u4e00\u7684\u95ee\u9898\uff0c\u5c31\u662f\u5728\u8d2d\u4e70\u4e4b\u524d\u65e0\u6cd5\u770b\u5230\u3001\u611f\u89c9\u6216\u5c1d\u8bd5\u8fd9\u4e2a\u4ea7\u54c1\u3002\u6240\u4ee5\uff0c\u4e3a\u4e86\u5c06\u7f51\u4e0a\u8d2d\u7269\u7684\u4fbf\u5229\u6027\u548c\u6548\u7387\u5e26\u5165\u5b9e\u4f53\u5e97\uff0c\u8bb8\u591a\u96f6\u552e\u5546\u6539\u53d8\u4e86\u4ed6\u4eec\u5bf9\u5e97\u94fa\u7684\u8bbe\u8ba1\u548c\u7ecf\u8425\u65b9\u5f0f\u3002<\/p>\n<p>Bazaarvoice\u6700\u8fd1\u7684\u7814\u7a76\u53d1\u73b0\uff0c\u8fd1\u4e00\u534a\u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u96f6\u552e\u5546\u63d0\u4f9b\u6570\u5b57\u5316\u7684\u5e97\u5185\u4f53\u9a8c\u662f\u201c\u91cd\u8981\u201d\u6216\u201c\u975e\u5e38\u91cd\u8981\u201d\u7684\uff0c\u6bd4\u5982\u81ea\u52a8\u7ed3\u8d26\u3001\u5728\u7ebf\u8ba2\u8d2d\u548c\u624b\u673a\u8ba2\u5355\u2014\u2014\u56e0\u4e3a\u8fd9\u4e9b\u8ba9\u8d2d\u7269\u53d8\u5f97\u8d8a\u6765\u8d8a\u7b80\u5355\u5feb\u6377\u3002\u8fd9\u65b9\u9762\u6700\u5927\u7684\u4f8b\u5b50\u5c31\u662f\u7ebf\u4e0a\u4e0b\u5355\u7ebf\u4e0b\u63d0\u8d27\uff08BOPIS\uff09\u3002<\/p>\n<p>eMarketer\u7814\u7a76\u663e\u793a\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u5317\u7f8e\u96f6\u552e\u5546\u63d0\u4f9bBOPIS\u670d\u52a1\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u6d88\u8d39\u8005\u53ef\u8282\u7701\u8fd0\u8d39\uff0c\u800c\u4e14\u5982\u6709\u9700\u8981\uff0c\u53ef\u5373\u65f6\u9000\u56de\u6216\u66f4\u6362\u4ea7\u54c1\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u96f6\u552e\u5546\u6536\u76ca\u4e5f\u5f88\u5927\uff0c\u5305\u62ec\u8fd0\u8d39\u7684\u8282\u7701\u2014\u2014\u4e0d\u7528\u914d\u9001\u5230\u5bb6\uff0c\u800c\u662f\u548c\u5176\u4ed6\u5546\u54c1\u4e00\u540c\u914d\u9001\u5230\u5e97\u5373\u53ef\uff0c\u800c\u4e14\u8fd8\u628a\u6d88\u8d39\u8005\u5438\u5f15\u5230\u5e97\uff0c\u5f88\u591a\u6d88\u8d39\u8005\u8fd8\u4e70\u4e86\u989d\u5916\u7684\u4e1c\u897f\u3002<\/p>\n<p><img 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class=\"smallHead\">\u5fe0\u8bda\u5ea6\u8ba1\u5212\u4e0e\u4f1a\u5458\u7cfb\u7edf<\/p>\n<\/blockquote>\n<\/section>\n<\/section>\n<p>\u83b7\u5f97\u53cd\u590d\u8d2d\u4e70\u7684\u6d88\u8d39\u8005\u7684\u53e6\u4e00\u4e2a\u666e\u904d\u6709\u6548\u7684\u7b56\u7565\uff0c\u662f\u901a\u8fc7\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff08Loyalty Program\uff09\u3002\u4f1a\u5458\u4f53\u7cfb\u8ffd\u8e2a\u3001\u6fc0\u52b1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u5e76\u4fc3\u8fdb\u6d88\u8d39\u8005\u53c2\u4e0e\u5ea6\uff0c\u6700\u7ec8\u4ee5\u4e0d\u540c\u65b9\u5f0f\u5956\u52b1\u6d88\u8d39\u8005\u91cd\u590d\u8d2d\u4e70\u2014\u2014\u6d88\u8d39\u8005\u4e70\u7684\u6b21\u6570\u8d8a\u591a\uff0c\u4ed6\u5f97\u5230\u7684\u56de\u62a5\u5c31\u8d8a\u591a\u3002<\/p>\n<p>\u5728\u8fd9\u91cc\uff0c\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u5728\u6240\u6709\u6e20\u9053\u4e2d\u52a0\u5165\u5ba2\u6237\u89e6\u70b9\uff0c\u672a\u6765\uff0c\u5c31\u53ef\u4ee5\u5728\u4e2a\u4eba\u5c42\u9762\u5f00\u53d1\u51fa\u4e2a\u4f53\u6237\u7684\u6d88\u8d39\u8005\u89e6\u70b9\u3002<\/p>\n<p><img class=\"aligncenter\" src=\"http:\/\/oss.lianxianjia.com\/2018\/09\/a89f54b9-b4c5-3860-4c5e-a4c9288e39be.jpg?x-oss-process=image%2Fquality,q_10%2Fresize,m_lfit,w_20\" data-src=\"http:\/\/oss.lianxianjia.com\/2018\/09\/a89f54b9-b4c5-3860-4c5e-a4c9288e39be.jpg\" alt=\"\" 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