\u7535\u5546\u5de8\u5934\u963f\u91cc\u90fd\u7f3a\u6d41\u91cf\uff0c\u4e0d\u4fe1\u4f60\u770b\u5b83\u6700\u8fd1\u7684\u52a8\u5411\u2014\u2014<\/p>\n
<\/p>\n
\n\n
- 7\u670818\u65e5\uff0c\u963f\u91cc\u5165\u80a1\u5206\u4f17\u4f20\u5a92<\/li>\n
- 7\u670819\u65e5\uff0c\u963f\u91cc\u6295\u8d44\u82cf\u5b81\u4f53\u80b2<\/li>\n
- 7\u670820\u65e5\uff0c\u4f20\u963f\u91cc\u6295\u8d44\u5206\u62c6\u7684\u6296\u97f3<\/li>\n<\/ul>\n<\/blockquote>\n
<\/p>\n
\u5206\u4f17\u662f\u697c\u5b87\u5e7f\u544a\u201c\u8001\u5927\u201d\uff0c \u76ee\u524d\u8986\u76d6\u903e300\u4e2a\u57ce\u5e02\u76842\u4ebf\u57ce\u5e02\u4e2d\u4ea7\uff1b\u5c06\u548c\u4f18\u9177\u5408\u4f5c\u7684\u82cf\u5b81PP\u4f53\u80b2\u6709\u56fd\u5185\u6700\u5927\u7684\u8db3\u7403\u4f53\u80b2\u8d5b\u4e8b\u7248\u6743\uff0c\u65d7\u4e0b\u7535\u7ade\u4ff1\u4e50\u90e8\u4e5f\u5728\u591a\u4e2a\u8054\u8d5b\u5f81\u6218\uff1b\u6296\u97f3\u5219\u4e0d\u5fc5\u591a\u8bf4\u4e86\u3002<\/p>\n
<\/p>\n
\u518d\u628a\u65f6\u95f4\u5411\u524d\u62c9\u4e00\u4e2a\u6708\uff1a<\/p>\n
<\/p>\n
\n\n
- 6\u67081\u65e5\uff0c\u963f\u91cc\u6295\u8d44\u5c0f\u7ea2\u4e66<\/li>\n
- 6\u67084\u65e5\uff0c\u963f\u91cc\u6295\u8d44\u5b9d\u5b9d\u6811<\/li>\n
- 6\u670813\u65e5\uff0c\u963f\u91cc\u548c\u5fae\u535a \u201cU\u5fae\u8ba1\u5212\u201d<\/li>\n<\/ul>\n<\/blockquote>\n
<\/p>\n
\u5c0f\u7ea2\u4e66\u548c\u5b9d\u5b9d\u6811\u90fd\u662f\u793e\u533a+\u7535\u5546\u6a21\u5f0f\uff0c\u901a\u8fc7\u793e\u533a\u5185\u5bb9\u5bf9\u7cbe\u51c6\u7528\u6237\u4ea7\u751f\u793e\u4ea4\u9ecf\u6027\uff0c\u5e76\u5f15\u5bfc\u7528\u6237\u7684\u6d88\u8d39\u51b3\u7b56\uff1b\u201cU\u5fae\u8ba1\u5212\u201d\u4e3b\u6253\u793e\u4ea4+\u6d88\u8d39\u5168\u57df\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5e7f\u544a\u4e3b\u9700\u6c42\u4e3a\u6838\u5fc3\uff0c\u963f\u91ccUni Marketing\uff08\u5168\u57df\u8425\u9500\uff09<\/span>\u548c\u5fae\u535a\u5171\u540c\u63a8\u8fdb\u793e\u4ea4\u573a\u666f\u548c\u6d88\u8d39\u573a\u666f\u7684\u878d\u5408\u3002<\/p>\n
<\/p>\n
\u663e\u7136\uff0c\u963f\u91cc\u4e3a\u7f13\u89e3\u201c\u6d41\u91cf\u7126\u8651\u201d\uff0c\u6b63\u5728\u5bc6\u96c6\u6295\u8d44\u5360\u636e\u793e\u4ea4\u3001\u5185\u5bb9\u573a\u666f\uff0c\u4ece\u800c\u83b7\u5f97\u6d41\u91cf\u3002<\/strong><\/p>\n
<\/p>\n
\u201c\u4fdd\u589e\u957f\u201d\u662f\u9996\u8981\u7684\uff0c\u963f\u91cc\u65e2\u8981\u628a\u6574\u4e2a\u5e73\u53f0\u505a\u5927\uff0c\u53c8\u8981\u8ba9\u5546\u5bb6\u80fd\u5728\u963f\u91cc\u5e73\u53f0\u4e0a\u628a\u8d27\u5356\u51fa\u53bb\uff0c\u800c\u4e3a\u5546\u5bb6\u63d0\u4f9b\u8425\u9500\u7b49\u670d\u52a1\uff0c\u201c\u5012\u5356\u6d41\u91cf\u201d\u662f\u963f\u91cc\u6536\u5165\u7684\u4e3b\u8981\u6765\u6e90<\/strong>\u3002<\/p>\n
<\/p>\n
\u4e3a\u6b64\uff0c\u963f\u91cc\u9700\u8981\u5c3d\u53ef\u80fd\u591a\u5730\u8986\u76d6\u5404\u7c7b\u6d88\u8d39\u4eba\u7fa4\uff0c\u4f8b\u5982PP\u4f53\u80b2\u7684\u5185\u5bb9\u4f1a\u5e26\u6765\u4f53\u80b2\u8fd0\u52a8\u7231\u597d\u8005\uff0c\u5c0f\u7ea2\u4e66\u548c\u5b9d\u5b9d\u6811\u5219\u901a\u8fc7\u5185\u5bb9\u5206\u522b\u805a\u62e2\u4e86\u7f8e\u5986\u65f6\u5c1a\u548c\u6bcd\u5a74\u7c7b\u7684\u6d88\u8d39\u7fa4\u4f53\u3002<\/p>\n
\u4e0e\u817e\u8baf\u201c\u62a2\u4eba\u201d\u8fd9\u4e8b\uff0c\u963f\u91cc\u4e00\u76f4\u6ca1\u6709\u653e\u5f03\u8fc7\uff0c\u53ea\u662f\u6211\u4eec\u9700\u8981\u5bf9\u73b0\u5728\u7684\u5f62\u52bf\u505a\u4e2a\u5168\u65b0\u8ba4\u8bc6\u3002<\/p>\n
<\/p>\n
\u5fae\u4fe1\u7684\u201c\u56f4\u5899\u201d<\/p>\n
<\/p>\n
\u5982\u679c\u8bf4\u7ebf\u4e0b\u6d41\u91cf\u7684\u7ade\u4e89\u662f\u7a7a\u95f4\u7684\u5361\u4f4d\uff0c\u90a3\u7ebf\u4e0a\u6d41\u91cf\u7684\u7ade\u4e89\u5c31\u662f\u5bf9\u7528\u6237\u65f6\u95f4\u7684\u4e89\u593a\u3002<\/p>\n
<\/p>\n
<\/p>\n
\u636eQuestMobile\u6570\u636e\uff0c6\u6708\uff0c\u5e73\u5747\u6bcf\u4eba\u6bcf\u5929\u4e0a\u7f51\u65f6\u957f\u9ad8\u8fbe5\u5c0f\u65f6\uff0c\u800c\u5fae\u4fe1\u7684\u6708\u6d3b\u7528\u6237\u89c4\u6a21\u8fbe9.3\u4ebf\uff0c\u6e17\u900f\u7387\u4e3a84%\uff0c\u8986\u76d6\u8303\u56f4\u4ece\u4ece\u4e00\u4e8c\u7ebf\u5230\u56db\u4e94\u7ebf\uff0c\u662f\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u6700\u5927\u7684\u6d41\u91cf\u6c60\u3002<\/p>\n
<\/p>\n
\u505a\u4e2a\u4e0d\u592a\u6070\u5f53\u7684\u6bd4\u55bb\uff0c\u817e\u8baf\u5c31\u662f\u4e00\u5835\u5899\uff0c\u56f4\u4f4f\u4e86\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u534a\u58c1\u6c5f\u5c71\u3002\u4eba\u5728\u5fae\u4fe1\uff0c\u65f6\u95f4\u5728\u5fae\u4fe1\uff0c\u5fae\u4fe1\u81ea\u7136\u6709\u4e86\u66f4\u591a\u7684\u673a\u4f1a<\/strong>\uff0c\u5355\u5355\u57fa\u4e8e\u793e\u4ea4\u5173\u7cfb\u5e26\u6765\u7684\u4f4e\u6210\u672c\u6d41\u91cf\uff0c\u5c31\u8ba9\u5fae\u4fe1\u201c\u6dd8\u91d1\u201d\u6210\u4e3a\u98ce\u53e3\u3002<\/p>\n
<\/p>\n
\u5fae\u4fe1\u6d41\u91cf\u7684\u86cb\u7cd5\uff0c\u963f\u91cc\u81ea\u7136\u662f\u5f97\u4e0d\u5230\u3002<\/p>\n
<\/p>\n
\u56f4\u5899\u5185\u7684\u70ed\u95f9<\/p>\n
<\/p>\n
\u9664\u4e86\u57fa\u672c\u7684\u793e\u4ea4\u529f\u80fd\uff0c\u5fae\u4fe1\u5728\u53d8\u201c\u81c3\u80bf\u201d\uff0c\u901a\u8fc7\u5c0f\u7a0b\u5e8f\u3001\u641c\u4e00\u641c\u3001\u516c\u4f17\u53f7\u3001\u770b\u4e00\u770b\u7b49\u529f\u80fd\uff0c\u5fae\u4fe1\u5360\u9886\u7528\u6237\u8d8a\u6765\u8d8a\u591a\u7684\u65f6\u95f4<\/strong>\uff0c\u4e5f\u89e6\u8fbe\u8d8a\u6765\u8d8a\u591a\u7684\u573a\u666f\uff0c\u800c\u5fae\u4fe1\u4e5f\u4e3b\u52a8\u3001\u88ab\u52a8\u5730\u589e\u52a0\u5fae\u4fe1\u751f\u6001\u5185\u7684\u7535\u5546\u73a9\u5bb6\u3002<\/p>\n
<\/p>\n
1. \u4eac\u4e1c<\/p>\n
<\/p>\n
\u5b9e\u4f53\u7535\u5546\u65b9\u9762\uff0c\u5fae\u4fe1\u94b1\u5305\u5df2\u7ecf\u7ed9\u3001\u4eac\u4e1c\u3001\u552f\u54c1\u4f1a\u3001\u8611\u83c7\u8857\u3001\u8f6c\u8f6c\u3001\u7f8e\u56e2\u5916\u5356\u5f00\u8bbe\u4e86\u5165\u53e3\uff0c\u4e0d\u8fc7\u80fd\u5728\u7efc\u5408\u641c\u7d22\u7535\u5546\u65b9\u9762\u4e0e\u963f\u91cc\u521a\u4e00\u4e0b\u7684\uff0c\u56fd\u5185\u5c31\u53ea\u6709\u4eac\u4e1c\u4e86\u3002<\/p>\n
<\/p>\n
\u4eac\u4e1c\u5728\u5fae\u4fe1\u7684\u94b1\u5305\u9875\u5165\u53e3\u548c\u53d1\u73b0\u9875\u5165\u53e3\u90fd\u5df2\u7ecf\u8bbe\u7acb\u5f88\u4e45\uff0c\u4ece2014\u5e74\u5f00\u59cb\u817e\u8baf\u4e00\u76f4\u5728\u7ed9\u4eac\u4e1c\u6d41\u91cf\u652f\u6301\u30027\u6708\u4e2d\u65ec\uff0c\u5218\u5f3a\u4e1c\u5728\u63a5\u53d7\u5916\u5a92\u91c7\u8bbf\u65f6\u8868\u793a\uff1a\u201c\u5fae\u4fe1\u5bf9\u6211\u4eec\u975e\u5e38\u91cd\u8981\uff0c\u8fd1\u56db\u5206\u4e4b\u4e00\u7684\u65b0\u589e\u7528\u6237\u6765\u81ea\u4e8e\u5fae\u4fe1\u3002\u201d<\/p>\n
<\/p>\n
6\u6708\uff0c\u5fae\u4fe1\u201c\u641c\u4e00\u641c\u201d\u5f00\u8bbe\u201c\u5546\u54c1\u201d\u7c7b\u76ee\uff0c\u52a9\u529b\u4eac\u4e1c618\uff0c\u800c\u201c\u641c\u4e00\u641c\u201d\u662f\u641c\u7d22\u5f15\u64ce\u5f0f\u5165\u53e3\uff0c\u80fd\u6700\u5927\u7a0b\u5ea6\u53d1\u6325\u4eac\u4e1c\u641c\u7d22\u7535\u5546\u7684\u7279\u6027\u3002618\u4e4b\u540e\uff0c\u201c\u5546\u54c1\u201d\u6210\u4e3a\u5fae\u4fe1\u56fa\u5b9a\u7c7b\u76ee\uff0c\u7535\u5546\u6210\u4e3a\u5fae\u4fe1\u7684\u5185\u90e8\u529f\u80fd\u4e4b\u4e00\u3002<\/p>\n
<\/p>\n
2. \u793e\u4ea4\u7535\u5546<\/p>\n
<\/p>\n
\u5fae\u4fe1\u867d\u7136\u7ed9\u4eac\u4e1c\u7684\u5165\u53e3\u591a\uff0c\u4f46\u4eac\u4e1c\u5728\u5fae\u4fe1\u83b7\u5f97\u7684\u66f4\u591a\u662f\u7eaf\u6d41\u91cf\uff0c\u662f\u62fc\u591a\u591a\u7684\u5947\u8ff9\uff0c\u8ba9\u793e\u4ea4+\u7535\u5546\u6a21\u5f0f\u6210\u4e3a\u771f\u547d\u9898\u3002\u6dd8\u5b9d 5 \u4ebf\u591a\u7528\u6237\uff0c\u5fae\u4fe1 10 \u4ebf\u591a\u7528\u6237\uff0c\u901a\u8fc7\u4f4e\u4ef7\u5207\u5165\u4e2d\u95f4\u76844\u4ebf\u4eba\u7fa4\u5dee\uff0c2017\u5e74\uff0c\u6210\u7acb\u4e0d\u5230\u4e09\u5e74\u7684\u62fc\u591a\u591aGMV\u7a81\u78341400\u4ebf\uff0c\u79fb\u52a8\u5e73\u53f0\u7684\u603b\u8ba2\u5355\u6570\u91cf\u8fbe\u523043\u4ebf\uff0c2018\u5e746\u6708\u4ee53\u4ebf\u7528\u6237\u548c\u636e\u8bf4\u9ad8\u8fbe300\u4ebf\u7f8e\u5143\u7684\u4f30\u503c\u9012\u4ea4\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\u7533\u8bf7\u3002<\/p>\n
<\/p>\n
\u968f\u7740\u62fc\u591a\u591a\u8d70\u51fa\u5fae\u4fe1\u51c6\u5907\u72ec\u7acb\u4e0a\u5e02\u540e\uff0c7\u670817\u65e5\uff0c\u817e\u8baf\u53c8\u6295\u8d44\u4e86\u505a\u5fae\u5546\u5e93\u5b58\u5206\u9500\uff0c\u4f46\u540c\u6837\u7528\u4f4e\u4ef7\u5207\u5165\u4f4e\u7ebf\u4eba\u7fa4\u7684\u597d\u8863\u5e93\uff0c\u53c8\u4e00\u6b21\u5bf9\u5fae\u4fe1\u7fa4\u3001\u670b\u53cb\u5708\u7684\u4f20\u64ad\u573a\u666f\u8fdb\u884c\u5e03\u5c40\u3002<\/p>\n
<\/p>\n
<\/p>\n
\u5fae\u4fe1\u7684\u6d41\u91cf\u7ea2\u5229\u4e5f\u8ba9\u4f20\u7edf\u7535\u5546\u73a9\u5bb6\u52a8\u4e86\u5fc3\uff0c\u4e8b\u5b9e\u4e0a\u9664\u4e86\u963f\u91cc\uff0c\u5927\u5bb6\u8fc7\u5f97\u597d\u50cf\u90fd\u4e0d\u600e\u4e48\u597d\uff0c\u636e\u5e02\u573a\u8c03\u7814\u516c\u53f8eMarketer\u7684\u7814\u7a76\u62a5\u544a\u663e\u793a\uff0c\u963f\u91cc\u5360\u636e\u4e2d\u56fd\u7535\u5546\u5e02\u573a58.2%\u4efd\u989d\uff0c\u8fdc\u8fdc\u7529\u5f00\u7b2c\u4e8c\u540d\u536016.3%\u4efd\u989d\u7684\u4eac\u4e1c\uff0c\u552f\u54c1\u4f1a\u53601.8%\u7684\u4efd\u989d\uff0c\u5f53\u5f53\u3001\u4e00\u53f7\u5e97\u8fde1%\u7684\u4efd\u989d\u90fd\u62ff\u4e0d\u5230\u3002<\/p>\n
\u53ea\u6709\u62fc\u591a\u591a\u5728\u963f\u91cc\u4e00\u5bb6\u72ec\u5927\u7684\u60c5\u51b5\u4e0b\u5feb\u901f\u9006\u52bf\u800c\u8d77\uff0c\u6307\u660e\u4e86\u6d41\u91cf\u6d3c\u5730\u7684\u65b9\u5411\u3002\u552f\u54c1\u4f1a\u505a\u4e86\u4e91\u54c1\u4ed3\uff0c\u7f51\u6613\u4e25\u9009\u505a\u4e86\u7f51\u6613\u63a8\u624b\uff0c\u8d1d\u8d1d\u7f51\u505a\u4e86\u8d1d\u5e97\uff0c\u695a\u695a\u8857\u505a\u4e86\u695a\u695a\u63a8\uff0c\u8fbe\u4ee4\u505a\u4e86\u8fbe\u4ee4\u5bb6\uff0c\u968f\u7740\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7684\u95e8\u69db\u964d\u4f4e\u548c\u793e\u4ea4\u7535\u5546\u73a9\u6cd5\u7684\u5f00\u53d1\uff0c\u82e6\u4e8e\u6d41\u91cf\u538b\u529b\u7684\u4e2d\u5c0f\u578b\u5e73\u53f0\u7eb7\u7eb7\u8f6c\u578b\u793e\u4ea4\u7535\u5546\u3002<\/p>\n
<\/p>\n
3. \u5c0f\u7a0b\u5e8f\u7535\u5546<\/p>\n
<\/p>\n
2017\u5e74\u5f00\u59cb\uff0c\u5fae\u4fe1\u7535\u5546\u7684\u58f0\u91cf\u8d8a\u6765\u8d8a\u5927\uff0c\u4e0e\u4e4b\u4f34\u968f\u7684\uff0c\u662f\u5c0f\u7a0b\u5e8f\u529f\u80fd\u7684\u5b8c\u5584\u3002\u53bb\u5e7411\u6708\uff0c\u5c0f\u7a0b\u5e8f\u65b0\u589e\u201c\u5fae\u4fe1\u5c0f\u5e97\u201d\u529f\u80fd\uff0c\u8d77\u521d\u548c\u5fae\u5e97\u6ca1\u592a\u5927\u533a\u522b\u7684\u5c0f\u7a0b\u5e8f\uff0c\u968f\u7740\u5c0f\u7a0b\u5e8f\u5165\u53e3\u548c\u89e6\u8fbe\u573a\u666f\u7684\u4e30\u5bcc\uff0c\u6210\u4e86\u521b\u4e1a\u98ce\u53e3\u3002<\/p>\n
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