<\/p>\n
\u7f51\u7edc\u89c6\u9891\u884c\u4e1a\u5728\u7ecf\u5386\u4e868\u5e74\u7684\u91ce\u86ee\u751f\u957f\u548c\u6fc0\u70c8\u8f83\u91cf\u540e\uff0c\u4ece\u7fa4\u96c4\u9010\u9e7f\u7684\u6df7\u6218\u53d8\u9769\u4e3a\u7231\u5947\u827a\u548c\u817e\u8baf\u89c6\u9891\u53cc\u96c4\u4e89\u9738\u7684\u683c\u5c40\u3002<\/p>\n
3\u670821\u65e5\uff0c\u817e\u8baf\u516c\u5e03\u4e862017\u5e74\u8d22\u62a5\u3002\u5176\u4e2d\uff0c\u817e\u8baf\u89c6\u9891\u7684\u4ed8\u8d39\u4f1a\u5458\u6570\u5df2\u7ecf\u8fbe\u5230\u4e866,259\u4e07\u3002\u9a6c\u5316\u817e\u5bf9\u8fd9\u4e2a\u6210\u7ee9\u5341\u5206\u6ee1\u610f\uff0c\u201c\u6211\u4eec\u7684\u89c6\u9891\u670d\u52a1\u5df2\u6210\u4e3a\u4e2d\u56fd\u5e02\u573a\u6700\u5927\u4e14\u53d1\u5c55\u6700\u8fc5\u901f\u7684\u9886\u5bfc\u8005\uff0c\u62e5\u6709\u6700\u591a\u7684\u79fb\u52a8\u7aef\u65e5\u6d3b\u8dc3\u7528\u6237\u548c\u4ed8\u8d39\u4f1a\u5458\u6570\u91cf\u3002\u201d<\/p>\n
\u800c\u53e6\u4e00\u8fb9\uff0c\u7231\u5947\u827a2\u6708\u5e95\u6b63\u5f0f\u5411\u7eb3\u65af\u8fbe\u514b\u9012\u4ea4\u62db\u80a1\u4e66\uff0c\u7533\u8bf7\u6302\u724c\u4e0a\u5e02\uff0c\u9884\u8ba1\u5c06\u4e8e3\u6708\u5e95\u767b\u9646\u7eb3\u65af\u8fbe\u514b\u3002\u6839\u636e\u7231\u5947\u827aIPO\u8def\u6f14PPT\u62ab\u9732\uff0c\u622a\u81f32018\u5e742\u670828\u65e5\uff0c\u7231\u5947\u827a\u8ba2\u9605\u7528\u6237\u6570\u5df2\u8fbe6,010\u4e07\u4eba\u3002<\/p>\n
\u4e0d\u96be\u770b\u51fa\uff0c\u4ed8\u8d39\u4f1a\u5458\u6210\u4e3a\u4e86\u4e24\u4f4d\u884c\u4e1a\u5927\u4f6c\u7684\u65b0\u8d5b\u70b9\uff0c\u800c\u8001\u751f\u5e38\u8c08\u7684\u5185\u5bb9\u4ed8\u8d39\u6a21\u5f0f\u662f\u4e0d\u662f\u8981\u5728\u89c6\u9891\u7f51\u7ad9\u4e0a\u7387\u5148\u8fce\u6765\u6625\u5929\u4e86\u5462\uff1f<\/p>\n
\u82b1\u94b1\u8fd8\u662f\u8d5a\u94b1\uff0c\u662f\u4e00\u4e2a\u54f2\u5b66\u95ee\u9898\u3002<\/strong><\/p>\n
\u89c6\u9891\u7f51\u7ad9\u4e8f\u94b1\u7ecf\u8425\u7684\u73b0\u72b6\u5df2\u7ecf\u662f\u4e00\u4e2a\u516c\u5f00\u7684\u79d8\u5bc6\u4e86\uff0c\u4ee4\u4eba\u56f0\u60d1\u7684\u662f\u7a76\u7adf\u662f\u4ec0\u4e48\u6837\u7684\u7ecf\u8425\u903b\u8f91\u8ba9\u8fd9\u4e2a\u884c\u4e1a\u59cb\u7ec8\u96be\u4ee5\u626d\u4e8f\u4e3a\u76c8\uff1f\u7a76\u5176\u6839\u672c\uff0c\u8fd9\u8ddf\u201c\u9e21\u751f\u86cb \u86cb\u751f\u9e21\u201d\u4e00\u6837\u662f\u4e00\u4e2a\u54f2\u5b66\u95ee\u9898\u3002<\/p>\n
\u6709\u597d\u7684\u5185\u5bb9\u80fd\u7559\u4f4f\u7528\u6237\uff0c\u6709\u7528\u6237\u624d\u6709\u5e7f\u544a\u8425\u6536\uff0c\u6709\u8425\u6536\u624d\u53ef\u4ee5\u6295\u5165\u5236\u4f5c\u66f4\u591a\u7684\u4f18\u8d28\u5185\u5bb9\uff0c\u53ef\u662f\u5e7f\u544a\u8425\u6536\u5bf9\u4e8e\u9ad8\u6602\u7684\u7248\u6743\u8d39\u7528\u548c\u8fd0\u8425\u6210\u672c\u6765\u8bf4\u53ea\u662f\u676f\u6c34\u8f66\u85aa\u3002<\/p>\n
2016\u5e74\uff0c\u4ed8\u8d39\u5185\u5bb9\u5f00\u59cb\u5728\u4e92\u8054\u7f51\u884c\u4e1a\u6380\u8d77\u4e00\u9635\u98ce\uff0c\u65e0\u8bba\u662f\u4ee5\u77e5\u8bc6\u4ed8\u8d39\u7684\u77e5\u4e4e\u8fd8\u662f\u5404\u79cd\u5fae\u4fe1\u5927V\u90fd\u4ee5\u4e3a\u81ea\u5df1\u7684\u6625\u5929\u8981\u6765\u4e86\uff0c\u53ea\u53ef\u60dc\u8fd9\u6625\u98ce\u53ea\u662f\u62c2\u9762\u800c\u8fc7\uff0c\u4e1d\u6beb\u6ca1\u6709\u64bc\u52a8\u5927\u5c40\u3002\u53cd\u800c\uff0c\u8fd9\u79cd\u6a21\u5f0f\u4e3a\u89c6\u9891\u7f51\u7ad9\u5f00\u8f9f\u4e86\u65b0\u7684\u683c\u5c40\uff0c\u6210\u4e3a\u65b0\u7684\u8425\u6536\u589e\u957f\u70b9\u3002<\/p>\n
\u6211\u4eec\u7528\u4e00\u4e2a\u7b80\u5355\u7684\u516c\u5f0f\u6765\u4f53\u73b0\uff1a\u5185\u5bb9\u53d8\u73b0 = \u4ed8\u8d39\u7528\u6237 * \u4ed8\u8d39\u5185\u5bb9<\/p>\n
\u4e0d\u59a8\u4e00\u8d77\u7528\u6570\u5b66\u7684\u65b9\u6cd5\u89e3\u4e00\u4e0b\u8fd9\u9053\u54f2\u5b66\u95ee\u9898\uff0c\u9884\u6d4b\u4e00\u4e0b\u7231\u5947\u827a\u548c\u817e\u8baf\u89c6\u9891\u7684\u672a\u6765\u6674\u96e8\u8868\u3002<\/p>\n
\u5f97\u4f1a\u5458\u8005\u5f97\u5929\u4e0b\uff0c\u817e\u8baf\u89c6\u9891\u9886\u8dd1\u4ed8\u8d39\u7528\u6237\u5e02\u573a<\/strong><\/p>\n
<\/p>\n
\u6839\u636e\u53cc\u65b9\u516c\u5f00\u6570\u636e\u663e\u793a\uff0c\u7231\u5947\u827a\u548c\u817e\u8baf\u89c6\u98912\u6708\u5e95\u7eb7\u7eb7\u78346000\u4e07\u5927\u5173\uff0c\u817e\u8baf\u89c6\u9891\u4ee54%\u7684\u4f18\u52bf\u9886\u5148\u3002\u800c\u5728\u63a5\u4e0b\u6765\u7684\u7ade\u4e89\u4e2d\uff0c\u5982\u4f55\u8f6c\u5316\u73b0\u6709\u7528\u6237\u6210\u4e3a\u4ed8\u8d39\u4f1a\u5458\u4ee5\u53ca\u62c9\u65b0\u7528\u6237\u6210\u4e3a\u6446\u5728\u773c\u524d\u7684\u65b0\u6311\u6218\u3002<\/p>\n
<\/p>\n
2017\u5e74\uff0c\u884c\u4e1a\u5de8\u5934\u817e\u8baf\u89c6\u9891\u548c\u7231\u5947\u827a\u5df2\u7ecf\u5c06\u89c6\u9891APP\u95e8\u69db\u63d0\u5347\u5230\u4e86\u4ebf\u7ea7\u65e5\u6d3b\u3002\u817e\u8baf\u89c6\u9891\u7684\u65e5\u6d3b\u6570\u5b57\u76f8\u6bd4\u7231\u5947\u827a\u9ad8\u51fa\u4e868\u4e2a\u767e\u5206\u70b9\u3002<\/p>\n
<\/p>\n
\u817e\u8baf\u89c6\u9891\u5728\u4ed8\u8d39\u4f1a\u5458\u6570\u91cf\u4e0a\u7684\u53d6\u5f97\u7684\u7a81\u7834\u6027\u8fdb\u5c55\uff0c\u8ba9\u5176\u5728\u4f1a\u5458\u6536\u5165\u4e5f\u9886\u8dd1\u5168\u7f51\u3002<\/p>\n
\u636e\u817e\u8baf\u89c6\u9891\u516c\u5e03\u76842017\u5e74\u5ea6\u8d22\u62a5\u663e\u793a\uff0cQ4\u817e\u8baf\u89c6\u9891\u4e58\u80dc\u8ffd\u51fb\uff0c\u4f1a\u5458\u6536\u5165\u8fbe\u523022\u4ebf\uff0c\u4e00\u4e3e\u8d85\u8d8a\u7231\u5947\u827a\u3002<\/p>\n
<\/p>\n
\u7528\u6237\u7ec8\u7aef\u8d8a\u6765\u8d8a\u5206\u6563\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u4f7f\u5f97\u7528\u6237\u5728\u4efb\u4f55\u573a\u666f\u4e0b\u90fd\u53ef\u4ee5\u8f7b\u800c\u6613\u4e3e\u7684\u83b7\u53d6\u4fe1\u606f\u3002\u5728\u8fd9\u70b9\u4e0a\uff0c\u817e\u8baf\u89c6\u9891\u57282017\u5e74\u505a\u4e86\u5f88\u597d\u7684\u5e03\u5c40\uff0c\u636e\u827e\u745emVideoTracker\u6570\u636e\u663e\u793a\uff0c\u5728\u6708\u603b\u8bbe\u5907\u6570\u4e0a\uff0c\u81ea2017\u5e745\u6708\u8d77\u817e\u8baf\u89c6\u9891\u8d76\u8d85\u7231\u5947\u827a\uff0c\u622a\u6b622018\u5e742\u6708\uff0c\u817e\u8baf\u89c6\u9891\u4e3a7.92\u4ebf\uff0c\u800c\u7231\u5947\u827a\u4e3a7.14\u4ebf\u3002<\/p>\n
\u800c\u4ece\u7528\u6237\u62c9\u65b0\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u7231\u5947\u827a\u6311\u6218\u66f4\u4e3a\u4e25\u5cfb\u3002\u817e\u8baf\u4f9d\u9760\u5f3a\u5927\u7684\u4e92\u8054\u7f51\u751f\u6001\u4ea4\u53c9\u5f15\u6d41\u5728\u79fb\u52a8APP\u4e0b\u8f7d\u6392\u884c\u4e2d\u6beb\u65e0\u7591\u95ee\u5360\u9886\u4e86\u51b3\u5b9a\u5f3a\u52bf\u7684\u5730\u4f4d\u3002\u6839\u636e\u5e94\u7528\u5206\u6790\u548c\u5e94\u7528\u5e02\u573a\u6570\u636e\u7684\u884c\u4e1a\u6807\u51c6App Annie 2017\u5e74\u53d1\u5e03\u7684APP\u4e0b\u8f7d\u6392\u884c\u699c\u53ef\u4ee5\u770b\u51fa\uff0c\u817e\u8baf\u7cfb\u4ea7\u54c1\u5728\u524d\u5341\u4f4d\u7a33\u7a33\u5750\u62e5\u524d\u56db\u540d\u7684\u5b9d\u5ea7\uff0c\u817e\u8baf\u89c6\u98917464\u4e07\u4e0b\u8f7d\u91cf\u8db3\u8db3\u9ad8\u51fa\u7b2c\u516b\u4f4d\u7684\u7231\u5947\u827a\u8fd150%\u3002<\/p>\n
<\/p>\n
\u5185\u5bb9\u4e3a\u738b\uff0c\u70ed\u70b9\u5185\u5bb9\u4e3a\u5175\u5bb6\u5fc5\u4e89\u4e4b\u5730<\/strong><\/p>\n
\u5982\u679c\u8bf4\u7528\u6237\u6570\u662f\u5148\u5929\u6761\u4ef6\u4e00\u65f6\u95f4\u96be\u4ee5\u5feb\u901f\u6539\u53d8\uff0c\u90a3\u5185\u5bb9\u5219\u662f\u901a\u8fc7\u540e\u5929\u52aa\u529b\uff0c\u52a0\u5f3a\u5185\u529f\u4fee\u70bc\u53ef\u4ee5\u5feb\u901f\u8fed\u4ee3\u3002\u5728\u5185\u5bb9\u4e0a\uff0c\u7231\u5947\u827a\u4e0d\u5bb9\u5206\u8bf4\u662f\u72ec\u5177\u6167\u773c\u7684\u5404\u4e2d\u597d\u624b\uff0c\u300a\u6765\u81ea\u661f\u661f\u7684\u4f60\u300b\u66fe\u4e00\u5ea6\u6380\u8d77\u6536\u89c6\u72c2\u6f6e\uff0c\u53ea\u53ef\u60dc\u7981\u97e9\u4ee4\u6253\u7834\u4e86\u7231\u5947\u827a\u5efa\u7acb\u597d\u7684\u97e9\u7cfb\u7248\u56fe\uff0c\u540e\u6765\u7740\u624b\u53d1\u5c55\u4ee5\u300a\u5947\u8469\u8bf4\u300b\u3001\u300a\u4e2d\u56fd\u6709\u563b\u54c8\u300b\u4e3a\u6807\u6746\u7684\u81ea\u5236\u7efc\u827a\uff0c\u5728\u8fd1\u4e24\u5e74\u9010\u6e10\u5efa\u7acb\u4e86\u81ea\u5df1\u7684\u5185\u5bb9\u751f\u6001\u4f53\u7cfb\u3002<\/p>\n
2017\u5e74\u662f\u817e\u8baf\u89c6\u9891\u5168\u9762\u53d1\u529b\u7684\u4e00\u5e74\uff0c\u4e0d\u4ec5\u5305\u63fd\u4e86\u300a\u90a3\u5e74\u82b1\u5f00\u6708\u6b63\u5706\u300b\u3001\u300a\u4e09\u751f\u4e09\u4e16\u5341\u91cc\u6843\u82b1\u300b\u3001\u300a\u4eba\u6c11\u7684\u540d\u4e49\u300b\u7b49\u5177\u6709\u5267\u738b\u76f8\u7684\u6d41\u91cf\u70ed\u5267\uff0c\u8fd8\u63a8\u51fa\u4e86\u91cd\u78c5\u81ea\u5236\u5267\uff0c\u5982\u300a\u53cc\u4e16\u5ba0\u5983\u300b\u3001\u300a\u81f4\u6211\u4eec\u5355\u7eaf\u7684\u5c0f\u7f8e\u597d\u300b\u3001\u300a\u4e61\u6751\u7231\u60c5\u6545\u4e8b\u300b\u3001\u300a\u4f7f\u5f92\u884c\u80052\u300b\u3001\u300a\u7cbe\u7edd\u53e4\u57ce\u300b\uff1b\u540c\u65f6\u53d1\u529b\u81ea\u5236\u7684\u8d85\u7ea7\u7f51\u7efc\u300a\u5410\u69fd\u5927\u4f1a\u300b\u3001\u300a\u660e\u65e5\u4e4b\u5b50\u300b\u7b49\u8282\u76ee\u66f4\u9971\u53d7\u597d\u8bc4\u3002<\/p>\n
\u6765\u81eaVlinkage\u7684\u6570\u636e\u663e\u793a\uff0c2017\u5e74\u5168\u7f51\u70ed\u64adTOP20\u7535\u89c6\u5267\u4e2d\u7231\u817e\u8baf\u89c6\u9891\u536080%\uff0816\u90e8\uff09\uff0c\u7231\u5947\u827a\u536075%\uff0815\u90e8\uff09\u3002\u7efc\u827a\u65b9\u9762\uff0c\u817e\u8baf\u89c6\u9891\u768445%\uff089\u90e8\uff09\uff0c\u7231\u5947\u827a40%\uff088\u90e8\uff09\u3002\u817e\u8baf\u89c6\u9891\u5728\u5185\u5bb9\u8986\u76d6\u7387\u4e0a\u518d\u80dc\u4e00\u7b79\uff0c\u52a0\u4e4b\u80cc\u540e\u4f01\u9e45\u5f71\u89c6\u7684\u652f\u6491\u53ca\u817e\u8baf\u52a8\u6f2b\u3001\u817e\u8baf\u9605\u6587\u7b49\u5927IP\u7684\u57f9\u80b2\uff0c\u672a\u6765\u5728\u5185\u5bb9\u6269\u5c55\u4e0a\u6709\u4e86\u66f4\u5927\u7684\u52a9\u529b\u3002\u800c\u5728\u817e\u8baf\u89c6\u9891\u5728TOP20\u5267\u96c6\u548c\u7efc\u827a\u7684\u5355\u7f51\u5e73\u5747\u70b9\u51fb\u91cf\u4e0a\uff0c\u66f4\u662f\u4ee5\u7edd\u5bf9\u53c8\u53cc\u53d2\u53d5\u9886\u5148\u7231\u5947\u827a\u3002<\/p>\n
<\/p>\n
<\/p>\n
\u7528\u6237\u4ef7\u503c\u4e0e\u6d41\u91cf\u4ef7\u503c\u662f\u4e24\u4e2a\u9690\u85cf\u53d8\u91cf<\/strong><\/p>\n
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APRU\uff08\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\uff0c\u7528\u7535\u5546\u7528\u8bed\u6765\u8bf4\u5c31\u662f\u5ba2\u5355\u4ef7\uff0c\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u4ee3\u8868\u4e86\u7f51\u7ad9\u7528\u6237\u7684\u6d88\u8d39\u80fd\u529b\u548c\u7c98\u6027\uff0c\u5728\u8fd9\u7ec4\u6570\u5b57\u4e0a\u817e\u8baf\u89c6\u9891\u57282017\u5e74\u5168\u5e74\u6708ARPU\u8fbe\u523013.9\u5143\uff0c\u518d\u6b21\u9886\u5148\u7231\u5947\u827a\u3002<\/p>\n
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